Mobile Edge 2010 Corporate Presentation

Stylish Laptop Cases and Accessories for Men and Women

Corporate Presentation
2010

www.mobileedge.com ME409

Corporate Presentation 2010

About us

About Us
Our Mission

The Market
Mobile Edge is dedicated to creating truly cutting-edge carrying
cases that will complement the consumer’s mobile lifestyle and
positively reflect their personal sense of style. Offering everything

Press
from Backpacks to Women’s Totes, we are constantly pushing the
envelope of stylish laptop cases that are practical, durable and

Men’s
fashionable. Our goal is to continue to create unique cases for all
lifestyles and uses. From the classroom to the boardroom, from a

Women’s
day in the office to a night on the town, Mobile Edge will have a
case to fit your style.

Collections
Features
Who We Are
• Mobile Edge was created by a group of senior computer industry

Accessories
professionals for the sole purpose of producing superior
computer-related carrying cases and accessories
• Backed by a world class factory that specializes in design and

Sumo
cut-and-sew production
• We strive to provide a better case, at a better value, with better

Conclusion
margins
• We are the pioneer and industry leader in Women’s cases,
offering unique and stylish options to the standard black case.
• Partnerships with the Susan G. Komen for the Cure and the
Boomer Esiason Foundation create the opportunity to offer
themed cases, while helping raise money for their causes.



About us

About Us
Business Strengths

The Market
• Over 75 years of combined industry experience
• Extensive knowledge of Retail, Commercial, Corporate,
Distribution and OEM Channels

Press
• Mobile Edge is currently the second (#2) most requested brand in
the carrying case category according to PriceGrabber.com

Men’s
• Strong merchandising, packaging, marketing and promotional
expertise

Women’s
• Efficient and nimble for fast response and turnaround
• State of the art design capabilities

Collections
• Technical innovation
• Expertise in design of women’s cases

Features
• Guaranteed production quality and lead times
• Lifetime Warranty - the strongest in the industry

Accessories
Sumo
Ladies Cases

Conclusion
Men’s Cases



the MArket

About Us
Trends & Statistics

The Market
• Last year, consumers bought 89 cents’ worth of accessories for every $1 spend on PCs
- Bob O’Donnell, IDC July 2009

• Notebooks represented three out of four computers shipped to the U.S. consumer market during the second
quarter of 2009. The preliminary figures from IDC’s PC Tracker indicate that the consumer appetite for
mobile computers remains unchallenged despite the economic malaise affecting general demand in the

Press
U.S. market. - IDC Report July 2009

• What is even more indicative of unabated consumer attraction to mobile computing is that the consumer
notebook growth is estimated at a solid 63% year on year.
- IDC Report July 2009

Men’s
• Next year, global Netbook shipment growth will decelerate to a less-astounding, but still impressive, 39.6%
from this year, iSuppli said. That slowdown will continue at least until 2013, when the growth rate is
expected to be 13.1%. - iSuppli April 2009

Partnerships Women’s
• Within the worldwide PC market, notebook shipments are expected to increase more than 26% in 2008,
according to IDC. This double-digit growth will likely continue through 2012, although IDC does see some
slowdown at the end of the four-year period. - IDC - March 2008

• Portable adoption remains the primary driver in all regions, nearly matching record quarterly growth in Q3
2007, and record annual growth in 2005. Increases of more than 50% in Asia Pacific (excluding Japan)
and Rest of World helped boost these regions to more than 36% of Portable volume, while the USA and
Western Europe saw growth above 20% and continue to account for more than 50% of Portable volume.
- IDC Worldwide Quarterly PC Tracker, March 2008

Features
• Hot back-to-school demand boosted overall shipments. Portable PCs enjoyed a 33.5 increase from a year
ago, but desktops continued their descent reflecting the consumer drive to mobile computers.”
- IDC Worldwide Trackers 2009

Accessories
• Overall, however, the growth differential between desktops and laptops has never been larger. IDC reported
that in the third quarter, laptop sales growth was more than 33 percentage points over desktop growth. That
differential has not been more than 30% since 1996. - IDC - December 2007

• PC shipments are expected to show gains of 10.3 percent in 2010. The total number of shipments is likely
to hit 291.4 million units this year and 321.4 million in 2010, up from 287.6 million in 2008.”

