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Marketing plan for the sheraton hotel

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Marketing plan for the sheraton hotel

  1. 1. Marketing Plan for the sheraton Hotel JFK Airport<br />By: SynchiaMonestime<br />HOTE 205-Hospitality Marketing<br />
  2. 2. *Brief History*<br />Sheraton hotels and resorts is a Starwood brand and it’s the world largest and oldest brand.<br />The Sheraton hotel brand has been open for more than 70 years.<br />With more than 800 <br />hotel and resorts.<br />
  3. 3. History continue<br />Open in June 2008<br />The Sheraton JFK Airport hotel is a brand new, state of the art, full service hotel. <br />Located in the heart of New York’s JFK intenational Airport.<br />
  4. 4. Objectives<br />To increase awareness of the business.<br />To identify additional opportunities for promotion.<br />
  5. 5. Action Plan <br />What to do and how to do it.<br />
  6. 6. Types of promotions we can do.<br />Open promotion: the next time the guest stay on the weekend they get 20% off their room.<br />Closed promotion: the guest can get free breakfast or dinner for a certain amount.<br />Produce a new products or service<br />Reward a free nigh.<br />
  7. 7. How to get the business notice<br />Advertising: sending out emails to future present and past guest. Keeping current list.<br />Sending mails to the area with coupons <br />Personalize letters<br />Handing out brochures to local business to give out to their customers.<br />Produce <br />
  8. 8. The End <br />