Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice

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Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.

Saúde e medicina

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Welcome…
Top Ten Tips:
Improving Social Media Exposure

1. Research-Refresh-Reshare
• Research: Look for
popular blog posts
• Refresh:
Update with
new info
• Re-share across
all of your
social media
sites
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

#sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
2. Facebook Native Videos
FB Native Videos:
 FB = 60% of all video shares
 40% better engagement than
YouTube
 2.5x higher click through rate
(CTR)
 10% lower cost per engagement
 New Featured VIDEO on your
page; create playlists on video
tab
*Stats via SocialBakers & ReelSEO

#sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
3. Facebook CTA
Call to Action
(CTA) Buttons
“Shop Now”
“Download”
“Book Now”
“Learn More”
“Sign Up”

6. Slideshare
slideshare.net/moniqueramsey
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

7. Twitter
 Real-time tweets in
search results
 You need to be on
Twitter, period
 SEO boost likely
790 million tweets per
day; fastest growing
demographic is 55-64
year olds!
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Twitter
 Use hashtags to get
found & increase
engagement by 20%
 Trending topics – but
beware (relevant)
 Upload photos
directly
 Use humor & emotion
 Use a dashboard
• identify power users
• track trends
• metrics
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

*Source: SearchMetrics Ranking Factor Study 2014
8. Google+
It’s here to stay. Maybe. Not?
Our advice for now:
• Stay here & create content
 No promoted posts - clean
 +1’s help are #3 with search
ranking factors
 REVIEWS
The correlation of social metrics with better
rankings remains high, with
recommendations and related signals from
the social graph strongly related to good
Google rankings.

9. LinkedIn
Company Updates:
 Authentic
 Relevant
 Brief
 NO EXCESSIVE posting
 NO OFFENSIVE posts
(before/afters)
Don’t Forget:
 Consistent branding
 “Showcase Pages” for
features (up to 10)
 Use keywords
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

10. Use Ratings in Your
Social Media Posts
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

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Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice

1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Top Ten Tips: Improving Social Media Exposure

2. 1. Research-Refresh-Reshare • Research: Look for popular blog posts • Refresh: Update with new info • Re-share across all of your social media sites #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

3. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow 2. Facebook Native Videos FB Native Videos:  FB = 60% of all video shares  40% better engagement than YouTube  2.5x higher click through rate (CTR)  10% lower cost per engagement  New Featured VIDEO on your page; create playlists on video tab *Stats via SocialBakers & ReelSEO

4. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow 3. Facebook CTA Call to Action (CTA) Buttons “Shop Now” “Download” “Book Now” “Learn More” “Sign Up”

5. 4. Stop Being Pushy  Ad-like or overly promotional posts won’t get shown  FB = Cornerstone of your online identity  Bring your brand story to life  Genuinely useful info  Customer service channel #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)

6. 5. Event Subscriptions

7. 6. Slideshare slideshare.net/moniqueramsey #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

8. 7. Twitter  Real-time tweets in search results  You need to be on Twitter, period  SEO boost likely 790 million tweets per day; fastest growing demographic is 55-64 year olds! #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

9. Twitter  Use hashtags to get found & increase engagement by 20%  Trending topics – but beware (relevant)  Upload photos directly  Use humor & emotion  Use a dashboard • identify power users • track trends • metrics #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

10. *Source: SearchMetrics Ranking Factor Study 2014 8. Google+ It’s here to stay. Maybe. Not? Our advice for now: • Stay here & create content  No promoted posts - clean  +1’s help are #3 with search ranking factors  REVIEWS The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings.

11. 9. LinkedIn Company Updates:  Authentic  Relevant  Brief  NO EXCESSIVE posting  NO OFFENSIVE posts (before/afters) Don’t Forget:  Consistent branding  “Showcase Pages” for features (up to 10)  Use keywords #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

12. 10. Use Ratings in Your Social Media Posts #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Notas do Editor

Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
Make sure you include an action word, keep it short and sweet.
Facebook USER SURVEY Results: More stories from friends and Pages they care about and less promotional content.
790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
Our advice: stay here and continue to create content. There are as many naysayers are there are believers. There are no paid ads here – so the space is clean and enjoyable. Social has been deemed “the new SEO” and Google is the King of Search Engines. +1’s help are #3 with search ranking factors.* Graph source: http://pages.searchmetrics.com/rs/searchmetricsgmbh/images/Searchmetrics_Ranking_Factor_Study_2014.pdf

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Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice

Notas do Editor