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Can social media marketing save the music industry?
- 1. Can Social Media Marketing save the Music Industry?
- 3. Social Media Artist Popularity Equation
- 4. RihannaQueen of Social Media Source: Link
- 5. Social Media Artist Popularity Equation
- 6. Be Sharable
- 9. Interact
- 10. Social Music Sites Understand your listeners
- 11. Listener Ritu Has switched from iPhone to Blackberry cause of BBM She has linked her Status update of Listening to Music on BBM to Google Talk to Facebook to … … She has liking for R&B She boasts of having discographies downloaded, which of course she asked her brother to download the music Has a playlist on Youtube, listens while working
- 12. Listener Rahul He carries 1 TB HDD where ever he travels He has two playlists that he constantly keeps hearing He has DJ “friends” who keep transferring music He has the music app which gives him the lyrics to each song for him to lipSync the song Listens to a playlist on last.fm on random mode, planning to subscribe the ad-free music channel
- 13. Being part of Playlists
- 14. Social Music Sites Where are they listening music? on YouTube? Playlist are increasingly becoming important
- 15. Seed Torrents
- 16. Download
- 17. Case study – SocialMusic Man Mihir
- 18. Case study – Own Platform Kylie Konnect
- 19. Are you Digital or not Yet? Source: Link
- 20. Everyone Survives Digital Age Source: The Long Tail, Chris Anderson, Pg 84
- 21. MokshJuneja Social Media Catalyst moksh.juneja@avignyata.com +91 93221 21170 Daksh Juneja Social Media Catalyst daksh.juneja@avignyata.com +91 93239 66123