1. A
Research Report
On
“PERCEPTION OF PEOPLE TOWARDS
WATER PURIFIER - A STUDY OF KATNI CITY”
MASTER OF BUSINESS ADMINISTRATION
(2007-2008)
GUIDED BY- SUBMITTED BY-
Prof. Jay Kumar Dewangan Sanjeevani Shesh
MBA 2ND SEM
ROLL NUMBER-5053607087
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY
RAIPUR (C.G)

2. DECLARATION
I here by declare that research report entitled “PEOPLE
PERCEPTION TOWARDS WATER PURIFIER” is a genuine
work done by me and all information collected is authentic to the
best of my knowledge and is result of my own research work and
the same has not been previously presented in this University.
PLACE: Raipur NAME:-
DATE: SANJEEVANI SHESH
MBA-2ND SEM
SECTION ‘C’
2

3. ACKNOWLEDGEMENT
During the course of my project, there are several people who have directly
or indirectly co-operated and guided me whenever and where ever it was
necessary and shared our hardship. Without there help this project would not
have come in to existence.
I would like to take this opportunity to thank form the depth of my heart,
each and everyone .
I acknowledge my sincere gratitude to Prof Jay Kumar Dewangan faculty
of DIMAT Raipur who guided me to conduct this study. I would also like
to thank him for his valuable guidance, cooperation and support at each and
every stage of this research project.
My heartiest gratitude to all my Teachers for helping me, and developing
my skills by encouraging me all the time for study and project work.
I thank all my respondents, and my friends who were kind enough to provide
necessary data required for the study. I also thanks my parents who helped
for successfully completion of this project.
Place: Raipur
Date:
3

4. PREFACE
Today the business environment is rapidly changing in this
competitive environment the popular trend is also striving for
maintaining its positions therefore it become essential for the
companies that they should know about their preference & taste.
Regarding a particular product it is of almost necessary to know
the level of customers satisfaction to the value offered by the
company in case of dissatisfactory result it is essential to as certain
whether the dissatisfaction is for entire product or part of it is and
what value do the customers expect from it?
The research will provide the relevant information to the
organization about people perception towards branded water
purifiers.
The research work is sincere effort to find out the ultimate
requirement of customer for the betterment of research as well as
the organization.
TABLE OF CONTENTS
4

5.  CERTIFICATE I
 DECLARATION II
 ACKNOWLEGDEMENT III
 PREFACE IV
CHAPTER (I) Introduction
1
1.1What is Water Purifiers? 2
1.2Consumer’s Behavior 2
1.3Factors Affecting Consumer Behavior 3
1.3.1Social And Cultural Influence 4
1.3.2Specific Social Influence 4
CHAPTER (II) Research Methodology
11
2.1Review of Related Literature 13
2.2Statement of the Problem 13
2.3Purpose of the Study 13
2.4Objectives 14
2.5Universe 14
2.6Sample 15
2.7Sampling Method 15
2.8Data Collection 16
2.9Questionnaire 16
2.10Statistical Technique 16
2.11Delimitation
17
CHAPTER (III) Analysis and Interpretation of Data 18
CHAPTER (IV) Findings and Limitations 32
SUGGESTIONS
BIBLIOGRAPHY
APPENDIX
5

6. CHAPTER – 1
INTRODUCTION
6

7. 1.1 WATER PURIFIERS
According to Indian mythology, human body is made up of air,
water, fire, earth and sky. But, the thing on which the human being
is most dependent, after air is water.
Water is that essential element in the absence of which existence of
life is not possible. Although 78% of earth is occupied with water
but the amount fit for consumption is very little.
In today’s world of globalization and industrialization, the
pollution of water is a very dangerous aspect haunting the
mankind. So, after many years of scientific research, many
institutions came with an innovation called water purifiers.
Water purifier’s usage is rapidly increasing in big cities, towns,
educational institutions, hospitals, heavy industries etc.
So, to conduct a research on the usage and effect of branded water
purifiers is inevitable, as frequent assessment is a much-needed
thing for more innovations and inventions.
7

