See http://www.mobilemonday.nl/talks/robert-rice-augmented-reality/ for the video of this presentation. Robert Rice talks about Augmented Reality and its position and function in the evolving spectrum of developments. The future of mobile is not the phone, AR changes everything. He shows current examples and also what AR might look like in the future. He talks about tags, markers and glasses. Wearable displays will have a huge impact on the reach of AR.

1. Mobile Monday Amsterdam
Robert Rice
The future is calling…

2. What is it really about?
• No Phones

3. Communication Evolution
• Tin Cans

4. Mobile will kill dinosaurs

5. Mobile is key to future
• What does this mean?

6. Communication Evolution
• Chart
• Tin cans to Mobile AR

7. History of Media
• Chart
• Alphabet to Internet

8. Overview
• The world is changing

9. Augmented Reality
• Blend of real and virtual

10. Augmented Reality
• GE
• How it works (for now)

11. Augmented Reality
• HP Hands

12. Augmented Reality
• The blue ape.

14. The World is Not Flat
• Media shouldn’t be either.

15. • Passive
• Active
• Interactive
• Dynamic
• Meta

16. What is it really about?
• Every which way sign

17. What is it really about?
• Customers are not just credit card #’s
• This is you.

18. Evolution
• Evolution in technology leads to…

19. Revolution
• Revolution in industry, which leads to…

20. Renaissance
• Renaissance in media, culture, and society

21. Bad Renaissance…

22. Obstacles
• The Labyrinth!

23. Right Idea, Wrong Implementation
• The Big Head

24. Right Idea, Wrong Implementation
• The Goofy Nerd Suit

26. Opportunity

27. Destroy all silos

29. Roadmap
• How do we get there from here?

30. The Diagram of Mobile AR

31. Roadmap
• Only the first cornerstone has been laid

32. Praevisio
• The Hockey Stick Chart

33. Praevisio
• Wearable Displays

34. Implications
• Massively Multiuser
• Smart Cities

35. How do we make money?
Micro-transactions
Augmented Virtual Goods
Advertising
• Micro-transactions
Other
• Virtual Goods
• Advertising
• Other

36. Tag the cat.

37. Summary
• The future of mobile is not the phone
• Mobile can kill dinosaurs
• AR changes everything
• Customers are not credit card #’s
• Destroy all silos
• Don’t leave your cats unattended.

38. Exit to the Future

39. Questions?

40. Thank you. Robert Rice
CEO, Neogence Enterprises
robert@neogence.com
Skype: rrice919
Twitter: robertrice
www.curiousraven.com