In this Class, we will be exploring 10 ways restaurants can use technology including delivery apps and social media like Yelp, Facebook, Instagram, and Google My Business to gain new customers and increase orders.

1. Best 10 Online Tips Restaurants Can Use to
Get New Customers
Taught By Molly O’Kane

3. #1 Fill out all of your profiles
Don’t forget Hours & Contact Information

4. https://www.yelp.com/factsheet
#2 Utilize Yelp

5. Yelp-
Unique
Visitors
93 Million
mobile
vs.
77
Desktop
https://www.yelp.com/factsheet Dec 2017

6. Get the Most Out of Yelp
Fill out your entire Yelp profile

7. Get the Most Out of Yelp

8. Get the Most
Out of Yelp
Make sure you have use all three
categories (search words)

9. Activity- 10 Minutes
Check your profile & Set Up
Don’t forget Hours & Contact Information

10. Get the Most Out of Yelp 90% Of Customers
Say Buying
Decisions Are
Influenced By
Online Reviews
http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756
Highlight your
positive reviews
on website (use
Embed Tool)

11. Share Yelp Reviews on Facebook
Step 1 S
t
e
p
2

12. Add Yelp Badge to Email Signature

13. Try Yelp Check in Offer

14. Try Yelp Deals & Certificates

15. Yelp
Services

16. #3 Allow people to Reserve or Order
Food Takeout or Delivery

17. http://www.yelp-business.com/rs/yelpinc/images/Yelp_US_Ebook.pdf

18. If you are thinking about Yelp Ads
Can Be Expensive, around
$3 CPC (cost-per-click)

19. Want to Learn More- Yelp
Yelp- https://biz.yelp.com/
7 Ways to get Yelp Reviews without violating policy http://www.practicalecommerce.com/articles/118051-7-
ways-to-get-yelp-reviews-without-violating-its-policies /
Offer a deal through yelp. https://biz.yelp.com/support/deals
Case Studies https://biz.yelp.com/support/case_studies
Learn More- Yelp

20. https://youtu.be/mINlZmeZkco
#4

21. Google My Business- Show in Map & On Side

23. Google Post why? Google Search & Maps
Announce new promotions or daily specials.
Promote visibility of new and upcoming events.
Highlight some of your newest products or best-sellers.
Take reservations, attract signups for a newsletter, or sell a product directly.

24. How Google Post
upload an image, write text (up to 300 words)
or
add an event title (with start and end dates and times).
add call-to-action buttons including
“Learn more,”
“Reserve,”
“Sign up,”
“Buy” or
“Get offer.”

25. Activity- 10 Minutes
Review Profile
Try a Post
Don’t forget Hours & Contact
Information

26. Food Apps: Reservations & Orders#5

27. # 6 Post Social Ask In
Restaurant
66% of frequent diners said it
helps to see their friends’
Instagram photos and videos of
fast-food restaurants where they
want to go
3 “The Role of Mobile in Fast-Food Dining” by Facebook IQ (Qualtrics-fielded survey of 1,701 people 18-51 in the US), October 2016. Frequent Diners go to fast food restaurants at least 2x/week
and have been in the last 7 days. Occasional Diners go to fast-food restaurants at last 1x/month and have been in the past 30 days.

28. # 7 Approach Social Media Like you would a group
of strangers at a party
Ask Questions
Share a little about your
self
listen

29. Solicit Customer Opinions on new products

30. Incorporate User Generated content

31. Time ads & posts to show
right before meal periods

32. Use Location Based
Tags and Ads
Geo-tagging lets people
know where users are
located.
Restaurateurs can click on
geo-tags to connect with
Instagram users in their
areas.

33. # 8 Check Ins
Bonus: Reviews

34. Go Live
https://www.facebook.com/DunkinDonutsUS/videos/10154465505323238

35. Add your Online
Order system to FB
& Google My
business

36. Store Visits Facebook Ad: Cupcakin’ Bake Shop
ran in the late afternoon
Audience:
◦ people aged 18–55,
◦ living within 5 miles of the shop
◦ who were interested in weddings, flowers and, of course, cupcakes.
Call To Action: “Get Directions”
Campaign Results (12 Months):
◦ 25% increase in foot traffic since the campaign launch
◦ 30% increase in website traffic since the campaign launch
◦ 4.5X more sales compared to results from print advertising
https://www.facebook.com/business/success/cupcakin-bake-shop#u_0_j

37. Activity- 10 Minutes
Review Your Facebook Page
Ordering Apps
Hours
Profile
Don’t forget Hours & Contact Information

38. #9 Better online Menu
Make easy to find menu
Create Food Categories
Use Pictures
Highlight special dishes
Make easy to customize dish
Keep menu up to date
https://mellowmushroom.com

39. http://theeverygirl.com/5-tips-for-taking-better-food-photos-with-your-iphone

40. #10 Email
Collect Email at
Cash Register,
Opt in on
receipt
on website.

41. Bonus Tip: Add Social Proof to Website From Social
Media Reviews
Ratings and Reviews
Clients & Testimonials
Social Shares
Subscriber Counts
Badges
User Generated Content

42. If you loved the class, I would love to hear about how you will
use what you learned
Before you leave write a review
@Bloggerithm on Facebook

43. Index Card Promise

44. Contact Info:
Molly O’Kane
bloggerithm@gmail.com
Visit: bloggerithm.com