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1. customer story:
Accelerating the
customer experience
a publication from

2. accelerating the customer experience
About RevZilla
RevZilla Motorsports is a hard-charging, Philadelphia-based retailer
that caters to Motorcycle, Dirtbike and ATV enthusiasts by offering
thousands of hard-to-find technical and lifestyle products. A core team
of riders founded RevZilla in 2007 out of a desire to bring the best
possible shopping experience to any enthusiast, in-store or online.
Today, RevZilla’s founders still play a very active role in everything
from product selection and testing, to answering customer calls and
producing the company’s popular video reviews. By coupling a fair and
straight-forward customer-centric approach with superior technology
and innovation at RevZilla.com, the company has become a driving
force and authority within its realm of online retail.
www.RevZilla.com
a monetate customer story | 2

3. accelerating the customer experience
Monetate allows me to focus full time on
content and message quality, instead of
splitting my focus with implementation strategy.
- Anthony Bucci, Co-Founder
a monetate customer story | 3

4. accelerating the customer experience
We sat down with Anthony Bucci of Revzilla
to talk about how this online retailer uses Monetate.
How does RevZilla.com use Monetate?
At RevZilla.com we are laser-focused on making our site the best Monetate was also very easy for us to implement on RevZilla.com. It’s a
possible customer experience. Because Monetate allows us to put the well-designed and intuitive system. There are many things that we do
right messaging in front of each person at the right time, based on a with Monetate on our own, but we also take advantage of Monetate’s
mix of customer-centric factors, it has been a huge help in achieving Service Group to create and drive campaigns for us. The mix of turnkey
and maintaining that focus. Monetate-driven campaigns and internally executed campaigns has
proved to be the most effective strategy for us to date.
Something we were immediately excited about with Monetate was the
ease of international targeting. RevZilla.com is licensed to ship to some Monetate has also been a great way for RevZilla.com to easily–and
countries but not others, and there are also some constraints on the measurably–implement ideas on the site, then quickly quantify their
brands we ship internationally. performance. We love the ability to toggle campaigns on the fly,
depending on results and reporting.
Monetate is brilliant in this situation because it gives us the ability to
tailor our message at the country level, and even make that message Leveraging Monetate’s platform certainly beats risking internal
brand or locale specific. The results have been excellent and the impact resources on building custom architecture only to find the return on
on our bottom line has been very positive. investment is nominal.
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5. accelerating the customer experience
What do you like most about Monetate?
International Targeting
I spearhead marketing and creative at RevZilla.com so I love the fact
that Monetate allows me to focus full time on content and message
quality, instead of splitting my focus with implementation strategy. And
the lack of any IT overhead with Monetate removes a major limiting
factor from my to-do list. RevZilla.com has a very diverse core customer
base which varies by riding style, age group, and other unique factors.
Monetate lets us speak to all of those riders in ways that are relevant to
them, either through a vernacular to which they can relate or through
the brands they are currently researching or to which they have
previously been loyal.
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6. accelerating the customer experience
Any final thoughts?
Using Monetate means our time to market around site changes and
messaging modifications is lightning fast compared to an in-house
implementation. We built RevZilla.com to inherently be more agile
than the average online retailer, but the added boost to deployment
through Monetate continues to be a win for us.
Monetate has also been a great way
for RevZilla.com to easily—and measurably—
implement ideas on the site, then
quickly quantify their performance.
- Anthony Bucci, Co-Founder
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