2. “....the ultimate test of our founding
ideals, respect for freedom of speech, is
whether your perspective be allowed in
my country....To win that battle you need
to be better at embracing our ideals than
we are. Which I think means that every
single bit of your content should be
available, offered freely in a certain form...
in a way which makes the message also
remind us of the ideals behind this mode
of speech.” - Lawrence Lessig, Al Jazeera Forum, Doha 2007
(cc) Jeff Kubina, 2008
6. What did people do with
our footage?
•Wikipedia •Activists
•Film Makers •Indy Media
•Music Videos •Public Service
•Artists Announcements
•Video Games •Billboards
Game •School Projects
•Teaching •Leads
7.
8. Reputation
Distribution Financial
Community Respect
Empowerment our audience
Challenge
Competitors
(cc) F3R/n@nd0 (FJTU)