Sumo
- IDC Worldwide Trackers

Netbook/UltraPortable Growth

Conclusion
• Worldwide mini-notebooks or Netbook shipments are on pace to reach 5.2 million units this year
and 8 million units next year, Gartner said. Manufacturers could ship as many as 50 million of the
devices in 2012. - Gartner Research - September 2008

• In all, chipmaker Intel says, 10 manufacturers will bring 20 models to market by year’s end.
It expects netbook sales to top 50 million a year by 2011.
- Intel - July 2008

• Notebook sales jumped 51.6% year over year
Notebook sales were up 49% in 2005 compared to 2004

• “Consumers spend an additional $314 for each notebook”*
Top items: Input devices • Carrying cases • Extended warranties
- Steve Baker, Vice President NPD Group



the MArket

About Us
The Market
The “Female Factor”
Today’s woman is already empowered. She brings home the lion’s share of the bacon
in 55% of US households. For one thing, she is the sole breadwinner in the 27% of
US households headed by single women. In dual-income households, 30% of working

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wives out-earn their husbands. And even in households where she earns less than he
does, her spending power is greater because, as Chief Purchasing Officer for the fam-
ily, she spends not only her own paycheck but most of his as well!

Men’s
- The TrendSight Group - August 2007

• “Women accounted for $55 billion of the $96 billion spent on electronic gear (in 2003).”
- Wall Street Journal

• “Women now outnumber men for Internet usage, now totaling 55 million to 49
million men.”
-Nielsen Net Ratings

• “Women bought 51% of all home computers last year.”
-Mediamark Research, Inc.

Features
• “Quality, functionality and the product’s ability to a reflect a woman’s personal style are her
top purchasing criteria.”

Accessories
• “From 1997 to 2004 the number of women-owned businesses grew twice as fast as all
business in the USA.”

• “One in 18 adult women in the USA are small business owners.”

Sumo
• “Women in business generate $2.5 trillion in annual sales and employ 20 million people.”

Conclusion



Press

About Us
What Customers Have to Say...

The Market
- “I can’t count how many times I received compliments on my bag’s appearance - from men and
women! I’ve been using it daily for 7 months straight now and it still looks almost like new. I’m
really happy with this purchase and would recommend this bag!”

“This backpack/computer case is everything that I need- organization, easy to carry and stylish.

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-
I’m always stopped and asked about it!”

Rated * * * * *

Men’s
- “This is the most comfortable backpack I have ever worn. Everything and more fits in it very well.
It has a lot of space for extra items, school books, equipment, etc. But the best feature is that it
fits like a glove and wears on your back very well. I was literally blown over!”

- “The comments and ooooh’s and aaaaah’s were coming from all directions from girls my daughter did
not even know – I heard, “LOOK AT THAT GIRL’S COMPUTER CASE!!!”, more than once.”

- “This bag is great! I travel frequently and needed a case for my computer, but wanted something
stylish. It has plenty of room for my laptop, files, cords, wallet, plus any additional items I may
need to carry along. Plus, it’s lightweight and durable.”

What Editors Have to Say...

Features
Accessories
“We’re always looking for the Next Big Thing in “Most laptop bags will still have to be opened
backpacks, and this Mobile Edge SecurePack has an [for TSA screeners], but the Mobile Edge Scan-
innovative design that may keep those sneaks with Fast bags flip back to offer an unobstructed view
sticky fingers from stealing your valuable stuff.” of the laptop inside.”

Sumo
Conclusion
“Mobile Edge has designed the Milano for
female executives who want something a little “Mobile Edge prides itself on creating computer
more stylish than the standard nylon laptop cases that reflect personal style.”
bag. And stylish it is...”

“A laptop bag is a pretty low-tech part of your “The Mobile Edge ScanFast lineup features that oh-so-
gadget essentials but Mobile Edge takes it up a coveted TSA stamp of approval, meaning that you won’t
notch. We’re talking about the Premium have to remove your precious lappie from these cases
when passing through airport security here in the U.S.”
Briefcase from Mobile Edge.”



Advertising

About Us
The Market
National Advertising
Reaching Millions of Buyers and Retailers each month.

