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Media Evaluation
Media Evaluation
    Molly Lancaster
Q1: In what ways does your product use
     develop or challenge forms and
 conventions of real media products...
Q1: In what ways does your product use
     develop or challenge forms and
 conventions of real media products...
 •   I wanted my music magazine to stick to the usual conventions of a typical
     music magazine, but a more stripped down version. I researched and looked
     at a variety of different magazines, NME, KERRANG and Q, and I really liked
     the layout and how it stuck to one particular colour scheme. So I used this
     idea in my own work. By using a few main cover-lines, it meant that the
     readers of the magazine wouldn’t be over-loaded with information and they
     wold have to by the magazine in order to see what else was on offer.
     Another feature that I wanted to use in my magazine was the banner
     concept. Some music magazines have banners along the top and bottom, but
     I chose to only use one at the bottom, as it adds extra information and it
     doesn’t give away too much to the audience. Overall, I kept quite religiously
     to the typical conventions of a pop/rock magazine. The features, colour
     scheme and main image are all typical of a music magazine and this as the
     feel i was trying to achieve.
Magazine Conventions
       Question 1
Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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Magazine Conventions
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         Cover-lines
Magazine Conventions
       Question 1
           Masthead




         Cover-lines




               Banner
Magazine Conventions
       Question 1
           Masthead




                Barcode




         Cover-lines




               Banner
Magazine Conventions
       Question 1
           Masthead




                Barcode




                   Plug



         Cover-lines




               Banner
Magazine Conventions
                   Question 1
                        Masthead




                             Barcode




                                Plug



                      Cover-lines




                            Banner




Here are some conventions I used in my own work...
Q2: How does your media product
represent particular social groups...
Q2: How does your media product
    represent particular social groups...


•   I wanted to reach out to the teenage social group as they typically read
    music magazines and are interested in music. For a start on my double page
    spread, Iused a female teenager who is easily relatable to my target
    audience. She is posed relaxed and is looking straight at the audience. After
    conducting some initial research, i saw that most teenagers listened to pop/
    rock music, so i wanted to show this in my model and the text. With her
    choice of clothing, she seems very hip and relatable and this is something I
    did deliberately. Another way I represented my target audience was by
    choosing artists that my audience would listen to. To find this out, i made a
    questionnaire for my class mates to take part in. This helped me in my final
    decision making.
Q3: What kind of media institution might
    distribute your product and why
Q3: What kind of media institution might
    distribute your product and why

•   I think it would be appropriate for the distribution
    team at IPC media to distribute my magazine. This
    is because they already distribute a number of
    popular magazines that include NME, NOW, Pick
    Me Up and LOOK which are all magazines that i
    would expect my target audience to read. Being
    popular titles, i think my magazine would benefit
    being distributed by them, it would mean better
    sales and advertisement around the UK which
    would boost profit and income.
Q4: Who would be the
audience for your media
        product
Q4: Who would be the
   audience for your media
           product

• On the next slide, I have created cartoon
  representations of what my target audience
  would look like, are interested in doing and
  what other types of media products they
  consume...
Audience Representations
        Question 4...
Audience Representations
        Question 4...
Audience Representations
        Question 4...
Audience Representations
                    Question 4...




Female...
Audience Representations
                    Question 4...




Female...                   Male...
Audience Representations
                        Question 4...




Female...                       Male...
Interest in Fashion
Audience Representations
                                        Question 4...




Female...                                       Male...
Interest in Fashion   Likes Pop Music
Audience Representations
                                        Question 4...




Female...                                       Male...
Interest in Fashion   Likes Pop Music
Enjoys socializing
Audience Representations
                                           Question 4...




Female...                                          Male...
Interest in Fashion      Likes Pop Music
Enjoys socializing    Watches popular music
                            channels
Audience Representations
                                        Question 4...




Female...                                       Male...
Interest in Fashion   Likes Pop Music
Enjoys socializing Watches popular music
                         channels
Reads magazines almost
     every week
Audience Representations
                                        Question 4...




Female...                                       Male...
Interest in Fashion   Likes Pop Music
Enjoys socializing Watches popular music
                         channels
Reads magazines almost
     every week        Attends college
Audience Representations
                                         Question 4...




Female...                                        Male...
Interest in Fashion    Likes Pop Music
Enjoys socializing Watches popular music
                         channels
Reads magazines almost
     every week        Attends college

             Watches reality TV
Audience Representations
                                         Question 4...




