3. APAC Internet
Population
50.8% of the total online population in
the Asia-Pacific region visited a social
networking site in 2010 - comScore
4.
5. The majority of the world‟s heavy
Internet users are in Asia, 41% of
the world‟s online population, that‟s
about 530 million users. (Source:
Comscore))
9. 47.56%
of Thailand
visitors on
Facebook
458%
of APAC
visitors on
Facebook
Source: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals
10. IN 2007, 15% OF B2B MARKETERS POLLED SAID THEY
WERE USING SOCIAL MEDIA. - OgilvyOne
11. TODAY, THAT NUMBER HAS QUADRUPLED. DIGITAL
AND WORD OF MOUTH AS THE MOST TRUSTWORTHY
SOURCE OF INFORMATION. - OgilvyOne
12. B2B decision makers
spend 1% of the time
buying.
They now spend the
other 99%
researching
& talking to
each other.
- OgilvyOne
15. Fact Social Media is going Mainstream.
~800,000,000 members
[500,000,000 active]
the fast growing segment are users over 30 years old
• 42% left a comment on web site or blog
• 43% posted a comment within a forum or message boar
• 29% uploaded a video online
• 50% uploaded a photo online
• 26% use a micro-blogging service like Twitter
• 65% watched a video
• 37% actively write blogs
17. Fact
41% of B2B Companies using Facebook
have acquired new customer from it
62% of B2C Companies using Facebook
have acquired new customer from it
18. Fact Companies that use Twitter average
2X more leads than those that don’t
Companies with 1000+ Twitter Follower
get 6X more traffic
39% of B2B Companies using Twitter
have acquired new customer from it
42% of Companies using Twitter for marketing
have acquired new customer from it
20. Fact
Social Media is a trusted source for many
purchase decisions and product opinions –
especially in B2B.
89% of US internet users search online
before they make a purchase, even when the
purchase is make at a local business
57% of companies have acquired a
customer through their blog
23. Fact
25% of search results for the World’s Top 20
largest brands are links to user-generated content
34% of bloggers post opinions about products &
brands
78% of consumers trust peer recommendations
25. Fact
Social media has became a critical component in building
positive relationships.
All of this is built into search results, increasing visibility and
promoting thought leadership to prospective customers.
35. 1.Clear Objective
Think about what you’re looking to achieve from
Social Media.
Is it measurable?
2.Research your Brand
SWOT analysis your brand from online
- What shows up in social search result ?
- What are people talk about your brand?
36. 3. Listen before talk
- What people say about your brand in Social Media?
- Take care your customer on online.
4. Influencers
- Who are the people who come up
the most?
- Are they widely read? Do they
generate conversation? Are they an expert in your industry?
37. 5. Make your online
identity
- Join LinkedIn, Facebook, Twitter, Youtube
- Search for questions on LinkedIn, Twitter Answers and listen to what
people are asking
6. Make your Content
- Publish thought leadership in multimedia as well as text
- Use Infographics to explain complex issues
- Seed images on Flickr, videos on YouTube, decks on Slideshare,
etc.
38. measurable?
~ 50% unsure of their ROI/Value/Impact on Social
Media.
Step 1.
Define KPI for each Social Media Examples:
- Follower
- Brand Image
- %Sales Growth
- %Reduction in support costs
- %Reduction in Advertising Media
39. Step 2.
Configure your analytics [Free]:
- Tracking Tools From Social Media
Step 3.
Use other Social Analytics Tools [Free or Paids]:
42. Content?
1. Paid: Digital advertising, banners, adwords, overlays
2. Owned: Created assets, custom content
3. Earned: Brand-related conversations and user-generated content
4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s
Promoted products and Facebook’s Sponsored Stories)
5. Shared: Open platforms or communities where customers co-create
and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s
MyStarbucksIdea.)
48. Crisis Management?
Need Only One Message to speak.
Understand your consumer
behavior
49. Recap!!
- Social Media is mainstream media,
effective and work as a part of marketing
plan.
- Put the right tools to the right man on the
right job. [if not, ask the expert]
- Research your brand, Listen and talk as
yourself. [Define Goal and Metrics for work]
- Prepare For the worst case