The presentation will give the definition of creative thinking and will explain in detail the different creative thinking techniques that are practiced by the entrepreneurs.
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Techniques of Creative Thinking
1. TECHNIQUES OF CREATIVE THINKING
Presented By:
MOHINI YADAV
AMIT BHATT
Semester III (MBA – M52)
MONIRBA, University of Allahabad
2.
3. ☻A process which is used while coming up with a new idea.It is merging
of which have not been merged before.
☻It is a skill; it is therefore nurtured , facilitated and developed.
☻Thinking is an act.So,Creative Thinking is also an act.
☻It is an act creative something meaningful.
4. Some people can be inborn creative; some experience it, learn it
and develop it.
It is a state of mind. Sometimes, it happens with conscious effort
and sometimes it is effortless.
It a skill to create something noble.
It helps individual to establish as integrated human beings with
distinctive vision.
8. FOCUS GROUPS
☻A focus group is a form of qualitative research in
which a group of people are asked about their
attitude towards a product ,service, concept,
advertisement, idea or packaging.
☻It was first created at the Bureau of Applied Social
Research by associate director, sociologist Robert
K. Merton.
9. Types of Focus Groups
☻Two-way focus groups – one focus group
watches another focus group and discusses the
observed interactions and conclusions.
☻Dual moderator focus group – one moderator
ensures the session progresses smoothly while
another ensures that all topics are covered.
10. Types of Focus Groups
☻Dueling moderator focus group – Two
moderators deliberately take opposite sides on
the issue under discussion.
☻Respondent moderator focus group – one or
more of the respondents are asked to act as the
moderator temporarily.
11. Types of Focus Groups
☻Client participant focus group – one or more
client representatives participate in the
discussion either covertly or overtly.
☻Mini focus groups – Groups are composed of
four or five members rather than 6 to 12.
13. Problems related to focus groups
The researcher has less control over a group than a
one-on-one interview, thus, time can be lost on issues
irrelevant to the topic.
The number of members is not large enough to be a
representative sample of a population; thus, the data
obtained from the group is not necessarily
representative of the whole population, unlike the data
of opinion polls.
14.
15. BRAINSTORMING
☻It is the way of making a group of people think
about something at the same time, often in order to
solve a problem or to create a good idea.
☻In 1953, the method was popularized by Alex
Faickney Osborn in a book called Applied
Imagination.
16. Features of Brainstorming
☻A powerful technique in which participants are
motivated to give suggestions for solving the
specific problem.
☻It has a wide acceptability.
☻It provides a democratic and collaborative culture.
☻It leads to many ideas.
☻Specific topic is always required.
17. Principles of Brainstorming
☻Encouragement should be given to generating
more and more ideas.
☻It would be better to encourage more fantastic
ideas.
☻A fantastic idea is the one which does not seem
to be practical at all.
☻It is better to welcome other’s ideas or one’s own
earlier ideas.
18. Methods of Brainstorming
☻Set the problem
☻Create a background memo
☻Select participants
☻Create a list of lead questions
☻Session conduct