8. 1.2 CUSTOMER BEHAVIOUR
Behaviour is a mirror in which every one shows his or her image.
Behaviour is a process of responding to stimuli. Consumer
behaviour is to do with the activities of individuals in obtaining
and using the goods and services. It encompasses the decision
making process that precedes and determines purchases. In the
words Prof. C.G. Walter and Prof. G.W. Paul it is “The process
where by individuals decide whether, what, when, where, how and
from whom to purchase goods and services”.
Consumer or Customer behavior is all the psychological, social
and physical behavior of potential customers as they become aware
of evaluate, purchase, consume and tell others the products or
services.
CUSTOMER SATISFACTION
The liberalization and globalization of Indian economy has taken
place almost a decade ago, the focus point in any organization is
“Customer satisfaction”. The phase such as “Customer is king in
our business”, “service to customer is service to god” are no more
a myth but turned out to be a reality. Customer satisfaction is the
base of any business expansion because of the stiff competition
prevalent in the market.
8

9. Whether the buyer is satisfied after the purchase depends on the
offer’s performance in relation to the buyer’s expectation. In
general; satisfaction is a person’s feeling of pleasure or
disappointment resulting from comparing a product’s perceived
performance ( or outcome) in relation to his or her expectation.
As this definition makes clear, satisfaction is a function of
perceived performance and expectation. If the performance falls
short of expectations, the customer is dissatisfied. If the
performance matches the expectations the customer is satisfied.
IMPORTANCE OF UNDERSTANDING
CUSTOMER MOTIVE
“Management is the specific and distinguishing organ of any
and all organization. There is or there must be one right
organization. The organization that fits the task is to lead people
and the goal is to make productive the specific strength and
knowledge of each individual”.
- Peter Drucker.
The process of mobile liberalization bought the issue of
customer focus to the fore front towards getting closer to the
customer in the identified market segment with well defined
9

10. characteristics, operators are establishing strategic business units.
We are able to witness attempts by public as well as private sector.
Now a day there is a need for customer focus. The customer
choice and awareness has been increasing tremendously during this
decade. The development of information technology and media
revolution, besides hectic competition for services provided by
operators, as market became increasingly competitive customers
can now immediately go else where if they don’t get what they
want. Continuous improvement gaining the competitive edge
increased market share, higher profits none of these things is
possible unless business can find new ways of maintaining the
loyalty of existing customers. Customer focus is the ability to
provide predictably positive experiences that consistently meet or
exceed the customer’s expectation. Customer focus should be
managed by “moments of truth”.
A “moment of truth” refers to any episode or any incident
when a customer comes into contact with any aspects of the
service offered and on the basis of the contact forms an opinion
about quality of the service and the quality if the product offered.
Customer behavior can be formally defined as; the acts of
individuals directly involved in obtaining and using economic
goods and services including the decision processes that precede
10

11. and determine these acts. The underlying concepts of this chapter
from a system in which the individual is the core, surrounded by an
immediate and wider environment that influences his or her goals.
These goals ultimately satisfied by passing through a number of
problem solving stages leading to purchase decisions. The study
and practice of marketing draws on a great many sources that
contribute theory, information, inspiration and advice.
1.3 FACTORS INFLUENCING CONSUMER
BEHAVIOUR
1.3.1 Social and Cultural Influences
Culture is learned behavior that has been passed down over time,
reinforced in our daily lives through the family unit and through
education and religious institutions. Culture influences, therefore,
are powerful ones and if the company does not understands the
culture in which the particular market operates it can not hope to
develop products and market them successfully.
It is important to recognize that culture although immensely
powerful is not fixed forever. Change in culture tends to be slow
and not fully assimilated until a generation or more has passed.
11

12. 1.3.2. Specific social influences
 Social class
This is the most prominent social influence. Traditionally, one of
the chief determinants of social class was income. Since pay
structures have altered a great deal in terms of the lower C2, D,
and E categories moving more towards levels previously enjoyed
by higher A, B and C1 categories over the past 30 years or so,
classification of consumers on the basis of lifestyle is becoming
more meaning today.
 Reference groups
This can be described as group of people whose standards of
conducts of mould an individual’s dispositions, beliefs and values.
This group can be small or large. Reference groups can range from
the immediate family to the place of work. They can also be found
in a person’s social life. An individual is unlikely to deviate too far
from the behavioral norms led down by the members of a club or
hobby group. Reference group, but it does state that individualism
cannot exist within a group, but it does suggest that even rigid
12

