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How social media is changing the world

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Charles Mok
Charles Mok

11.Oct.2012 Presentation to CRE & CSQS Roundtable 2012

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HOW SOCIAL MEDIA IS CHANGING OUR WORLD Charles Mok
What is Social Media?  The Platforms?  Much more than the  Facebook platforms…  Twitter  LinkedIn  The technologies  Google+  The behavior  YouTube  The lifestyle  Flickr  The relationships  Foursquare  Weibo
Rewriting the rules  Bottom up  Changing:  Digital natives rule  Media/broadcasting  Chaos over order?  Advertising  Marketing  Reaches everyone?  Product development  Customer service  Business  Politics  Education…
From sharing to crowd- everything  Beyond sharing  Is it better?  Crowdsourcing  It’s not about if it is everything: better or not (even if  Crowdsourcing was it is not better now) originally about  It will happen more outsourcing and more anyway  Knowledge – Wikipedia  Selling – Groupon  So it is about:  Investing awareness, and literacy
From mass to uniqueness  Globalization to  From custom-made tribalization products to custom-  Mass culture cannot made services dominate anymore  Remember we were worried about English dominating the web in the 90s?
Lies are spread quickly
But eventually truths are exposed
Just face it Boldy go where no man has gone before
But remember…  Social media must be part of the planning from the start, not an afterthought  A moving target, so bear with the detours  Persistence will pays off in ways you did not think of
If you build it, they will come
Thank you Charles Mok Legislative Councilor (Information Technology) charles@charlesmok.hk www.charlesmok.hk Facebook: Charles Mok B Twitter: @charlesmok

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How social media is changing the world

  • 1. HOW SOCIAL MEDIA IS CHANGING OUR WORLD Charles Mok
  • 2. What is Social Media?  The Platforms?  Much more than the  Facebook platforms…  Twitter  LinkedIn  The technologies  Google+  The behavior  YouTube  The lifestyle  Flickr  The relationships  Foursquare  Weibo
  • 3. Rewriting the rules  Bottom up  Changing:  Digital natives rule  Media/broadcasting  Chaos over order?  Advertising  Marketing  Reaches everyone?  Product development  Customer service  Business  Politics  Education…
  • 4. From sharing to crowd- everything  Beyond sharing  Is it better?  Crowdsourcing  It’s not about if it is everything: better or not (even if  Crowdsourcing was it is not better now) originally about  It will happen more outsourcing and more anyway  Knowledge – Wikipedia  Selling – Groupon  So it is about:  Investing awareness, and literacy
  • 5. From mass to uniqueness  Globalization to  From custom-made tribalization products to custom-  Mass culture cannot made services dominate anymore  Remember we were worried about English dominating the web in the 90s?
  • 6. Lies are spread quickly
  • 7. But eventually truths are exposed
  • 8. Just face it Boldy go where no man has gone before
  • 9. But remember…  Social media must be part of the planning from the start, not an afterthought  A moving target, so bear with the detours  Persistence will pays off in ways you did not think of
  • 10. If you build it, they will come
  • 11. Thank you Charles Mok Legislative Councilor (Information Technology) charles@charlesmok.hk www.charlesmok.hk Facebook: Charles Mok B Twitter: @charlesmok