Female...                                        Male...
Interest in Fashion    Likes Pop Music
                                                    Enjoys sport
Enjoys socializing Watches popular music
                         channels
Reads magazines almost
     every week        Attends college

             Watches reality TV
Audience Representations
                                         Question 4...




Female...                                        Male...
Interest in Fashion    Likes Pop Music
                                                    Enjoys sport   Large social group
Enjoys socializing Watches popular music
                         channels
Reads magazines almost
     every week        Attends college

             Watches reality TV
Audience Representations
                                         Question 4...




Female...                                        Male...
Interest in Fashion    Likes Pop Music
                                                    Enjoys sport    Large social group
Enjoys socializing Watches popular music
                         channels                   Reads a few music
Reads magazines almost                                 magazines
     every week        Attends college

             Watches reality TV
Audience Representations
                                         Question 4...




Female...                                        Male...
Interest in Fashion    Likes Pop Music
                                                    Enjoys sport    Large social group
Enjoys socializing Watches popular music
                         channels                   Reads a few music   Plays computer
Reads magazines almost                                 magazines             games
     every week        Attends college

             Watches reality TV
Audience Representations
                                         Question 4...




Female...                                        Male...
Interest in Fashion    Likes Pop Music
                                                    Enjoys sport     Large social group
Enjoys socializing Watches popular music
                         channels                   Reads a few music    Plays computer
Reads magazines almost                                 magazines              games
     every week        Attends college
                                                   Attends college
             Watches reality TV
Audience Representations
                                         Question 4...




Female...                                        Male...
Interest in Fashion    Likes Pop Music
                                                    Enjoys sport     Large social group
Enjoys socializing Watches popular music
                         channels                   Reads a few music    Plays computer
Reads magazines almost                                 magazines              games
     every week        Attends college
                                                   Attends college      Might be part of a
             Watches reality TV                                               band
Q5: How did you attract/
address your audience...
Q5: How did you attract/
          address your audience...
•   Like previously stated, I used teenage role models
    to feature in my magazine, like Jessie J and Olly
    Murs, who are also musicians whom my target
    audience would be interested in reading about.
    Also, the images on both my contents page and
    Double page spread, include images with a direct
    mode of address, with the model looking directly
    at the consumer which might make the audience
    relate to the model used.
Q5: How did you attract/
          address your audience...
•   Like previously stated, I used teenage role models
    to feature in my magazine, like Jessie J and Olly
    Murs, who are also musicians whom my target
    audience would be interested in reading about.
    Also, the images on both my contents page and
    Double page spread, include images with a direct
    mode of address, with the model looking directly
    at the consumer which might make the audience
    relate to the model used.
Q5: How did you attract/
          address your audience...
•   Like previously stated, I used teenage role models
    to feature in my magazine, like Jessie J and Olly
    Murs, who are also musicians whom my target
    audience would be interested in reading about.
    Also, the images on both my contents page and
    Double page spread, include images with a direct
    mode of address, with the model looking directly
    at the consumer which might make the audience
    relate to the model used.
Q5: How did you attract/
          address your audience...
•   Like previously stated, I used teenage role models
    to feature in my magazine, like Jessie J and Olly
    Murs, who are also musicians whom my target
    audience would be interested in reading about.
    Also, the images on both my contents page and
    Double page spread, include images with a direct
    mode of address, with the model looking directly
    at the consumer which might make the audience
    relate to the model used.
Q5: How did you attract/
          address your audience...
•   Like previously stated, I used teenage role models
    to feature in my magazine, like Jessie J and Olly
    Murs, who are also musicians whom my target
    audience would be interested in reading about.
    Also, the images on both my contents page and
    Double page spread, include images with a direct
    mode of address, with the model looking directly
    at the consumer which might make the audience
    relate to the model used.
Q5: How did you attract/
          address your audience...
•   Like previously stated, I used teenage role models
    to feature in my magazine, like Jessie J and Olly
    Murs, who are also musicians whom my target
    audience would be interested in reading about.
    Also, the images on both my contents page and
    Double page spread, include images with a direct
    mode of address, with the model looking directly
    at the consumer which might make the audience
    relate to the model used.
Q5: How did you attract/
          address your audience...
•   Like previously stated, I used teenage role models
    to feature in my magazine, like Jessie J and Olly
    Murs, who are also musicians whom my target
    audience would be interested in reading about.
    Also, the images on both my contents page and
    Double page spread, include images with a direct
    mode of address, with the model looking directly
    at the consumer which might make the audience
    relate to the model used.
Q6: What have you learnt about
technologies of constructing this
           product...
Q6: What have you learnt about
       technologies of constructing this
                  product...
•   During the course of creating my media products, I was
    introduced to a range of new software on the MAC’s that I
    hadn't used before. Using IN-DESIGN was the first piece I
    used that i hadn’t come across before. After a few ‘test
    runs’ I was soon using the program confidently enough to
    create a well presented media magazine. Another Program
    I used was Photoshop CS3. On my blog, I have posted a
    step by step piece to show you how to colour block, which
    was a technique Ilearnt from a tutorial on YOUTUBE.
    Again, I hadn't used this type of editing software before but
    after a practice go on a different image I felt compelled to
    use it to make my work more interesting. I have learnt
    many things about the ADOBE software and I tried to
    show every aspect of my learning in my work.
Q7: Looking back at your preliminary task, what do you
 feel you have learnt in the progression from it to the
                     full product...
Q7: Looking back at your preliminary task, what do you
 feel you have learnt in the progression from it to the
                     full product...
                              •   Here is my preliminary task, as
                                  you can see, i have developed my
                                  MAC skills a lot from the
                                  beginning of the course. I feel I
                                  have learnt a range f helpful
                                  computer skills that might help
                                  me in year 2 of A-LEVEL media.
                                  Using IN-DEIGN, PHOTOSHOP
                                  and ILLUSTRATOR just to name
                                  a few. As previously stated, I have
                                  learnt a range of transferable
                                  skills that could come in useful
                                  for subjects like Photography.
Q7: Looking back at your preliminary task, what do you
    feel you have learnt in the progression from it to the
                        full product...
                                   •   Here is my preliminary task, as
                                       you can see, i have developed my
                                       MAC skills a lot from the
                                       beginning of the course. I feel I
                                       have learnt a range f helpful
                                       computer skills that might help
                                       me in year 2 of A-LEVEL media.
                                       Using IN-DEIGN, PHOTOSHOP
                                       and ILLUSTRATOR just to name
                                       a few. As previously stated, I have
                                       learnt a range of transferable
                                       skills that could come in useful
                                       for subjects like Photography.