13. independent thinkers will at least be aware of what is considered
‘normal’ within a group.
 Motivation
Marketers are interested in motivation when it relates to
purchasing behaviour. This behaviour relates to the motive for
wishing to posses the goods or services in question, and it has been
termed ‘goal-related behaviour’. It can, therefore, be seen that a
number of motives might be at play when making a purchaser
decision – some motives stronger than others – and the final
decision might be a compromise solution.
 Perception
Unlike motivation that requires a reaction to a stimulus, perception
relates to the meaning that is assigned to that stimulus as marketers
are interested in how buyers perceive and react to products in
relation to such matters as quality, aesthetics, price and image,
since products not only exist in partial terms but also how they are
perceived by consumers in relation need satisfaction. This
perception by buyers is affected by the nature of the product itself,
13

14. by the circumstances of the individual buyer and by the buyers
innate situation in terms of how ready they are to make the
purchase in terms of needing it at a particular point of time .
 Attitude
Our strongest basic attitudes are implanted in our formative years
and these come largely from the influence of our close family
group and other social interaction. More refined attitude develops
later. In marketing terms, the sum total of our attitudes can be
regarded as a set of cognitions that a potential buyer has in relation
to a potential purchase or purchasing environment. This is why
certain stores or companies go out of their way to engender
favorable attitude and it is why manufacturer seek to induce loyalty
towards their particular brand or product.
 Learning
In the context of marketing, learning is a result of information
received through advertising or other publicity or through some
reference group or other. In order to have an effect on motives or
attitudes, marketing effort should associate the product with
positive drives and reinforcing messages.
14

15. CHAPTER – 2
RESEARCH
METHODOLOGY
15

16. RESEARCH METHODOLOGY
Research methodology is a way to solve systematically the
research problem. In it, the researcher studies the various steps that
are generally adopted in studying research problem along with the
logic behind them. It is necessary for the researcher to design his
methodology for his problem as the same may differ from problem
to problem. Thus, when a researcher talks of research
methodology; he not only talks the of research methods but also
considers the logic behind the methods he uses in the context of his
research study and explains why he is using a particular method or
technique and why he is not using others so that research results
are capable of being evaluated either by the researcher himself or
by others.
The research methodology adopted in this project is as
follows:-
1. Defining the research objectives.
2. Preparing the research designing.
3. Implementation of research design.
4. Data collection.
5. Preliminary data.
16

17. 2.1 REVIEW OF RELATED LITRATURE
Review of related literature means researcher should
undertake extensive literature survey connected with the problem.
For this purpose, the abstracting and indexing journals and
published or unpublished bibliographies are the first place to go to.
Academic journals, conference proceeding, government reports
books etc. must be tapped depending on the nature of the problem.
In this process, it should be remembered that one source will lead
to another. The earlier studies, if any, which are similar to the
study in hand, should be carefully studied. A good library will be a
great help to the researcher at this stage.
Humans have been storing and distributing water for
centuries. Before, when people lived as hunters/ collectors, river
water was applied for drinking water purposes. When people
permanently stayed in one place for a long period of time, this was
usually near a river or lake. When there were no rivers or lakes in
an area, people used groundwater for drinking water purposes.
This was pumped up through wells.
When the human population started growing extensively, the water
supply was no longer sufficient. Drinking water needed to be
extracted from a different source.
17

18. About 7000 years ago, Jericho (Israël, figure 1) stored water in
wells that were used as sources. People also started to develop
drinking water transport systems. The transport took place through
simple channels, dug in the sand or in rocks. Later on one also
started using hollow tubes. Egypt used hollow palm trees and
China and Japan used bamboo strunks. Eventually one started
using clay, wood and even metal.
In Perzia people searched for underground rivers and lakes. The
water went through holes in rocks into the wells on the plains.
Around 3000 B.C., the city of Mohenjo-Daro (Pakistan) used a
very extensive water supply. In this city there were public bathing
facilities with water boiler installations and bathrooms.
In ancient Greece spring water, well water, and rainwater were
used very early on. Because of a fast increase in urban population,
Greece was forced to store water in wells and transport it to the
people through a distribution network. The water that was used
was carried away through sewers, along with the rainwater. When
valleys were reached, the water was lead through hills under
pressure. The Greek where among the first to gain an interest in
water quality. They used aeration basins for water purification.
In 1827, the Englishman James Simpson built a sand filter for
drinking water purification. Today, we still call this the number
one tribute to public health.
18

