My Social Media Marketing presentation for the San Diego University for Integrated Studies "Internet Environment Class." The presentation covers Timeline for Facebook Pages, converting Twitter prospects into followers and using Pinterest to inform your content marketing strategy.

1. Social Media Marketing
Presented by Monique Pouget | June 14, 2012
@MoniqueTheGeek

2. First Off, Who Am I?
Name: Monique Pouget Twitter: @MoniqueTheGeek
Title: Director of Content LinkedIn: linkd.in/mpouget
Marketing Read My Posts: Blog
Company: Thunder SEO
@MoniqueTheGeek

3. Facebook
@MoniqueTheGeek

4. Facebook
@MoniqueTheGeek

5. Facebook
@MoniqueTheGeek

6. Facebook | Cover Photo
• Cover Photo Size: 851 x 315 pixels
• Can NOT include contact information, calls to action,
promotions, or discounts
• Showcase:
• Your business products
• People using your product
• The history of your brand
• A unique selling point of your product
• An image that involves your audience in some way
• Invite your Facebook Pages fans to design your Cover
Photo
@MoniqueTheGeek

7. Facebook | Insights
@MoniqueTheGeek

8. Facebook | Insights
@MoniqueTheGeek

9. Facebook | Details
• 170 characters or less
• Make it easy for fans to find your site
@MoniqueTheGeek

10. Facebook | Messages
• Take sensitive
issues off your
public Timeline
• Allow fans to have
personal and
private
conversations with
Page Admins
• Answer customer
inquiries
• Pages can turn this
option off
• Respond promptly!
@MoniqueTheGeek

11. Facebook | Apps
@MoniqueTheGeek

12. Facebook | Apps
• 4 Apps always displayed at top of Facebook Page
• Facebook Page can have up to 12 Apps
• First App box always shows photos; other 3 can be
rearranged as needed
• Customize each App box with a eye-catching
thumbnail or call to action (111 x 74 pixels)
• Create custom apps for website, blog, Pinterest page,
sweepstakes, promotions, etc.
• Cool post on customizing Apps:
http://www.blogher.com/create-pinterest-app-
facebook-timeline
@MoniqueTheGeek

13. Facebook | Pin & Highlight
• Pin important posts to the top of your
page by clicking the pencil in the right
corner of the post and “pin to top of
page”
• This makes the post “sticky”
@MoniqueTheGeek

14. Facebook | Pin & Highlight
• Highlight Facebook Page
posts by clicking the star
in the right corner
• This will expand the post
across both columns
• Unlike “Pins,” you can
have as many
“Highlighted” posts as
necessary
@MoniqueTheGeek

15. Facebook | Milestones
• Add company
“Milestones” to your
Facebook Page to tell a
story about your brand
• Click the blue line
between the columns on
your Page (your actual
time LINE) and you will
be given the option to
add a status, a photo or
video, or a milestone
about your business
@MoniqueTheGeek

16. Facebook | Open Graph
http://searchengineland.com/learn-to-control-your-message-with-social-sharing-open-graph-100245
@MoniqueTheGeek

17. Facebook | Open Graph
THIS.
http://www.seomoz.org/blog/keyword-level-demographics
@MoniqueTheGeek

18. Facebook Tools | Simply Measured
Compare up to 5
Pages and get
engagement stats
you can’t find in
Insights.
@MoniqueTheGeek

19. Twitter
@MoniqueTheGeek

20. Converting Twitter Prospects Into Followers
Identify Discover
Follow Divide &
Up Conquer
@MoniqueTheGeek

21. Twitter Tools | Hoosaid & Follower Wonk
IDENTIFY Influencers by searching Twitter bios for industry topics, keywords…
@MoniqueTheGeek

22. Twitter Tools | Amplicate, Topsy & Social Mention
…and trends.
@MoniqueTheGeek

23. Twitter Tools | Advanced Search Operators
Use Advanced Search Operators to restrict results to relevant topics & sentiments.
@MoniqueTheGeek

24. Twitter Tools | twtrland & Twitalyzer
Analyze Twitter profiles to DISCOVER links shared, Retweets…
@MoniqueTheGeek

25. Twitter Tools | Friend or Follow
…and relationships.
@MoniqueTheGeek

26. Twitter Tools | Twitter Lists
Separate your Twitter prospects into lists so you can DIVIDE & CONQUER.
Brewery & Bar Homebrewers Craft Beer
Employees Drinkers
Tweets About: Tweets About: Tweets About:
• Questions • New recipe • Extremely rare
about large experiments beer with
scale brewing • Local complicated
systems homebrew name
• Visiting other meet-ups, • Latest award-
local breweries events & winning IPA
• Beers on deck contests • Beer festivals
• Collaborations • Hops and pairings
@MoniqueTheGeek

27. Converting Twitter Prospects Into Followers
Before following a prospect, tweet relevant things that might pique their interest.
Hello HOMEBREWERS
@MoniqueTheGeek

28. Converting Twitter Prospects Into Followers
FOLLOW UP with Twitter prospects that don’t convert after first touch.
Hello HOMEBREWERS
http://www.distilled.net/blog/author/rob/
@MoniqueTheGeek

29. Converting Twitter Prospects Into Followers
http://bit.ly/convertingtwitterprospects
@MoniqueTheGeek

30. Twitter Monitoring | Hootsuite
#Hashtags Website
Topic and
Location Mentions
Brand Names
@MoniqueTheGeek

31. Pinterest
@MoniqueTheGeek

32. Pinterest
What’s being Pinned from my (or a competitor’s) website?
http://pinterest.com/source/YOURWEBSITE.com/
@MoniqueTheGeek

33. Pinterest
@MoniqueTheGeek

34. Pinterest Tools | PinReach
@MoniqueTheGeek

35. Pinterest Tools | Pinpuff
Ecom= Pin with landing page to
a sales page; e.g. Amazon, etsy
Gen= Pin with non-sales landing
page; e.g. branding, quote
CPC= Referral traffic from pin
@MoniqueTheGeek

36. Pinterest | Sleuthing
What types of What’s the
What does What are their
things will value add our
this person turn-ons and
they respond pitch offers
care about? turn-offs?
to? them
http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
@MoniqueTheGeek

37. Pinterest | Sleuthing
@MoniqueTheGeek

38. Pinterest | Sleuthing
@MoniqueTheGeek

39. Pinterest | Sleuthing
@MoniqueTheGeek

40. Pinterest Tools | Wordle & twtrland
@MoniqueTheGeek

41. Pinterest | Create Personas
Photos
Descriptions
Content Examples
@MoniqueTheGeek

42. http://bit.ly/pinterestpersonas
@MoniqueTheGeek

43. Thank You!
@MoniqueTheGeek
monique@thunderseo.com
www.thunderseo.com/blog
slidesha.re/smm-biz728
@MoniqueTheGeek