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The ROI of Mobile Learning
a conversation
A little about us

            Gary Woodill
            Senior Analyst
            Float Mobile Learning
            @gwoodill
                                             Chad Udell
                                      Float Mobile Learning
                                          Managing Director
                                                  @visualrinse

            Jeff Tillett
            mLearning Strategist and Evangelist

            Float Mobile Learning
            @mojotillett
Float guides industry-leading companies to understand and leverage the
power of mobile learning. We help companies meet their business
strategies by making useful information accessible, anytime, anywhere. We
are mobile learning strategy specialists.!




     @floatlearning!
     www.floatlearning.com!
Free White Paper

At the end of this session we will let you know how to get our
free white paper on the ROI of Mobile Learning!
The Importance of Calculating ROI

American businesses spent over $125 billion in 2009 on
employee learning and development.!

                                                               !
Source: http://www.astd.org/content/research/stateOfIndustry.htm



!

Executives frequently need to calculate their costs, !

benefits, and likely return on purchasing new !
learning technologies before they can make their !

buying decision. !
The Formula
The Example
The Model
The Quote

 Think like a lawyer. You won t be able to prove a !
hard ROI number for your training investment. What !
you want to demonstrate is a preponderance of !
evidence that shows that your intervention works. !
Many other business decisions, such as mergers and !
acquisitions, are bets based on a preponderance of !
evidence. Ask your business leaders to make a bet !
on a learning intervention and then present a !
preponderance of evidence that it works. !
!
(Elliot Masie, quoted by Bjorn Billhardt, 2011) !
The Benefits of Mobile Learning to a Business

•  Increased speed of training !
•  Increased sales and commissions !
•  Better safety on the job!
•  The ability to train hard-to-reach employees!
•  Reduced instructor costs!
•  Improved performance support!
•  Finding answers to questions when they are
needed!
•  Improved customer relations!
The Benefits of Mobile Learning to a Business


 Now it s your turn.!
 !
 Add to the list, by typing other
 benefits to a business in the
 chat box. !
Intangible Benefits of Mobile Learning to a Business
  •  Increased job satisfaction!
  •  Increased organizational commitment!
  •  Improved teamwork!
  •  Improved customer service!
  •  Reduced complaints!
  •  Reduced conflicts!
Intangible Benefits of Mobile Learning to a Business


   Now it s your turn.!
   !
   Add to the list, by typing other
   intangible benefits to a
   business in the chat box. !
The Costs of Mobile Learning to a Business
 •  Pre-implementation costs!
 •  Purchase of mobile devices!
 •  Purchase of associated infrastructure (TCO)!
 •  Payment for connectivity!
 •  Costs of developing or buying content!
 •  Installation and implementation costs !
 •  Ongoing support costs!
 •  Lost opportunity/productivity costs !
The Costs of Mobile Learning to a Business


Now it s your turn.!
!
Add to the list, by typing other costs to a
business in the chat box. !
The Costs of Instructor-led Training
The Costs of ILT and eLearning




       Source: Chapman Alliance (2010) - http://www.chapmanalliance.com/howlong !
Free White Paper


 Please send your email address to
 whitepapers@floatlearning.com
 in order to get a keycode to be used at
 checkout for a free copy of our new
 whitepaper.
Keep in touch!




          www.floatlearning.com/blog
             Gwoodill@floatlearning.com

              Chadu@floatlearning.com

                 jtillett@floatlearning.com


                   877.90.float!
Keep in touch!




       Thank you!

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ROI of Mobile Learning

  • 1. The ROI of Mobile Learning a conversation
  • 2. A little about us Gary Woodill Senior Analyst Float Mobile Learning @gwoodill Chad Udell Float Mobile Learning Managing Director @visualrinse Jeff Tillett mLearning Strategist and Evangelist Float Mobile Learning @mojotillett
  • 3. Float guides industry-leading companies to understand and leverage the power of mobile learning. We help companies meet their business strategies by making useful information accessible, anytime, anywhere. We are mobile learning strategy specialists.! @floatlearning! www.floatlearning.com!
  • 4. Free White Paper At the end of this session we will let you know how to get our free white paper on the ROI of Mobile Learning!
  • 5. The Importance of Calculating ROI American businesses spent over $125 billion in 2009 on employee learning and development.! ! Source: http://www.astd.org/content/research/stateOfIndustry.htm ! Executives frequently need to calculate their costs, ! benefits, and likely return on purchasing new ! learning technologies before they can make their ! buying decision. !
  • 9. The Quote Think like a lawyer. You won t be able to prove a ! hard ROI number for your training investment. What ! you want to demonstrate is a preponderance of ! evidence that shows that your intervention works. ! Many other business decisions, such as mergers and ! acquisitions, are bets based on a preponderance of ! evidence. Ask your business leaders to make a bet ! on a learning intervention and then present a ! preponderance of evidence that it works. ! ! (Elliot Masie, quoted by Bjorn Billhardt, 2011) !
  • 10. The Benefits of Mobile Learning to a Business •  Increased speed of training ! •  Increased sales and commissions ! •  Better safety on the job! •  The ability to train hard-to-reach employees! •  Reduced instructor costs! •  Improved performance support! •  Finding answers to questions when they are needed! •  Improved customer relations!
  • 11. The Benefits of Mobile Learning to a Business Now it s your turn.! ! Add to the list, by typing other benefits to a business in the chat box. !
  • 12. Intangible Benefits of Mobile Learning to a Business •  Increased job satisfaction! •  Increased organizational commitment! •  Improved teamwork! •  Improved customer service! •  Reduced complaints! •  Reduced conflicts!
  • 13. Intangible Benefits of Mobile Learning to a Business Now it s your turn.! ! Add to the list, by typing other intangible benefits to a business in the chat box. !
  • 14. The Costs of Mobile Learning to a Business •  Pre-implementation costs! •  Purchase of mobile devices! •  Purchase of associated infrastructure (TCO)! •  Payment for connectivity! •  Costs of developing or buying content! •  Installation and implementation costs ! •  Ongoing support costs! •  Lost opportunity/productivity costs !
  • 15. The Costs of Mobile Learning to a Business Now it s your turn.! ! Add to the list, by typing other costs to a business in the chat box. !
  • 16. The Costs of Instructor-led Training
  • 17. The Costs of ILT and eLearning Source: Chapman Alliance (2010) - http://www.chapmanalliance.com/howlong !
  • 18. Free White Paper Please send your email address to whitepapers@floatlearning.com in order to get a keycode to be used at checkout for a free copy of our new whitepaper.
  • 19. Keep in touch! www.floatlearning.com/blog Gwoodill@floatlearning.com Chadu@floatlearning.com jtillett@floatlearning.com 877.90.float!
  • 20. Keep in touch! Thank you!