19. 2.2 – STATEMENT OF THE PROBLEM
“Perception of people towards Water Purifier- a Study of Raipur
City”
2.3-PURPOSE OF THE STUDY
To Study the Perception of people towards Water Purifier in the
city of Raipur
2.4 - OBJECTIVE OF THE STUDY
i. To find out the awareness regarding water purifier among
the people
ii. To find out the most important source through which
people came to know about the water purifier.
iii. To find out the most preferred of water purifier in Raipur
city.
2.5 UNIVERSE.
Population refers to the total of items about which
information is desired. The attribute that are the object of study are
referred to as characteristics and the units possessing them are
called as elementary units. The aggregate of such units is generally
19

20. described as population. Thus, all the units in any field of inquiry
constitute universe and all elementary units constitute population.
The population can be finite and in finite. The population is said to
be finite if it consists of a fixed number of elements so that it is
possible to enumerate it in its totality. An infinite population is one
in which it is theoretically impossible to observe all the elements.
The population is specific group of people, firms, conditions;
activities etc. which forms the pivot of research for developing and
using a sample. It becomes primary duty of a researcher to define
the population from which he draws the sample.
Population – To achieve this objective, the city of Raipur
was selected.
2.6 SAMPLE.
The sample is the representative unit of population. The researcher
has taken the consumer as sample for this research. Since in this
research the researcher has collected the sample according to his
own convenience, so the sample is convenient sample (i.e. non
probability sampling) and the sample size of the research is 100.
2.6.1 Size of Sample
This refers to number of items to be selected from the
universe to constitute a sample. The size of the sample should
neither be excessively large, nor too small. It should be optimum.
20

21. An optimum sample size is one which fulfills the requirements of
efficiency, representative ness, reliability, and flexibility.
2.7 SAMPLING METHOD.
Convenient Sampling Method was adopted by the researcher.
In this method the sample units are chosen primarily on the basis
of convenience to the investigator. In this type of sampling, items
for the sample are selected deliberately by the researcher; his
choice concerning the items remains supreme. In other words,
under this sampling, the organizers of the inquiry purposely choose
the particular unit of the universe for constituting a sample on the
basis that the small mass that they so select out of a huge one will
be typical or representative of the whole.
2.8 DATA COLLECTION.
The task of data collection begins after a research problem
has been defined. Researcher should keep in mind two types of
data, primary data and secondary data. The primary data are those
which are collected afresh and for the first time, and thus happen to
be original in character. The secondary data, on the other hand, are
those which have already been collected by someone else and
which have already been passed through the statistical process.
Both primary data and secondary data were used in
accomplishment of objective of the research.
21

22. 2.9 QUESTIONNAIRE.
The term questionnaire refers to a self-administered process
whereby the respondent himself/herself reads the questions and
records his/her answers without assistance of an interviewer.
Although the instrument is essentially question asking and data
gathering tool. A questionnaire is more structured and
standardized. The questionnaire consists of a number of questions
printed or typed in a definite order on a form or a set of forms. This
method of data collection is quite popular in case of big enquiries.
2.10 STATISTICAL TECHNIQUE.
Statistical Method & Technique of Central Tendency was used by
the researcher in the analysis of the data in his research.
Percentage refers to a special kind of ratio. Percentages are used in
making comparisons between two or more series of data.
Percentages are used to describe relationships. Percentages can
also be used to compare the relative terms, the distribution of two
or more series of data.
Measures of Central Tendency tell us the point about which items
have a tendency to cluster. Such a measure is considered as the
most representative figure for the entire mass of data. Measure of
Central Tendency is also known as ‘Statistical Average’.
22

23. 2.11 DELIMITATION
There is some specific delimitation in the study. They are:-
1. The generalization of data is subjective to the population of
Raipur city.
2. The generalization of finding is subject to the accuracy of
data provided by the respondents
3. Close ended questions used in the questionnaire were
answered comfortably by the respondents.
23

24. CHAPTER – 3
DATA ANALYSIS
24

25. ANALYSIS AND INTERPRETATION OF DATA
1. GENDER
GENDER NO. OF PERCENTAG
RESPONDENTS E
MALE 46 46%
FEMALE 54 54%
46% MALE
54% FEMALE
Interpretation:-
Majority of the respondent’s i.e., 54% are females.
25

