Mommy Millionaire® Design Services

Yo u r B r a n d I s
T h e M o s t
Va l u a b l e T h i n g
C R I T I C A L L Y - A C C L A I M E D , B E S T S E L L I N G B U S I N E S S A U T H O R K I M L A V I N E
S o W h a t
M a k e s A
B r a n d
G o l d e n ?
B R A N D I N G 1 0 1

A Brand Is A Complete Package Designed To Make A Meaningful
Connection With Consumers
Mommy Millionaire Design design@mommymillionaire.com
When it comes to branding, don’t say something when you can
make them feel something. The surest way to a consumer’s
wallet is through their heart, not their head.
BRANDING101 W H AT I S A B R A N D ?

A B R A N D I S M O R E T H A N A P R O D U C T
When You Sell Your Company
For $100 Million Dollars, It's
The Trademark, Logo And All
Its Associations You'll Be
Selling
Make Sure You Do It Right,
Right From The Start
Including Logos, Colors, Taglines, And Fonts
BRANDING101

Leveraging Your Brand To Sell Your Products To Consumers
From Shelves Of Major Retailers Across The Country Requires A
Complete Package Designed To Make A Meaningful Emotional
Connection With Buyers.
BRANDING101

T H E M O S T P O W E R F U L S A L E S & M A R K E T I N G T O O L
Creating An Effective Branding Strategy Enables You To Put It On
Every Consumer Product Under The Sun, From Underwear To
Lawnmowers, Whether Your Company Made It Or Not
Cha-ching!
BRANDING101

A G O L D E N B R A N D H A S 3 M A J O R P I E C E S
Simply Stated, A Brand Is A Promise You Make To
Consumers, Buyers And The Media
1. PACKAGING: Your Promise to the Consumer
2. SELL SHEET: Your Promise to the Buyer
3. PRESS KIT: Your Promise to the Media
This class was worth every penny! No one else was sharing
the real life examples and resources that Kim shared. She
helped me get on the right track in a number of areas
including business strategy, packaging for the mass market,
and sales techniques. It was an honor and pleasure to work
with Kim. Actually, after reading her books, it was a dream
come true. Kim Nimsgern Click N Curl
BRANDING101

PA C K A G I N G : T H E P R O M I S E T O T H E C O N S U M E R
.
Effective Packaging Captures The Consumer's Attention In The
Crowded Marketplace In Seconds, Making Your Product Leap
Off The Shelf Into Their Carts, Into Their Hearts, And Into Their
Wallets
BRANDING101

S E L L S H E E T: T H E P R O M I S E T O R E TA I L B U Y E R S
A SELL SHEET Is Your
Brand's Business Card,
Explaining How And
Why Your Product Is
Going To Connect With
Consumer's Needs To
Deliver Millions Of
Dollars Of Sales
Revenues For Their
Stores
BRANDING101

P R E S S K I T: T H E P R O M I S E T O T H E M E D I A
A PRESS KIT Is Designed
To First Capture The
Attention Of Media That
Matter In A Crowded
Press Room, And Then
Answer The Questions
"Who, What, When,
Most Importantly Why
BRANDING101

C r a z y I s G o o d
W H AT M A K E S A N E F F E C T I V E T R A D E M A R K ?
A Trademark Is The Key Piece Of Intellectual Property (IP) For
The Most Successful Brands have created unique, nonsensical brand
names designed to get the instant attention of the consumer in a
brand-crowded marketplace. Ex: Kleenex & Google.
You
and unforgettable that it comes to represent the generic product itself
and becomes part of the language, like Kleenex.
When You File Your Trademark With The USPTO You Will Be
Asked To Include Your Logo
BRANDING101

W H AT M A K E S A N E F F E C T I V E L O G O ?
• Keep It Simple And Make
It Memorable
• A Great Logo Is Anything
You Can See Once,
Close Your Eyes And See
In Your Mind
It To Brand An Infinite List Of Products Which You May Or May
Not Make. This Is Where The Real Value Of Your Company Is:
Intellectual Property
BRANDING101

Expensive Sales Personnel To
Critical That Your Product
Effectively Explains Itself
W H AT M A K E S A N E F F E C T I V E H A N G TA G ?
The Whole Brand Story In A Fraction Of The Space
Two seconds: that’s how much time
you can expect to get to make a first
impression on a shopping consumer.
Don’t squander it by saying something
boring. Say something interesting,
funny, provocative, or emotional.
BRANDING101

W H AT I S M A R K E T I N G C O L L AT E R A L ?
Market Collateral Is Any Material Used To Market A Product Or
Service Which Contains Your Trademark And All Its Associations,
Including Logo, Tagline, PMS Colors, Typeface And Photos
BRANDING101

