1. Research into magazine institutions.
Write a brief biography for each of the main companies listed below:
1) Bauer.
Bauer Media is a multi-platform UK-based media Group consisting of many companies
collected around two main divisions – Magazines and Radio - widely recognised and
rewarded as being industry trendsetters.
Their magazine heritage stretches back to 1953 with the launch of Angling Times and the
acquisition in 1956 of Motor Cycle News, both still iconic brands within their portfolio.
The seeds of the company’s radio business were planted in 1990 with the achievement of
London dance station Kiss FM (now called Kiss 100), followed by the acquisition of
Liverpool's Radio City and later by TWC and the Metro Group. Then there came the
acquisition of Melody FM which was transformed into the market-leading Magic 105.4.
The company bought a small magazine called For Him Magazine which is now the core of the
best-selling international multi-platform brand FHM.
Today, Bauer Media spans over 80 influential brand names covering a diverse range of
interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and
Yours. For a full list our powerful brands, click here.
2) IPC Media.
With more than 60 iconic media brands, IPC creates content for multiple platforms, across
print, online, mobile, tablets and events.
IPC Media are the UK's leading consumer magazine publisher.
Their award winning portfolio of websites reaches over 25 million users globally every
month.
IPC Media have three publishing divisions, which are IPC Connect, IPC
Inspire and IPC Southbank.
IPC Connect, our mass market women's division comprises famous
women's weeklies including Now, Chat and Woman; TV
entertainment brands including What's on TV, TVTimes and TV & Satellite Week and the
goodtoknow network.

2. Our men's portfolio, IPC Inspire, has a wealth of leisure brands including Country Life, Horse
& Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts,
Mousebreaker and NME.
IPC Southbank is our upmarket women's division and comprises luxury fashion brands
including Marie Claire and InStyle, lifestyle brands including woman&home and Essentials
and home interest brands including Ideal Home, Livingetc and housetohome.
3) EMAP
EMAP owns industry-leading brands that sit at the heart of business powerful B2B
communities like Retail, Health, Construction, Architecture, and Fashion.
Their purpose is to connect professional communities and inspire them to know, to grow,
progress and win. Brands such as HSJ and Retail Week create deep relationships and
unparalleled reach, to increase value for theircustomers.
Some examples of in their sector expertise are Retail – Retail week, drapers, retail jeweller.
Health – LGC, MRW, Nursing times. Construction – Construction news, NCE, lighting. Etc.
4) Future PLC
Future PLC is an international media group, listed on the London Stock Exchange.
It was founded in 1985 with one magazine, today we have operations in the UK, US and
Australia creating over 200 specialist publications, apps, websites and events.

3. They hold market-leading positions in our core sectors: Technology, Entertainment & Video
Games, Sport & Auto, Music and Creative.
Their most successful products include TechRadar (the UK’s number one consumer
technology website), T3, Total Film, BikeRadar, MusicRadar, Classic Rock, GamesRadar,
Digital Camera and Mollie Makes.
My magazine.
1) Who would own my magazine?
IPC Media.
2) Would they be one of the main players or would they be a smaller company such as
Monkey/Future?
3) Why?