1. Where The Developers Are

2. Github: The Rise of Social Coding
Q: Is the future of open source going to be based on communities
such as Apache and Eclipse or will it be based on companies that sell
open source?
A: Neither. It’s Github.
Stephen O'Grady, Tecosystems
www.github.com

3. Stack Overflow
Stack Overflow is a collaboratively edited question and
answer site for programmers – regardless of platform or
language
www.stackoverflow.com

4. Javascript As An Enterprise Play
Javascript and HTML5 - emerging programming model and
technology stack. A bridge between the web and the
enterprise.
Job ads asking for "Javascript and Java skills"
Server side Java. See node.JS. Why You Should Pay
Attention to Node.Js.
Joyent as a platform.
JQuery. Sustained momentum.
JQuery Conference hosted by Microsoft Silicon Valley
Campus

5. Hacker News
Hacker News is still popular, but the utterly minimal ad-free
model make it hard to embrace/penetrate/game
http://news.ycombinator.com/

6. NoSQL and Big Data
Java without the "Java".
Apache hosts Hadoop, Cassandra, SOLR, Pig etc
NoSQL Conference

7. Android and IOS
Android offers developer volume
IOS offers developer quality

8. Traffic and Event Management Trends
Trust and traffic moving from companies to individual
developers- the star culture is being accelerated by the
social web.
Just as Generation Y adopted myspace and abandoned it
just as quickly, developer shoals can coalesce and move on
faster than ever. Developer marketing by definition is
tracking a moving set of targets.
Hardcore technology become marketing fluff faster than
ever. Developers only like the former.
Power laws though are very much in play for individuals-
see Joel Spolsky, Jeff Atwood, Jason Cohen

9. Google IO
"Google IO is the new JavaOne"
James Governor, Monkchips
discuss: make it about the web, android is the new j2me
avoid: traditional Java talk, avoid getting too excited about
iPhones

10. Events in no particular order
Devoxx
still Java centric. Adobe and Spring have both done well at this show
in recent years
QCON London and SF:
discuss: agility (thoughtworks has done a masterful job of "owning" the
event, web architecture.
avoid: two-phase commit, waterfall, "enterprisey"
Oredev
discuss: pragmatic approaches ie language and framework interop.
agile development. Development and Testing - EC2, perhaps
Coremetrics integration. includes a NoSQL day this Autumn

11. More Events
Business of Software 2010 - Joel Spolsky's conference
discuss: VC trends, building a business, a hacker-managers view of
building a software company. its ok to wear a suit
avoid: comparisons of container-managed persistence models in JEE
runtimes.
Everything OReilly (except Web 2.0 Expo)
OReilly remains a phenomenon. There isn't a software developer in
the industry that doesn't have a stack of his books - peerless
reputation. Why not do a major deal to sponsor multiple OReilly
events? It could be worth a lot of developer kudos
discuss: Web Squared or Internet of Things.Government 2.0 is
currently his hottest topic. Where 2.0

12. Yet More Events
Code Camps
small local events gaining a name for quality - by developers for
developers...
discuss: deep technology, code introspection
avoid: marketing fluff
or alternatively just see the coolest new web service out there-
@lanyrd, which tracks tech conferences. built by the awesome
@simonw

13. Colour Commentary on Twitter
@jdub @simonw's reviews and links of awesome web infrastructure
and projects
@mattb these days I mostly talk to developers at Hackdays, not
conferences. i'd rather sit down and hack together than see a talk.
@readystate The Android team at Google & Flex team at Adobe
officially sponsor their respective tags over at StackOverflow. Pretty
smart
@mattb so MusicHackday is my current favourite. will travel far to
attend one. perfect combination of smarts and domain-passion.

14. Advisory
Get in early, get out early - ride tech waves, don't worry about
them
Developer Marketing is Situational. Learn from the movie
business
Identify and target personal rather than corporate brands. Trust
is stronger for talented individuals than corporations
Its all about code. Throw out the slide decks. The command
line is the new PowerPoint