Overall, I believe that i have created a well presented piece
of work with a fluent theme throughout. I have enjoyed
this part of the course and have learnt a lot in the duration
of creating my final media products...
Q7: Looking back at your preliminary task, what do you
    feel you have learnt in the progression from it to the
                        full product...
                                   •   Here is my preliminary task, as
                                       you can see, i have developed my
                                       MAC skills a lot from the
                                       beginning of the course. I feel I
                                       have learnt a range f helpful
                                       computer skills that might help
                                       me in year 2 of A-LEVEL media.
                                       Using IN-DEIGN, PHOTOSHOP
                                       and ILLUSTRATOR just to name
                                       a few. As previously stated, I have
                                       learnt a range of transferable
                                       skills that could come in useful
                                       for subjects like Photography.

Overall, I believe that i have created a well presented piece
of work with a fluent theme throughout. I have enjoyed
this part of the course and have learnt a lot in the duration
of creating my final media products...

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Media evaluation

  • 1.
  • 3. Media Evaluation Molly Lancaster
  • 4.
  • 5. Q1: In what ways does your product use develop or challenge forms and conventions of real media products...
  • 6. Q1: In what ways does your product use develop or challenge forms and conventions of real media products... • I wanted my music magazine to stick to the usual conventions of a typical music magazine, but a more stripped down version. I researched and looked at a variety of different magazines, NME, KERRANG and Q, and I really liked the layout and how it stuck to one particular colour scheme. So I used this idea in my own work. By using a few main cover-lines, it meant that the readers of the magazine wouldn’t be over-loaded with information and they wold have to by the magazine in order to see what else was on offer. Another feature that I wanted to use in my magazine was the banner concept. Some music magazines have banners along the top and bottom, but I chose to only use one at the bottom, as it adds extra information and it doesn’t give away too much to the audience. Overall, I kept quite religiously to the typical conventions of a pop/rock magazine. The features, colour scheme and main image are all typical of a music magazine and this as the feel i was trying to achieve.
  • 7.
  • 8. Magazine Conventions Question 1
  • 9. Magazine Conventions Question 1
  • 10. Magazine Conventions Question 1
  • 11. Magazine Conventions Question 1
  • 12. Magazine Conventions Question 1
  • 13. Magazine Conventions Question 1 Masthead
  • 14. Magazine Conventions Question 1 Masthead
  • 15. Magazine Conventions Question 1 Masthead
  • 16. Magazine Conventions Question 1 Masthead
  • 17. Magazine Conventions Question 1 Masthead
  • 18. Magazine Conventions Question 1 Masthead
  • 19. Magazine Conventions Question 1 Masthead
  • 20. Magazine Conventions Question 1 Masthead
  • 21. Magazine Conventions Question 1 Masthead
  • 22. Magazine Conventions Question 1 Masthead
  • 23. Magazine Conventions Question 1 Masthead
  • 24. Magazine Conventions Question 1 Masthead
  • 25. Magazine Conventions Question 1 Masthead Cover-lines
  • 26. Magazine Conventions Question 1 Masthead Cover-lines Banner
  • 27. Magazine Conventions Question 1 Masthead Barcode Cover-lines Banner
  • 28. Magazine Conventions Question 1 Masthead Barcode Plug Cover-lines Banner
  • 29. Magazine Conventions Question 1 Masthead Barcode Plug Cover-lines Banner Here are some conventions I used in my own work...
  • 30.
  • 31. Q2: How does your media product represent particular social groups...
  • 32. Q2: How does your media product represent particular social groups... • I wanted to reach out to the teenage social group as they typically read music magazines and are interested in music. For a start on my double page spread, Iused a female teenager who is easily relatable to my target audience. She is posed relaxed and is looking straight at the audience. After conducting some initial research, i saw that most teenagers listened to pop/ rock music, so i wanted to show this in my model and the text. With her choice of clothing, she seems very hip and relatable and this is something I did deliberately. Another way I represented my target audience was by choosing artists that my audience would listen to. To find this out, i made a questionnaire for my class mates to take part in. This helped me in my final decision making.