26. 2. MARITAL STATUS
MARITAL NO. OF PERCENTAG
STATUS RESPONDENTS E
MARRIED 77 77%
UNMARRIED 23 23%
23%
MARRIED
UNMARRIED
77%
Interpretation:-
Majority of the respondent’s i.e., 77% are married.
3. EMPLOYMENT STATUS
EMPLOYMENT NO. OF PERCENTA
STATUS RESPONDENTS GE
EMPLOYED 67 67%
UNEMPLOYED 33 33%
26

27. 33%
EMPLOYED
UN EMPLOYED
67%
Interpretation:-
Majority of the respondent’s i.e. 67 % are employed which depicts
the income level.
3. NATURE OF FAMILY
NATURE OF NO. OF PERCENTAG
FAMILY RESPONDENTS E
NUCLEAR 84 84%
FAMILY
JOINT FAMILY 16 16%
16%
NUCLEAR
JOINT
84%
Interpretation:-
Majority of the respondents i.e., 84% have nuclear family.
27

28. 4. Awareness of the people about the water purifiers.
Awareness No. Of Percentage
respondents
Yes 92 92%
No 8 8%
8%
yes
no
92%
Interpretation:-
Majority of the respondent’s i.e., 92% are aware about the Water
purifiers.
28

29. 5. Awareness People of about the different varieties of water
purifiers.
Awareness about No. Of Percentage
varieties respondents
Two 66 66%
Four 23 23%
More than four 2 2%
Don’t know 9 9%
Awareness about different
varieties
9%
2%
two
23% four
more than two
66%
don’t know
Interpretation: - Majority of the respondents i.e. 66% are aware
of two brands of water Purifiers.
6. Perception of people about the price of the water purifiers
29

30. 17%
38%
EXCESSIVE
REASONABLE
DIFFICULT TO SAY
45%
Interpretation:-
Majority of the respondents i.e. 45% feel that the price
Is reasonable
7. Most preferred water purifier
MOST NO. OF PERCENTAGE
PREFERRED RESPONDENT
BRAND
AQUA 42 65%
GUARD
ZEROB 11 17%
OTHERS 12 18%
TOTAL 65 100%
30

31. brand prefred
70
60
no. of 50
responden 40
30 prefered brand
t 20
10 no. of respondent
0
aquaguard zeroB others
brands
Interpretation:-
Majority of the respondents i.e. 65% prefer aqua
Guard water purifier.
31

32. CHAPTER – 4
CONCLUSION
32

33. Findings
 The female respondents as per the data collected is 54% who
prefer water purifiers for safe drinking water in order to
protect their family from diseases.
 The employed percentage i.e. 67% is more compared to
unemployed, which shows the income level and the high
usage of purifiers.
 Nuclear families use water purifiers the most as compared to
joint families. Joint families use traditional way of water
purification i.e. boiling the water. But nuclear families are
more time conscious thus use water purifiers.
 Awareness of people towards safe and pure drinking water is
92% .so this shows the work of media which has created an
environment for safe drinking water.
 As per this study Aqua guard, Eureka Forbes, aqua fresh,
Zero B, Kent, Wipro, are the preferred purifiers. Amoung
these aqua guard is most preferred by 65%
 As per the study water purifiers gain more importance after
1995, when the economic development took place and people
grew more conscious about the health.
33

34.  Preference of people towards branded purifier is more but
many a times due to cost or high price of brands, the usage of
purifiers are neglected.
 Age group from 15-45 yrs has responded in the same manner,
as per their response pure, safe water is necessary for
children as well as for adults.
LIMITATIONS
 Limitation of time
34

35. I have completed the research in time inspite of all the difficulties,
if the time is short ,it is quite possible that one cannot collect
sufficient data and have to depend upon the secondary data whose
reliability is some time doubtful.
 Limitation of consumers’ behavior
Very often consumers do not express their true feelings. In such
cases their habits preference practice cannot be assessed correctly.
 Limitation of economic conditions
Earnings of customers in Raipur is comparatively low, people do
not prefer use of branded purifiers and thus to search for users was
a very difficult task.
SUGGESTIONS
35