W A N T A M I L L I O N D O L L A R S I N S A L E S ?
I've hand-picked only the best designers with real-world experience
bringing million dollar brands to the marketplace, to help you look like
a million dollars--at a cost that is lower than most.
If you're just starting out and need business cards, or are BREAKING
DOWN THE DOORS OF BIG RETAIL and taking your product to the
shelves of major retailers nationally, we can help drive revenues to
your bottom line with our million dollar branding and design talent.
Then Look Like a Million Dollars
All Design Work Includes
• Client will be provided with 3-6 original design concepts which can then be revised or
modified based on clients feedback.
• Final files will be delivered in a vector format (.eps, .ai, .pdf) either digitally or on a cd-r
.
NOTE: Up to 4 revisions are included based on client direction from original designs. The
final deliverable files will be the sole property of the client.
BRANDING101

• Logo/Identity Design Starting @ $600
• Business Card Design/Layout Starting @ $250
• Identity Package (including logo, business
card, stationary) $80
L O G O & I D E N T I T Y D E S I G N
BRANDING101

S E L L S H E E T D E S I G N
Tap Into My Proven Real-world
Experience Creating SELL
SHEETS That SELL Millions Of
Dollars Of Products To Top
Retailers--both Large And Small.
Includes Valuable Consulting
Time As I Personally Oversee All
Design Work To Deliver The
Highest-Standard Of Results,
With A Focus On Making Your
Brand Look Like A Million Dollars.
PRICE $900
BRANDING101

PA C K A G E D E S I G N
Effective Packaging Makes An
Immediate Emotional Connection To
The Consumer. How Do You Do That?
There Are Secret Tricks Of The Trade
That Our Designers Have Mastered By
Putting Successful Products On The
Shelves Of Major Retailers Across The
Country
• Insert / Hangtag Design Starting @
$400
• Packaging Design Starting @ $800
BRANDING101

M A R K E T I N G C O L L AT E R A L
If you've spent years and tens of thousands of dollars bringing your
idea to the marketplace, you're wasting your money if you don't have
killer marketing materials in place designed to SELL, SELL, SELL
• Postcard Design Starting @ $400
• Brochure Design Starting @ $500
• Catalog Starting @ $1000
• DVD Packaging (outer sleeve and disc face) Starting @ $400
• CD Packaging (outer sleeve and disc face) Starting @ $400
In my 20 years of marketing for major
corporations, no one has ever been as
forthcoming in mentoring and sharing as Kim
has been. She is a true leader, fostering the
growth and success of those around her.
Suzanne Sullivan - Founder, CEO of SunChelles
BRANDING101

L I N E S H E E T D E S I G N
A Line-Sheet Is A EDI Compliant Form Used For The Purpose
Of Ordering in Excel Format. This Is The Indispensable
Document That Will Be Used to Write Million Dollar Orders
From Big Retail Buyers
• Starting @ $150
you work
your tail off! I finished Kim's BREAK DOWN THE
DOORS OF BIG RETAIL course in April and am
still using the techniques and tools. They helped
me get the meeting with the very-hard-to-get-
into pet distributor, negotiate like a pro, and
Carol - Stikitty
BRANDING101

C R I T I C A L L Y - A C C L A I M E D , B E S T S E L L I N G B U S I N E S S A U T H O R K I M L A V I N E
©MM MEDIA ۰ 218 ½ WASHINGTON AVENUE ۰ GRAND HAVEN, MI 49417 ۰ 616.502.7206 ۰ PROVOCATIVE ۰ INSPIRING ۰ INTELLIGENT ۰ CREATIVE ۰ REVOLUTIONARY ۰ INFLUENTIAL ۰ WWW.THENEXTBIGDREAM.COM
Kim Lavine is the critically-acclaimed bestselling business author of MOMMY MILLIONAIRE (St. Martin's NY), THE
MOMMY MANIFESTO (Wiley NY), and President/CEO of MOMMY MILLIONAIRE MEDIA.
Identified
through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC,
FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business
Week, Entrepreneur, Women's World, and Forbes to name a few.
Kim Is On A Mission To Empower People To Follow Their Dreams, Inspiring Them With Hope, Honesty And Faith.
Everything Begins With A Search For Something Better - a Dream, An Idea, The
Courage To Face A Challenge, And The Passion To Get It Done.
You Can Do It.
Believe In Yourself.
Change The Rules.
Join The Revolution.
From Mommy Millionaire, By Kim Lavine
A B O U T K I M L AV I N E

Mommy Millionaire® Design Services

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Mommy Millionaire® Design Services