Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
22. Brand Monitoring 80% of Twitter usage is outside of twitter… People update anywhere, anytime… Imagine what that means for bad (AND GOOD) customer experiences!?
23. Resistance is Futile If a conversation takes place online and you’re not there to hear it, did it actually happen? Of course it did…and it continues – with or without you.
24. DYK (Did You Know)… 80% of U.S. Internet consumers research health information online Most popular online activities:* 1) email 2) using a search engine 3) researching health information 24% of US online consumers said they engage in some form of health-related social media at least once monthly** 72% of e-patients searched for medical information just before or after a doctor’s visit*** *Pew Internet Project report **Forrester Research, MediaPost.com ***Q1 Productions
25. Social Media “It’s not something; it’s what you do with it.” Ian Kennedy / Yahoo! “It’s not a noun- it’s an adjective! It’s something we connect with other people through. Cave paintings were the original social media…. It was sort of a story, it was visual, and it had so many different elements to it.” -Chris Heuer, founder, The Social Media Club
65. Best Tips & Techniques for Facebook Choose the right VOICE for the practice and share relevant content daily Allow fans to post – leads to valuable dialogue & sharing! Don’t just sell… mix it up Test to see what resonates Have some personality!
69. Contests (be sure to check the rules) http://www.facebook.com/promotions_guidelines.php
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71. Show off the pictures of the latest office party, seminar, or other “behind the scenes” gathering
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73. Use Apps to Your Advantage Post = 420 character max Over 420 – use “Notes” Section Import your blog to Notes or use an app such as Networked Blogs Use the Video sectionfor any short (90 seconds or less) informational videos Use apps such as SlideShare to re-purpose that last seminar you did (with proper permissions, of course!)
74. Pet Peeves Better It’s called FACEbook for a reason An empty section is not engaging vs.
75. Volume Of Facebook Sharing By Day But… do what works best for you – whatever will give you the best chance of consistency (success)
76. Most Shareable Words on Facebook Source: Science of Facebook - http://bit.ly/aWL2JX
82. Best Tips & Techniques for LinkedIn Join groups and see what’s happening in your field(s) of interest Choose digest settings to receive email of group updates Follow conversations on relevant topics with just one click Get and give recommendations
85. Best Tips & Techniques for Twitter Make use of the extensive “search” functionality to follow influencers and leaders Use a tool such as CoTweet to schedule Tweets 70/30 or 80/20 rule Give something of value Use a link-shortener such as bit.ly or budurl # = “HashTag” – use like this: #beauty (makes it searchable!) Add yourself to Twellow (Twitter Yellow Pages) and use their categories to search for followers and key people to followin your industry and local comminuty Personalize your Twitter page so it is branded – use avatar photo of yourself or a “face” of the practice Voice is still important Social graces are important RT = re-tweet #FF = Follow Friday Trending Topics
87. YouTube Did you know? You can have your very own branded YouTube channel? Radical Strategic Visibility YouTube is the world’s 2nd largest search engine… People are watching 2 billion videos a day on YouTube Every minute, 24 hours of video is uploaded to YouTube
94. Routinely monitor their own Internet presence to ensure that the personal and professional information on their own sites and content posted about them by others, is accurate and appropriate.
95. Maintain appropriate boundaries of the patient-physician relationship when interacting with patients online and ensure patient privacy and confidentiality is maintained.
99. We Adjust to Your Needs We provide a spectrum of services: …we handle all of the details and run your social media campaigns so you don’t have to! … a Social Media and Patient Engagement Marketing Strategy for your company …put the strategy into action and let you take over the reigns …teach you the basics and beyond so you can do it yourself
(web links, news stories, blog posts, notes, photo albums, etc.
"For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be." -Business Week, Feb. 19, 2009Social Media impacts every business, every brand, and in doing so, connects a network of distributedcommunities of influence, making the world a much smaller place in the process. Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at the very least, the real-time feedback or lack thereof says everything about next steps.
“Blogging - In my opinion blogging is one of the greatest guerilla marketing techniques at your disposal. Not only does it provide you with a way of increasing your brand exposure and trust but it also allows you to connect more deeply with your audience. If you aren’t doing it - you should be. Readers who are interested in your content and your products choose to listen. It’s just up to you to provide them with what they want.” –quote There are over 200,000,000 blogs