  • 33.
  • 34. Q3: What kind of media institution might distribute your product and why
  • 35. Q3: What kind of media institution might distribute your product and why • I think it would be appropriate for the distribution team at IPC media to distribute my magazine. This is because they already distribute a number of popular magazines that include NME, NOW, Pick Me Up and LOOK which are all magazines that i would expect my target audience to read. Being popular titles, i think my magazine would benefit being distributed by them, it would mean better sales and advertisement around the UK which would boost profit and income.
  • 36.
  • 37. Q4: Who would be the audience for your media product
  • 38. Q4: Who would be the audience for your media product • On the next slide, I have created cartoon representations of what my target audience would look like, are interested in doing and what other types of media products they consume...
  • 39.
  • 40. Audience Representations Question 4...
  • 41. Audience Representations Question 4...
  • 42. Audience Representations Question 4...
  • 43. Audience Representations Question 4... Female...
  • 44. Audience Representations Question 4... Female... Male...
  • 45. Audience Representations Question 4... Female... Male... Interest in Fashion
  • 46. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music
  • 47. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys socializing
  • 48. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys socializing Watches popular music channels
  • 49. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys socializing Watches popular music channels Reads magazines almost every week
  • 50. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys socializing Watches popular music channels Reads magazines almost every week Attends college
  • 51. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys socializing Watches popular music channels Reads magazines almost every week Attends college Watches reality TV
  • 52. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys sport Enjoys socializing Watches popular music channels Reads magazines almost every week Attends college Watches reality TV
  • 53. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys sport Large social group Enjoys socializing Watches popular music channels Reads magazines almost every week Attends college Watches reality TV
  • 54. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys sport Large social group Enjoys socializing Watches popular music channels Reads a few music Reads magazines almost magazines every week Attends college Watches reality TV
  • 55. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys sport Large social group Enjoys socializing Watches popular music channels Reads a few music Plays computer Reads magazines almost magazines games every week Attends college Watches reality TV
  • 56. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys sport Large social group Enjoys socializing Watches popular music channels Reads a few music Plays computer Reads magazines almost magazines games every week Attends college Attends college Watches reality TV
  • 57. Audience Representations Question 4... Female... Male... Interest in Fashion Likes Pop Music Enjoys sport Large social group Enjoys socializing Watches popular music channels Reads a few music Plays computer Reads magazines almost magazines games every week Attends college Attends college Might be part of a Watches reality TV band
  • 58.
  • 59. Q5: How did you attract/ address your audience...
  • 60. Q5: How did you attract/ address your audience... • Like previously stated, I used teenage role models to feature in my magazine, like Jessie J and Olly Murs, who are also musicians whom my target audience would be interested in reading about. Also, the images on both my contents page and Double page spread, include images with a direct mode of address, with the model looking directly at the consumer which might make the audience relate to the model used.
  • 61. Q5: How did you attract/ address your audience... • Like previously stated, I used teenage role models to feature in my magazine, like Jessie J and Olly Murs, who are also musicians whom my target audience would be interested in reading about. Also, the images on both my contents page and Double page spread, include images with a direct mode of address, with the model looking directly at the consumer which might make the audience relate to the model used.
  • 62. Q5: How did you attract/ address your audience... • Like previously stated, I used teenage role models to feature in my magazine, like Jessie J and Olly Murs, who are also musicians whom my target audience would be interested in reading about. Also, the images on both my contents page and Double page spread, include images with a direct mode of address, with the model looking directly at the consumer which might make the audience relate to the model used.
