1. MWC 2011 Impression
Charlie Liu
CTO, Sony Ericsson (China)
Mobile Monday, March, 2011
Rev PA1 1

2. Android! … Owning Barcelona 2011!
• Almost all Smartphones & Tablets announced at MWC run Android!
• Dual core, Dual screen, Dual SIM, 3D display, 3D rec., 2G devices all available on
Android!
• Android devices come in a wide range:
– processors from 400MHz up to Dual 1GHz processors
– RAM memory from 256MB up to 1GB
– Expanding the Smartphone playfield from 3G to 2G reaching new lowest price points
and full access to market place.
the user experience is very fragmented!
• Google announced:
– 150K apps available, 350K activations/day, 170 handsets available from 27 vendors
in 69 countries at 169 carriers
With the wealth of all new devices announced being Android and
some inspired “ Google Marketing “ it could be argued that MWC
2011 nearly became the first Android Phone show.

3. Rev PA1 3

4. The smartphone market is growing…
Billion Euro
+35-50%
67 growth 90-100
45
30-40
2008 2009 2010 2011 2012 2013 Smartphones
Feature and
basic phones
Source : MDA / SEMC internal estimate
Smartphone: running Open OS=OS with open APIs permitting the user to install and run native applications
Rev PA1 4

5. Technology Race
Competition in HW and SW
Processor
600MHz 1GHz Dual 1GHz Dual 1.2+GHz
Gingerbread Ice Cream
1.5 1.6 2.0 2.1 2.2 Honeycomb J-xxx
Android
2009 2010 2011
Rev PA1 5

6. Technology
• Speed & Processing power the key words for 2011
– Dual-core is becoming a qualifier for “super-phones” and tablets
• Samsung Galaxy S II, LG Optimus 3D, Motrola Atrix, plus the Honeycomb tablets
– Higher density of RAM memory
• Samsung Galaxy S II, Motorola Atrix plus the Honeycomb Tablets use 1GB RAM
• HTC updating the Desire S to 768MB RAM
• Connectivity
– Focus on HSPA+ over LTE compared to CES
• HSPA+ 21Mbps, HSPA+ 14.4Mbps
– NFC
– WiFi on 5GHz band in phones appear. WiFi-Direct
• Imaging
– 3D recording, dual 5MP. 3D playback in 720p (on phone or on 3D TV via HDMI)
– 1080p recording and playback
– “Megapixel race” not relevant any more. 8MP highest resolution in announced new devices
• Display also a major factor to compete with (on par with processor speed)
– The fight is in color depth, brightness, resolution. All vendors have unique names e.g.
Nova(LG), Retina (Apple), Bravia Engine (SEMC)
• Improved battery capacity
– Moving beyond 1500mAh: Galaxy S II 1650mAh, Motorola Atrix 1930mAh

7. Mobile Products
Rev PA1 7

8. -- 2010
Best Android phone for media
and photography:
Sony Ericsson Xperia™ X10
Xperia™ X10 mini & X10 mini pro
Xperia™ X8 Best Android phone for
portability
Rev PA1 8

9. Xperia™ Play
Impressive performance
at the show with great
media attention and no
similar offer from
competition in sight!
Creative 9

10. Xperia™ Play
Beautiful design Multi-touch
4 inch display
5MP AF camera
and VGA
front camera Multimedia
Dock DK300
PlayStation Certified
console experience
PlayStation titles
Dashboard
Latest Android Platform Android game developers
All smartphone fundamentals
Creative 10

11. Xperia™ arc
The ultimate multimedia smartphone, with a super-slim design and
state-of-the-art Sony screen technology
Xperia™ Premium | Xperia™ arc 11

12. Xperia™ arc
Breathtaking design
Amazingly slim
Visual brilliance
8 MP video recording
Clear Reality Display with
black
front
Latest Android Platform
All smartphone fundamentals
Xperia™ Premium | Xperia™ arc
12

13. Others …
• LG: 3D display and 3D video recording
– LG Optimus 3D featuring 4.3” WVGA stereoscopic 3D display (no glasses
needed) and dual 5MP cameras for 720p 3D / 1080p 2D recording
– Optimus Pad featuring 3D recording with viewing through HDMI on a 3D TV
• Samsung: next generation Galaxy S & Galaxy Tab
– Galaxy S II features Samsungs first dual core processor, Super AMOLED plus
LCD, 1GB RAM, HSPA+ (21Mbps), 802.11a 5GHz, and dedicated enterprise
functionality
– Upgrading the Galaxy Tab from 7” to 10.1” now running dual core
processor
• Deeper Facebook integration from HTC
– Salsa and Cha Cha, the “Facebook” phones, with dedicated hardware
Facebook button - lights up when the user’s activity on the phone offers a
chance to share content on FB. One press of the button to: check in to a
location, update status, upload a photo, share a website, post song
currently playing on the phone…
• Nokia is very quite …

14. Global TD-LTE Initiative (GTI)
In 2011 MWC, Global TD-LTE Initiative
(GTI) was announced by CMCC
together with 9 other global operators
to promote development of TD-LTE
worldwide.
Rev PA1 14

15. Global LTE Interest:180 Operators
• DoCoMo (Band 1,21)
• KDDI (11,12)
• TeliaSonera(Band3,7,20)
• etc.
• Vodafone (3,7,20) FDD
•Verizon (band 13,17)
• Verizon (Band 13) • T-Mobile (3,7,20)
•AT&T (4)
• AT&T (4,17) • Hutch (7)
•T-Mobile
• Clearwire • Orange (3,7,8,20)
• CMCC (Band 38,40)
•Etc.
• etc. FDD • Telefonica (1,3,7,20)
• Reliance (40)
• etc.
• Qualcomm (40)
FDD
• Softbank (38+)
• Clearwire • FarEasttone (40)
• etc. TDD
•Aero2, E-Plus • Asiaspace
, Airtel
•Etc. , E- Plus TDD • Rostelecom
• etc. TDD
LTE TDD for Unpaired spectrum, LTE FDD for Paired spectrum
CONFIDENTIAL 15

16. Ericsson family shown off
TD-LTE end-to-end solution!
“… in Barcelona,
Ericsson, Sony Ericsson and ST-
Ericsson unite to spearhead a
complete TD-LTE solution,
showcasing voice services for
the first time ”
TD-