Press
5,500,000 Readership 340,000 Readership

Men’s
248,000 Readership 155,000 Readership

think pink

120,000 Readership 21,000 Readership

Features
Accessories
Sumo
Conclusion

Black & White Monaco - MEWCM6
The perfect blend of fashion and function.
The new Monaco notebook bag from Mobile Edge is the perfect blend of contemporary styling and real-world functionality.
Black & Pink Monaco - MEWCMX
The elegant quilted MicroFiber exterior and rich poly-suede interior give the Monaco the look and feel of a designer handbag. This designer styling is
combined with a functional interior layout that features individual sections for files, accessories, cables, magazines plus a separate padded computer
compartment to securely cradle your notebook.
The Monaco also features our exclusive Wireless Security Shield™ pocket that will insulate your cell phone or PDA from malicious hackers, viruses and spam.
A coordinated detachable exterior cell phone pouch provides quick access to your phone. Finally, you’ll find a handy removable matching wallet, just the right size for your personal items.
Laptop Backpacks / Briefcases /
Messenger Bags / Totes

Dedicated Computer Buttery-soft Poly-Suede Matching Detachable Matching Removable
www.mobileedge.com
©2006 Mobile Edge, Inc. All trademarks and registered trademarks
Compartment Interior with Multiple Pockets Cell Phone Pocket Cosmetics Wallet are the property of their respective owners. All rights reserved.

As seen in... As seen in...
think pink



Advertising

About Us
National Advertising to Women

The Market
As the pioneer and industry leader in the category of Women’s Computer Cases, Mobile Edge has been
aggressively advertising our products designed specifically for women in the following national maga-
zines with tremendous success. Mobile Edge is the only brand advertising to this customer base!

Press
Men’s
Vogue Pink Magazine Cosmopolitan

Features
Accessories
Sumo
Conclusion
Glamour Self Magazine Lucky Magazine

First Glimpse


WoMen’s notebook CAses

About Us
The Concept

The Market
The premise was simple enough:
Combine stylish fashion with cutting-edge technology...

• Designed by women, for women

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• Fashionable yet durable fabrics
• Removable computer section for dual functionality

Men’s
• Dedicated cell phone pocket
• Detachable accessory/cosmetic pouch

• Category leader - Over 75 SKU’s
• SRP range $19.99 - $279.99
• Best Sellers are $59-$129
• Largest offering of Women’s cases for 8.9” to 17.3” screen sizes

Features
Accessories
Sumo
Conclusion




About Us
The Market
The Products

Press
Men’s
The Monaco The Milano The London The Geneva
$99.99 $99.99 & $119.99 $119.99 $99.99 & $119.99

Features
Accessories
The Paris Backpack The ScanFast Element The ECO Casual Tote Express Backpacks

Sumo
$99.99 $99.99 $69.99 $59.99

Conclusion

Faux-Croc Portfolios Signature Tote The Madison Chocolate Suede Tote
$49.99 & $59.99 $99.99 $199.99 $169.99



Men’s notebook CAses

About Us
The Market
The Products

Press
Men’s
Select Briefcase 17” Premium Briefcase Ultra TechStyle 2.0 Faux-Croc Portfolio
$69.99 $99.99 $79.99 $49.99

Features
Accessories
Sumo
Premium Messenger Mini Messenger Notebook Messenger Select Messenger
$69.99 $49.99 $59.99 $49.99

Conclusion

Deluxe Leather Briefcase Premium V-Load Leather Select V-Load ScanFast Briefcase
$159.99 $69.99 $109.99 $99.99



Men’s notebook CAses

About Us
Backpacks

The Market
Press
Men’s
ScanFast Backpack Premium Backpack Select Backpack SecurePack
$99.99 $89.99 $69.99 $79.99

Features
Accessories
The Edge Backpack Express Backpack Premium TrackPack Express TrackPack
$59.99 $59.99 $99.99 $69.99

Sumo
Conclusion




About Us
susAn g. koMen for the Cure Partnership

The Market
The Caring Case Collection™ was designed as our way of “giving back” to
those in need. We donate 10% from the sale of each exclusive pink-themed
cases to Susan G. Komen for the Cure. The mission of Susan G. Komen for
the Cure is to eradicate breast cancer as a life-threatening disease. For more

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information, please contact the Foundation at 5005 LBJ Freeway,
Suite 250, Dallas, Texas 75244 or visit www.komen.org.

