Audience Size needs to get desired sales

1. Warning Math Ahead….
Take a deep breath
https://www.flickr.com/photos/jimmiehomeschoolmom/

2. Audience Size Ecommerce
Funnel Step Conversi
on Rate
Required
Facebook
Ads
1% ? Audience
Website 2% ? Website Visitors
Total sales $10,000
(average
sales
$22)
? Sales
Total Sales Desired: $10,000
Hint: Start at the Bottom
How Many Sales Needed?
$10,000/$22=454.55
How Many Website Visits Needed?
454/ 0.02 = 22,700
How large of an audience do I need?
27,000/ 0.01= 2,270,000

3. Audience Size Ecommerce
Funnel Step Conversi
on Rate
Required
Facebook
Ads
1% 2,270,000 Audience
Website 2% 22,700 Website
Visitors
Total sales $10,000
(average
sales
$22)
454 Sales
Total Sales Desired: $10,000
Hint: Start at the Bottom
How Many Sales Needed?
$10,000/$22=454.55
How Many Website Visits Needed?
454/ 0.02 = 22,700
How large of an audience do I need?
27,000/ 0.01= 2,270,000

4. Audience Size Leads
Total Sales Desired: $120,000
Hint: Start at the Bottom
How Many Sales?
$120,000/$3,000=40
How Many Sales Calls?
40/ 0.20 = 200
How Many Leads?
200/ 0.70 = 285
Funnel
Step
Conversion
Rate
Required
Facebo
ok Ads
1% ? Reach
Landin
g Page
5% ? Link Clicks
Leads 70% ? Leads
Sales
Calls
20% ? Calls Taken
Total
sales
$120,000
(ave. sale
$3000
? Sales
How Many Link Clicks?
285/ 0.05= 5,700
How Large an audience?
5,700/ 0.01= 570,000

5. Audience Size High Ticket Event or Sale
Funnel Step Conversion
Rate
Required
Facebook Ads 1% 570,000 Reach
Landing Page 5% 5,700 Link Clicks
Leads 70% 285 Leads
Sales Calls 20% 200 Calls Taken
Total sales $120,000 (ave.
sale $3000
40 Sales

6. Find Your Audience Size
Funnel Step Conversion
Rate
Required
Facebook Ads 1% Reach
Landing Page 5% Link Clicks
Leads 70% Leads
Sales Calls 20% Calls Taken
Total sales Sales
Funnel
Step
Conversion
Rate
Required
Facebook
Ads
1% ? Audience
Website 2% ? Website
Visitors
Total sales ? Sales
Ecommerce High Ticket Sale or Event