2. In my research I have found that XXL’s mission is to take a real and intelligent
approach to hip-hop with and emphasis on the lifestyle and music which are to the
heart and soul of the culture.
XXL has maintained its status as the most respected hip-hop music magazine, by both
consumers and the industry.

3. As part of my research I
have found that XXL is the
number one selling music
magazine on the news
stand, and very popular
amongst the hip-hop
culture.
I have also found that males
intend to read XXL
magazine more than
females. Male: 78%
Female: 22%
And African-Americans
intend to read them more
than any other ethnicity,
and the most popular
reading age is between 25-
29 year olds.