36.  There are still efforts needed to make people aware about the
water purifier.
 More varieties of water purifier should be introduced in the
city so that the people may get a chance of option to choose.
 Water Purifiers Companies must provide after sale service to
their customers.
 Companies shall introduce or increase the range of their
product in respect of price so that a lower middle class people
may also afford to have water purifier.
 There should be a temperature control device in the purifiers.
 Media must attempt to make rural areas aware about the
water purification.
BIBLIOGRAPHY
1. Kotler Philip, Marketing Management , edition 11th
36

37. 2. Kothari C.R , Research Methodology , edition 2005
3. www.eurekaforbes.com
Appendix
37

38. Questionnaire
Dear Sir/Madam,
I am conducting a survey entitled “Perception of People
towards Water Purifiers – A Study of Raipur City” which is a part of my
academic curriculum. I need your help in this study. Kindly provide me your
valuable opinion by filling this questionnaire. The information obtained by
this questionnaire will be kept strictly confidential and will be used for
academic purpose.
Sanjeevani Shesh
MBA-2nd Sem.
Disha Institute Of Management and technology
Raipur (C.G)
PART-A
1. Age
o 15-25
o 25-35
o 35-45
o 45& above
2. Gender: Male [ ] Female [ ]
3.Marital Status: Married [ ] Unmarried [ ]
4. Educational Qualification:
i. HSC [ ]
ii. Graduate [ ]
iii. Post Graduate [ ]
iv. Others (Specify)_____________.
5. Employment Status:
i. Employed [ ]
ii. Unemployed [ ]
6. Monthly Income:______________________________
7. Nature Of Family:
i. Joint Family [ ] ii. Nuclear Family [ ]
38

39. PART-B
1. Are you aware about Water Purifier?
Yes [ ] No [ ]
2. About how many of water purifiers do you know?(Please Tick)
i. Two ii. Four iii. More than four iv. Don’t Know
3. Do you use water purifier?
Yes [ ] No [ ]
4. Which brand of water purifier do you have in your home?
Specify______________________________________
5. Which year did you purifier
o 1950-1965
o 1965-1980
o 1980-1985
o 1995 till today
6. How did you get your water purifier?
i. By Cash [ ] ii On EMI [ ] iii. By Gift [ ]
iv Any other way [ ]
7. What do you feel about the price of the product?
i. Excessive [ ] ii. Reasonable [ ] iii. Difficult to say [ ]
8. What is the performance of your product?
i. Excellent [ ] ii. Good [ ] iii. Satisfactory [ ] iv. Poor [ ]
9. Would you suggest others to purchase the brand of water purifier
which you have purchased?
Yes [ ] No [ ]
10.What features do you think should be added for further improvement
in the water purifiers?
……………………………………………………………………
THANK YOU
A
39

40. Research Report
On
“PERCEPTION OF PEOPLE TOWARDS
WATER PURIFIER - A STUDY OF RAIPUR CITY”
MASTER OF BUSINESS ADMINISTRATION
(2007-2008)
GUIDED BY- SUBMITTED BY-
Prof. Jay Kumar Dewangan Seema Samaddar
MBA 2ND SEM
ROLL NUMBER-5053607093
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY
RAIPUR (C.G)
DECLARATION
40

41. I here by declare that research report entitled “PEOPLE
PERCEPTION TOWARDS WATER PURIFIER” is a genuine
work done by me and all information collected is authentic to the
best of my knowledge and is result of my own research work and
the same has not been previously presented in this University.
PLACE: Raipur NAME
DATE: Seema Samaddar
MBA-2ND SEM
SECTION ‘C’
A
41

42. Research Report
On
“PERCEPTION OF PEOPLE TOWARDS
WATER PURIFIER - A STUDY OF RAIPUR CITY”
MASTER OF BUSINESS ADMINISTRATION
(2007-2008)
GUIDED BY- SUBMITTED BY-
Prof. Jay Kumar Dewangan Shraddha Shrivastava
MBA 2ND SEM
ROLL NUMBER-5053607095
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY
RAIPUR (C.G)
DECLARATION
42

43. I here by declare that research report entitled “PEOPLE
PERCEPTION TOWARDS WATER PURIFIER” is a genuine
work done by me and all information collected is authentic to the
best of my knowledge and is result of my own research work and
the same has not been previously presented in this University.
PLACE: Raipur NAME
DATE: Shraddha Shrivastava
MBA-2ND SEM
SECTION ‘C’
43