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Australian Mobile Insight - How the iPhone Changed Browsing

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Mobile Monday Sydney September 2008

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A USTRALIAN M OBILE I NTERNET I NSIGHT T HE I MPACT OF THE I P HONE James Cleary, CTO, Amethon August 2008 DRAFT
Australian Mobile Internet Insight – August 2008 THE IMPACT OF THE IPHONE Overview About this report • Highlights from a regular report on mobile behaviour • This month’s focus - browsing habits of the iPhone vs the mobile average and the desktop About Amethon • Based in Sydney, offices in Melbourne and NY • We create software for insight into mobile use • Mobile Analytics product aimed at: • Operators • Content publishers DRAFT 2
Australian Mobile Insight - How the iPhone Changed Browsing
Australian Mobile Insight - How the iPhone Changed Browsing
Australian Mobile Insight - How the iPhone Changed Browsing
Australian Mobile Insight - How the iPhone Changed Browsing
Australian Mobile Insight - How the iPhone Changed Browsing
Australian Mobile Insight - How the iPhone Changed Browsing
Australian Mobile Insight - How the iPhone Changed Browsing

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Australian Mobile Insight - How the iPhone Changed Browsing

  • 1. A USTRALIAN M OBILE I NTERNET I NSIGHT T HE I MPACT OF THE I P HONE James Cleary, CTO, Amethon August 2008 DRAFT
  • 2. Australian Mobile Internet Insight – August 2008 THE IMPACT OF THE IPHONE Overview About this report • Highlights from a regular report on mobile behaviour • This month’s focus - browsing habits of the iPhone vs the mobile average and the desktop About Amethon • Based in Sydney, offices in Melbourne and NY • We create software for insight into mobile use • Mobile Analytics product aimed at: • Operators • Content publishers DRAFT 2