A presentation for Young Delft about personal branding with Marion van Putten.

1. The network exlusively for all young employees of TU Delft
youngdelft.tudelft.nl
Challenge the future 1

2. Molly Quell
Online Marketing Consultant
Creating social media strategy
Setting up social media accounts
Creating long and short form content for online media
Managing social media channels and monitoring interactions
www.mollyquell.com
molly.quell@gmail.com
@neamhspleachas
www.facebook.com/mollyquell
Challenge the future 2

3. Marion van Putten
Library Specialist
TU Delft
-Information Literacy
-Webcare
-Social Media Café
-TEDxDelft
M.vanPutten@tudelft.nl
@marionvanputten
Challenge the future 3

4. What Is Personal Branding?
• Appearance
• Personality
• Education
• Work Experience
• Professional Organizations
• Online Presence
Challenge the future 4

5. Define Your Brand
lear
lean
onsistent
Challenge the future 5

6. Online Branding
• Search Results
• Social Media
– Facebook
– Twitter
– LinkedIn
• Websites and Blogs
Challenge the future 6

7. Challenge the future 7

8. LinkedIn
• Be Visible
– Profile
– Photo
• Be Clear
– Headline
– Bio Section
– Vanity URL
• Be Complete
– Profile Completeness
Section
– Recommendations
Challenge the future 8

9. Challenge the future 9

10. Blogging / Personal Website
• Personal Website
– Who You Are
– What You Do
– Contact Information
• Blog
– Establishes Credibility
– Demonstrates Reliability
– Provides Content
Challenge the future 10