7. What happen now?
($) GDP Per Capita Indonesia
5000
4500 4440
4000
4131
3500 3822
3532
3000
3270
2963
2500
2394
2000 2271
1942
1500 What happen when we reach GDP
Per Capita $3000?
1000
500
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: International Monetary Fund, 2010
8. Reaching the $3,000 per capita GDP level will result in
“accelerated development”. South Korea experienced surging
economic growth for 11 years after achieving that level.
Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo
9. In 2002, China set a target to achieve a per capita GDP of $3,000
GDP by 2020. Apparently the Chinese economy achieved that
level not in 2020, but in 2008-2009.
Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo
28. Economy is looking good
Pada Oktober lalu, inflasi mengarah ke 5,6 persen dan diprediksi plus-minus 5
persen pada akhir 2010. Adapun inflasi 2011 diprediksi plus-minus 6 persen.
Nilai tukar rupiah juga berada di kisaran Rp 9.000
Indonesian GDP Growth
29. Politic is relatively stable:
SBY second period
No “Pemilu” in the near future
10 years political transition
38. Consumer 3000: The 3 Dimensions
More Buying Power; More Consumption
More Knowledgable; More Informationalized
More Technology Savvy; Social Media Freak
39. Consumer 3000: The 3 Dimensions
TECHNOLOGY
SAVVY
CONSUMER
HIGH
3000 KNOW-
BUYING
LEDGABLE
POWER
60. What kind of changes
happened in the market
segmentation?
61. Changes in Market Segmentation
Segmentation “before 3000” Segmentation “after 3000”
More civilized, Brand
Knowledgable, and minded
Modern consumer
Upper
More Buying
Middle Value
Power consumer
Lower Price-minded
consumer
Demographic Psychographic
62. Segmentation Beyond 3000
Brand-minded Consumer
“Reasonable” – Value Consumer “J-Co Lover”
“Critical” – Value Consumer Value consumer
“Hottest segments”
“Functional” - Value Consumer “Nexian Hunter”
Price-minded consumer
63. Segmentation Beyond 3000 – several examples
“Reasobale” value brands
“Critical” value brands
“Functional” value brands
64. What to target?
Brand-minded Consumer 4
“Reasonalbe” – Value Consumer 1 2
“Critical” – Value Consumer 3
“Functional” - Value 1 2
Consumer
Price-minded 5
Consumer
1 Priority #1
2 Priority #2 ... etc.
65. Know Your Strategy
Generic Strategy Generic Tactic
• Global Image, Local Price
“Reasonalbe” Value RATIONALIZE YOUR BRAND
• Unique Differentiation with
Consumer (Benefit is The King) Reasonable Price
• Be Creative, Deliver More
INNOVATE YOUR VALUE
“Critical” Value Consumer • “Higher benefits, lower cost”
(Value is The King) Mindset
“Functional” Value MAKE YOUR PRODUCT • Be a Smart Imitator;
Consumer AFFORDABLE Be a Smart Follower
(Price is The King) • More Function, Less Brand
74. Social Media becomes a basic need 1
Fenomena social media di Indonesia, dengan jumlah
26.000.000 lebih, Indonesia menempati peringkat ketiga negara
dengan jumlah pengguna Facebook terbanyak di dunia, di
bawah Amerika Serikat dan Inggris. Indonesia juga menempati
jumlah pengguna terbesar Twitter di Asia. Jakarta ibukota
negara Indonesia bahkan telah diklaim sebagai ibukota Tweet
di Asia, bukan karena jumlah pengguna tetapi juga kontribusi
Trending Topic di Twitter dari Indonesia.
Source: retrieve from http://www.financeindonesia.org/content.php?279-Social-Media-World-Forum-Asia-2010
75. Online and Offline Interaction 1
Online interaction increase “kopi darat” for “kongkow – kongkow”
82. Big Shift: From Broadcasting to Connecting 3
Companies start using social media tools to engage and connect
with their customers instead of to broadcast messages
90. Every Company Is Media Company
The Birth of Content Management Agencies
4
Companies start to build their community blogs.
It will trigger to the rising demand of content management services
91. Welcome to the Era of Billions
Social Media Entrepreneurs
5
It’s the smart way to be an entrepreneur: low capital (aka “modal
dengkul”); high opportunities; high return
YOUR BRAIN IS YOUR FACTORY