2. In this presentation, you can know about the consumption and usage in this ever changing mobile world. It goes FAR BEYOND just the frame
3. Some facts about HK mobile landscape There are 14M mobile subscribers in Hong Kong, with an estimated penetration rate of 200% 7.4M (52%) of them are 2.5G / 3G mobile subscribers Wi-Fi Everywhere 9,159 access points in HK 35% of mobile users are smart phone users 17% of consumers own tablet computer TNS market research Source: Google Mobile Research Source : Hong Kong OFTA
7. Source: Google Mobile Internet Insights Jun, 2011 Base: Private smartphone users who use the internet in general, n= 1000 2011 HK Mobile Smartphone Users Profile
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10. Why are these apps important and popular to us? They are SOCIAL They are INSTANT They make our daily life so ACCESSIBLE Allow you to update yourself to the world immediately. Likewise, you got update instantly about what the world is happening You can connect to possibly everyone in anywhere effortlessly, even though someone you do not know, telling them where you are at, what you are doing, and even appreciate them by giving a ‘LIKE’ We used to check weather and watch news from TV, we used to search for a place with a map cover the whole table. Now we have it all in a cell phone They are FUN with interaction With the uses of the phones’ functionalities, such as Geolocation, motion sensor, touch sensor, etc. it creates a lot of different interactions for the users
13. A case showing how mobile is connected with the idea of social Lately ICQ is back on mobile because of the viral effect… Mobile and social media are so powerful that brings an old company alive and popular again…
15. Some watch brand iPhone apps… Most iPhone app for watch brands are very informative. They are presented beautifully with product and brand stories. However, not as much interaction
