1. Mobile in Emerging Economies:
Impact Areas and Opportunities
Dr. Madanmohan Rao
Editor: “Asia Unplugged,”
“AfricaDotEdu”
http://twitter.com/MadanRao
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4. The “8 Cs” of Wireless Ecosystems
Connectivity
Content
Community
Culture
Capacity
Cooperation
Commerce
Capital
5. Dimensions of the Wireless Ecosystem
Wireless as Instrument
– Providing affordable access to ICTs, local language
content/tools, sectoral benefits (news, education,
healthcare, environment, business, government)
Wireless as an Industry
– Boosting digital content industries, venture capital,
stockmarkets, technical skills, regulation, global
alliances
6. Classification of Wireless Information Societies
Restrictive eg. Myanmar
Embryonic eg. Afghanistan
Emerging eg. Nepal
Negotiating eg. China
Intermediate eg. India
Mature eg. Australia
Advanced eg. Japan, South Korea
7. New Media and Emerging Economies
Disaster reporting and relief
Human rights, freedom of expression
Healthcare (epidemics/pandemics)
Poverty alleviation
Improving education, environment
Social inclusion, access to capital
Connecting diaspora
Cultural preservation
Government transparency, accountability
Enhancing private sector, SMEs, informal labour
8. Disaster Reporting and Relief
Mobile alerting systems (eg. SMS warnings)
Citizen reporting and collaboration
RFID tagging on relief shipments
Mesh, WiMax “in a box”
Examples
– Cyclone Nargis in Myanmar
– Earthquake in China
– Terrorist attacks in India
– AIDS/HIV in Africa
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11. Mobile Media in Asia
Japan: cutting edge of broad-based ecosystems;
reduce the digital divide (eg. for disabled citizens)
South Korea: leader in WiBro, mobile banking/gaming
China: government concern - use of SMS/blogs for
spreading rumours and political messages
India: connecting startups with social entrepreneurs
Philippines: m-payments (remittances)
Nepal: communicating across mountainous regions
Bangladesh - Grameen Telephone: shared access +
microfinance (village “phone ladies”)
14. Mobile Activism in Developing Countries
NGO Breakthrough in Bangalore has SMS HIV/AIDS
helpline for answering queries; also domestic violence
IKSL.in offers agri "voice SMS" messages and helpline
to Indian farmers in local languages
Suruk.com offers SMS-based info/rating services for
autorickshaw (tuktuk) drivers
Informal labour: GreenMango, BabaJobs, CellBazaar
Greenpeace: SMS to raise funds (India), monitor forest
destruction (Argentina), send climate alerts (Australia)
20. Issues for Entrepreneurs
Industry lifecycles: size, growth; rural areas
Mentoring
Getting/publishing case studies and research
Top-down v/s disruptive
RoI, metrics
Localising, globalising
Alliance strategies
Exit strategies
21. Year 2030: Outlook
Spectrum issues
e-Waste
Energy
Theoretical frameworks for mobile media
Innovation: “micro-multinationals,” “global brain”
Personal knowledge management
Visioning/scenario strategies
– eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050
“Silver” technologies and applications
22. The MobileMonday Advantage
Local-to-local
– Peer networks, cooperation, awards
Local-to-global
– Global MobileMonday resources: promotion, events,
awards, knowledge
Global-to-local
– Global MobileMonday resources: knowledge, people
23. The MobileMonday Advantage
People
– Chapter founders, mobile startups, investors
Knowledge
– Research reports, news, books
Events
– City/regional/global (eg. GSMA, Communicasia,
CTIA, DigitalAfrica)
Partnerships
– Innovation Councils, World Bank