• Exclusive partnership with Susan G. Komen for the Cure

Men’s
• 5 Limited Edition SKUs
• Proceeds benefit Susan G. Komen for the Cure

• Promoted through the Susan G. Komen and Mobile Edge websites
• SRP $129-$199

Features
Accessories
Sumo
Conclusion
Komen Paris Backpack The Komen Milano The Komen Geneva
$129.99 $129.99 $129.99

The Komen Ultra Tote Komen Faux-Suede Tote Komen ECO Tote
$129.99 $129.99 $129.99



booMer esiAson foundAtion Partnership

About Us
The Market
The Boomer Esiason Foundation is committed to finding a
cure for Cystic Fibrosis, and Mobile Edge is committed to
supporting their tireless efforts. Constructed with the finest

Press
heavy-duty materials and backed by a Lifetime Warranty,
these feature-rich backpacks are designed to safely carry
your notebook computer as well as your personal gear.

Men’s
Mobile Edge will donate 10% of the retail sales of these
cases to the Esiason Foundation.

• Exclusive partnership with BEF in the fight
against cystic fibrosis

• Limited Edition SKUs

• Proceeds benefit Boomer Esiason Foundation

Features
• Promoted through the BEF and Mobile Edge
websites, other marketing initiatives

Accessories
Sumo
Conclusion

BEF Premium Backpack BEF Signature Tote The G Pak
$99.99 $129.99 $69.99



feAtures

About Us
Exterior Features

The Market
Press
Men’s
Bungee Shoulder Strap Gel-eGrip Handle
Cushions your Case, Reducing For Superior Comfort,
Stress on Your Shoulders Reducing Stress on Your Hand

Features
Accessories
Integrated Phone Pockets Built-in Media Pocket

Sumo
Built-in Cell Phone Pockets for Media Pocket with SoundPort
Easy Access and Organization Headphone Pass-through

Conclusion

Premier Fabrics Exclusive Security Features
High-quality Materials, Up to Superior Designs to Prevent
3360 Denier Nylon Theft and Keep Your Gear Safe



feAtures

About Us
Interior Features

The Market
Press
Men’s
SafetyCell™ Computer Protection Exclusive Wireless Security Shield™
Exclusive SafetyCell Computer Protection Protects Bluetooth-enabled Cell Phones
System Protects your Notebook and PDAs from Hackers

Features
Accessories
Computer Compartment Built-in Cell Phone Pocket

Sumo
Dedicated Compartments Keep Built-in Pockets to Keep your
your Notebook Safe and Separate Phone Safe and Accessible

Conclusion

Integrated Ticket Pockets Detachable Wristlet
Keep your Tickets and Travel Matching Wristlets for Small
Documents Easily Accessible Accessories or Cosmetics



feAtures

About Us
Wireless Security Shield™

The Market
The Mobile Edge Wireless Security Shield™ has been engineered to thwart electronic
threats targeting wireless products including Bluetooth-enabled cell phones and PDAs.
By placing their cell phone or PDA in the Wireless Security Shield™ accessory pocket,
users can insulate their device from Bluejacking, Bluesnarfing, wireless spam and even
viruses that can spread among Bluetooth-enabled computers.

Press
• “As users store more personal information on Bluetooth devices, the
need to address security and privacy threats becomes more pressing.”
- PC Magazine, October 18, 2005

Men’s
• “We are not aware of any workarounds for the SNARF or BLUEBUG
attacks at this time, other than to switch off Bluetooth.”
- thebunker.net, May 30, 2006

The Threats
The SNARF attack
Connect to cell phones without alerting the owner.
Hacker gains access to entire phonebook (and any images or other data associated with the entries), calendar, IMEI
(International Mobile Equipment Identity), which uniquely identifies the phone to the mobile network, and is used in
illegal phone ‘cloning’) and more

The BACKDOOR attack
Establish trust relationship through “pairing”, but ensure it no longer appears to victim.