  • 63. Q5: How did you attract/ address your audience... • Like previously stated, I used teenage role models to feature in my magazine, like Jessie J and Olly Murs, who are also musicians whom my target audience would be interested in reading about. Also, the images on both my contents page and Double page spread, include images with a direct mode of address, with the model looking directly at the consumer which might make the audience relate to the model used.
  • 64. Q5: How did you attract/ address your audience... • Like previously stated, I used teenage role models to feature in my magazine, like Jessie J and Olly Murs, who are also musicians whom my target audience would be interested in reading about. Also, the images on both my contents page and Double page spread, include images with a direct mode of address, with the model looking directly at the consumer which might make the audience relate to the model used.
  • 65. Q5: How did you attract/ address your audience... • Like previously stated, I used teenage role models to feature in my magazine, like Jessie J and Olly Murs, who are also musicians whom my target audience would be interested in reading about. Also, the images on both my contents page and Double page spread, include images with a direct mode of address, with the model looking directly at the consumer which might make the audience relate to the model used.
  • 66. Q5: How did you attract/ address your audience... • Like previously stated, I used teenage role models to feature in my magazine, like Jessie J and Olly Murs, who are also musicians whom my target audience would be interested in reading about. Also, the images on both my contents page and Double page spread, include images with a direct mode of address, with the model looking directly at the consumer which might make the audience relate to the model used.
  • 67.
  • 68. Q6: What have you learnt about technologies of constructing this product...
  • 69. Q6: What have you learnt about technologies of constructing this product... • During the course of creating my media products, I was introduced to a range of new software on the MAC’s that I hadn't used before. Using IN-DESIGN was the first piece I used that i hadn’t come across before. After a few ‘test runs’ I was soon using the program confidently enough to create a well presented media magazine. Another Program I used was Photoshop CS3. On my blog, I have posted a step by step piece to show you how to colour block, which was a technique Ilearnt from a tutorial on YOUTUBE. Again, I hadn't used this type of editing software before but after a practice go on a different image I felt compelled to use it to make my work more interesting. I have learnt many things about the ADOBE software and I tried to show every aspect of my learning in my work.
  • 70.
  • 71. Q7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product...
  • 72. Q7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product... • Here is my preliminary task, as you can see, i have developed my MAC skills a lot from the beginning of the course. I feel I have learnt a range f helpful computer skills that might help me in year 2 of A-LEVEL media. Using IN-DEIGN, PHOTOSHOP and ILLUSTRATOR just to name a few. As previously stated, I have learnt a range of transferable skills that could come in useful for subjects like Photography.
  • 73. Q7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product... • Here is my preliminary task, as you can see, i have developed my MAC skills a lot from the beginning of the course. I feel I have learnt a range f helpful computer skills that might help me in year 2 of A-LEVEL media. Using IN-DEIGN, PHOTOSHOP and ILLUSTRATOR just to name a few. As previously stated, I have learnt a range of transferable skills that could come in useful for subjects like Photography. Overall, I believe that i have created a well presented piece of work with a fluent theme throughout. I have enjoyed this part of the course and have learnt a lot in the duration of creating my final media products...
  • 74. Q7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product... • Here is my preliminary task, as you can see, i have developed my MAC skills a lot from the beginning of the course. I feel I have learnt a range f helpful computer skills that might help me in year 2 of A-LEVEL media. Using IN-DEIGN, PHOTOSHOP and ILLUSTRATOR just to name a few. As previously stated, I have learnt a range of transferable skills that could come in useful for subjects like Photography. Overall, I believe that i have created a well presented piece of work with a fluent theme throughout. I have enjoyed this part of the course and have learnt a lot in the duration of creating my final media products...

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