This document discusses how to tell interactive stories across mobile and physical locations by blurring the lines between real life and gameplay. It recommends using techniques like location-based interactions, augmented reality, SMS, and discomfort to draw in audiences. The key aspects of an interactive narrative are finding the core audience's interests, introducing an enticing hook, making the story feel real, providing calls to action, including villains and climactic moments, and culminating in a thrilling finale. Interactive stories can take audiences on breathless chases across real world locations.