Features
Attacker is free to continue to use any resource so data be retrieved from the phone without the owner’s knowledge
or consent

The BLUEBUG attack

Accessories
Hacker gains full access to AT command set, enabling use of phone to initiate calls to premium rate numbers, send
SMS messages, read SMS messages, connect to Internet, and monitor conversations in the vicinity of the phone

BLUEJACKING
Hacker “pairs“ with Bluetooth phone to pass message during initial “handshake” phase, creating potential security
problems

Sumo
The Solution - The Wireless Security Shield™
How it works:

Conclusion
• Engineered to eliminate electronic threats targeting Bluetooth-enabled cell phones & PDAs

• By placing their cell phone or PDA within the Wireless Security Shield™ pocket, Mobile Edge
customers insulate their device from Bluejacking, Bluesnarfing, spam and viruses that can
spread among Bluetooth-enabled devices

• Technology first developed by NASA to help block out electromagnetic waves and
radio frequencies

• Pocket is zinc-impregnated, with conductive fibers woven into the material that effectively
reduce up to 99% of radio frequencies and electromagnetic waves, keeping devices safe
and secure.



feAtures

About Us
Exclusive Features

The Market
The new ScanFast™ Collection - “Checkpoint Friendly” laptop cases

Press
designed to speed travelers with laptops through airport security luggage
check points quickly. Now, airport screeners can X-Ray a traveler’s laptop
while still inside their bag. The new cases from Mobile Edge have been

Men’s
tested and exceed new Transportation Security Administration (TSA)
guidelines for carry-on luggage.

Features
Accessories
The ecollection line of environmentally-friendly laptop cases have a modern, contemporary

Sumo
styling that incorporates all the features you need when you’re on the move. A dedicated
padded computer compartment keeps your laptop protected, while separate sections for
files, folders, magazines and accessories will keep your gear organized and at your

Conclusion
fingertips. Made of all-natural cotton canvas, these cases pack a lot of style, function
and features into a minimal carbon footprint!
Protect your laptop and the environment with the Mobile Edge ecollection!



ACCessories

About Us
Stay Productive

The Market
Press
Men’s
Features Partnerships Women’s
MicroClear MicroClear
Cleaning Tabs Portable Hard Drive Cases 3-Pack
Self-adhering MicroFiber These Clamshell EVA cases are A 3-Pack of our MicroClear tabs,
cleaning tabs for your your one-stop solution for including a larger tab for laptop
portable electonics on-the-go storage and DVD player screens
$1.99 $19.99 $7.99

Accessories
Express Express Wireless
Presentation Remote PC Media Remote Presenter Plus

Sumo
RF Remote runs your RF PC Remote plays your Combines the functionality of the
PowerPoint Presentations music, movies and other media Wireless Presenter and Media
from over 60 feet away! from over 60 feet away! Remote into one powerful unit!
$79.99 $99.99
$59.99

Conclusion

SecuriCable Combination
or Key Lock WiFi Signal Locator
Unique design bolts to your WiFi Signal Locator indicates
VGA port, securing in a method direction and strength of
far superior to other locks WiFi Signals
$29.99 $29.99



ACCessories

About Us
Stay Productive

The Market
Press
Men’s
ME-90 Comfort-fit Slim-Line Bluetooth
Bluetooth Headset Bluetooth Headset Speaker Phone
Ultra-slim headeset with Unique design is feather-light Elegant unit for hand-free talking
protective cap and auto and ultra-comfortable! in the car, at home or at work!
shut-off power save! $79.99 $99.99
$59.99

Accessories
Ultra-Portable Wireless USB 2.0 Media Card

Sumo
Optical Mouse USB 2.0 Card Reader Reader and 3-Port Hub
Wireless adapter stores Ultra-compact card reader Add 3 USB ports and read all
inside the mouse for ultra reads all popular media card major memory card formats
portability. formats! with this all-in one unit
$39.99 $29.99 $49.99

Conclusion

QuickHub
4-Port USB 2.0 Hub 4 Port USB 2.0 Hub 7 Port USB 2.0 Hub
Add 4 USB 2.0 ports to your Add 4 USB 2.0 ports to your Add 7 USB 2.0 ports to your
computer at home or on the go! computer at home or on the go! computer at home or on the go!
$29.99
$24.99 $29.99



ACCessories

About Us
SecuriCable™

The Market
With the sales of Notebook

Press
Computers constantly on the rise,
the need for security becomes
greater every day.

