Mobile Vikings presentation on SoLoMo, by Dorien Aerts. Mobile Monday - December 12th.

1. About the Mo in SoLoMo
Mobile MondayBxl – 12th of December 2011
Mobile evangelist @ Dorien Aerts
www.mobilevikings.com @theonehitwonder

2. • Whatabout the Mo?
• WhataboutSoLoMo?
• Whatabout the future?

3. Since Q4 2010 sales smartphones> pc’s
(via In the pocket)

4. Worldwide growthof 3G
(via In the Pocket)

5. Mobile internet catches up with desktop internet
(via In the Pocket)

6. Belgium
Today :
More than 2 millionsmartphones in Belgium
Via Isobar Mobile, mei 2011

7. Belgium
Today :
More than 2 millionsmartphones in Belgium
Via Isobar Mobile, mei 2011
2013 :
1 of 2 Belgians (5 million) has a smartphone
Via Insites Consulting

8. Our belief
Technology is ready
-> mobile internet is stableandfastenoughfor
mobile socialandlocal services

9. The proof?
SinceApple’s integration (ios
5), monthlysignupstoTwitterare up 25%.
http://www.iphoneclub.nl/155907/ios-5-zorgt-voor-25-procent-meer-twitter-aanmeldingen-per-
maand/

10. What’s stopping us?
Via express.be

11. Trends
Mobile internet is gettingcheaper
Smartphones are gettingcheaper

12. • Whatabout the Mo?
• WhataboutSoLoMo?
• Whatabout the future?

13. When do peopleusetheirsmartphone?
(Via In the Pocket)

14. Where do peopleusetheirsmartphone?
(Via In the Pocket)

15. What do peopleusetheirsmartphonefor?
(via emerce.nl)

16. Conclusion
People have theirsmartphoneswiththem
all the time
everywhere
forall kinds of purposes
(+ technology is there)

17. Conclusion
Whichmakesit the perfect device
toconnectwithfriends
to get local information and services
=>to go SoLo

18. Addedvalueapplications
Peak Performance TrailsMaps Samsonite Travel Miles

19. Opportunitiesfor marketeers are huge
-> extra way to market a service or product

20. • Whatabout the Mo?
• WhataboutSoLoMo?
• Whatabout the future?

21. Augmentedreality
Wikitude

22. Augmentedreality
Starchart

23. Thankyou !
@mobilevikings
078/353 033
info@mobilevikings.com