1. Assignment Two
Mohamed Osman
Professor Amr Kheir Eldin

2. Maslow’s Hierarchy of Needs

3. Physiological need:
McDonald’s is rescuing people
from their hunger.

4. Maslow’s Physiological
need for hunger.

5. Safety Needs.

6. safety needs.
The ad for 3M glass is secure
and unbreakable.

7. Love and Belonging Need.

8. Love and Belonging Need.

9. the esteem need: people will
feel very prestigious. They will
also feel as if they have a very
high status because their car is
compared to a plane.

10. satisfies self-actualization and
esteem needs, if you own an
omega watch you are in a
class of your own, and you can
take on a new lifestyle.

11. self-actualization, by joining
the marines, it will better
others and yourself.

12. This ad to the “Got Milk?” campaign
features Rebecca Romijn. It supports 4 of
Maslow’s 5 needs. The strategy is to sell
milk by associating it with celebrities and
nutrition.
1. Physiological: This is an ad for Milk
which covers your physiological need.
2.Safety: Rebecca is holding her 2 babies
and keeping them safe from physical
harm.
3. Love and Belongingness: She is holding
her children and showing them love.
4. Esteem: This campaign uses celebrities
to help promote milk. In this case they
are using Rebecca Romijn. Consumers
might feel like the product is prestigious
if it is used by a celebrity.

13. THANKS