Men’s
The Mobile Edge SecuriCables,
which bolt directly to your VGA
or Serial port, rather than through

a small single plastic slot, are the
most secure locks available.

The Risks

Accessories
• “Notebook theft is now the second most prevalent crime in the United
States after identity theft; someone steals a notebook every 53
seconds. These thefts cost companies $6.6 million each on average,

Sumo
just over $30,000 per loss.”
- PC Today, October 2006

Conclusion
• 10% of laptops will be stolen within the first 12 months of purchase
• 90% are never recovered
• 49% of companies have had laptops stolen with the last 12 months
• 57% of corporate crimes are linked to stolen laptops
• 80% of computer crime consists of “inside jobs” by disgruntled employees
• 73% of companies had no specific security policies for their laptops in 2003

Sources: Computer Security Institute; Absolute Software; FBI, 2006



ACCessories

About Us
I.D. Sentry Wallets

The Market
Designed to stop ID Theft and protect your personal data by shielding
your RFID credit cards from hackers and ID thieves

These days, Identity Theft is everywhere. And with new technologies
come new ways to steal your data. Many new Credit Cards feature

Press
RFID chips, which can be read from a distance, with no need to
“swipe” through a reader. This leaves the carrier vulnerable to ID
thieves with RFID scanners, that can steal your information just by
being in close proximity. The proprietary Conductive Aluminum lining

Men’s
of the I.D. Sentry blocks unwanted scans, keeping your cards safe until
you’re ready to use them!

Accessories
Sumo
Conclusion
i.d. sentry i.d. sentry
WAllet PAssPort WAllet
• Stop ID Theft! • Stop ID Theft!
• Self-adhering pocket keeps your cards • Compartments for your Passport, 5
both secure from hackers and safe slots for ID/Credit cards and a large
from falling out of your wallet pocket for cash
• Slim design • Slim design fits easily inside jacket
pockets or carry-on luggage
• Luxurious, durable Nappa leather
complements any sense of style • Luxurious, durable Nappa leather
complements any sense of style
• Second, non-shielded pocket for your
standard cards and business cards



About Us
The Market
A new member of the Mobile Edge family is Sumo, known for its young

Press
fashionable laptop case line that is geared for Apple Laptops,
will complement the existing Mobile Edge Collection of carrying cases.
These products include a line of signature sleeves for notebook and netbook

Men’s
computers and a new line of products named the Sumo Lifestyle Collection.
The Lifestyle Collection will include non-computer related totes, duffels and

a unique range of collapsible storage cubes.

Features
Accessories
Sumo
Conclusion



ConClusion

About Us
The Market
Why Mobile Edge?
• Leader and innovator in the women’s category

• Unique product designs for your entire computer case product offerings

Press
• 100% Customer Satisfaction Guarantee

• Feature-rich product offering

Men’s
• Lifetime warranty

• Fast turnaround

• Management channel & industry expertise

• A reason for your women customers to buy another computer case

• All Mobile Edge cases are designed to protect Notebook systems,
reducing defective returns

Features
Why You Should Change

Accessories
• The average carrying case retail price is $35 to $40.
Mobile Edge products higher retails equals higher revenue and gross
margin dollars

Sumo
• 95% or more of competitors’ product offering is black, stale with limited

Conclusion
features and most focus on $29 to $69 retails
Mobile Edge products are vibrant, appealing and feature-packed

• Customers paying $2000 for notebooks are willing to pay more than $100
to protect their investment

• More revenue and gross margin dollars per unit sold



About Us
At Mobile Edge, we know your time is valuable, and

The Market
honestly appreciate the opportunity to present our
company and line of products. Please feel free to
contact us if you have any questions, or would like

Press
further information.

Men’s
Thank you again for your time and attention!

-The Mobile Edge Team

Features
Accessories
Sumo
Conclusion
1150 North Miller Street
Anaheim, California, 92806

p: 714.399.1400
f: 714.399.1401
info@mobileedge.com

www.mobileedge.com


Mobile Edge 2010 Corporate Presentation

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