3. History and Evolution
ITC was incorporated on August 24, 1910 under the name
Imperial Tobacco Company of India Limited. As the Company's
ownership progressively Indianised, the name of the Company was
changed from Imperial Tobacco Company of India Limited to
India Tobacco Company Limited in 1970 and then to I.T.C.
Limited in 1974. In recognition of the Company's multi-business
portfolio encompassing a wide range of businesses - Fast Moving
Consumer Goods comprising Foods, Personal Care, Cigarettes and
Cigars, Branded Apparel, Education and Stationery Products,
Incense Sticks and Safety Matches, Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business and Information
Technology .
4. ITC & AGRIBUSINESS
ITC's Agri Business Division is the country's
second largest exporter of agri-products. It
currently focuses on exports and domestic trading
of:
Feed Ingredients - Soyameal
Food Grains - Wheat, Rice
Marine Products - Shrimps and Prawns
Processed Fruits - Fruit Purees/Concentrates,
Organic Fruit Products
5. Aashirvaad
The Aashirvaad Experience
ITC entered the branded Atta market with the launch of Aashirvaad Atta in May
2002 and within a short span became the number one in branded packaged atta
across the country.
Spices
ITC forayed into the branded spices market with the launch of Aashirvaad
Spices in May 2005. The offering currently consists of Chilli, Turmeric and
Coriander powder
6. WHAT IS SUPPLY CHAIN MANAGEMENT ?
management of the flow of goods and services. It includes the movement and storage of raw
materials, work-in-process inventory, and finished goods from point of origin to point of
consumption.
11. ITC CORPORATE STRATEGIES
Create multiple drivers of growth by developing a portfolio of
world class businesses that best matches organizational capability
with opportunities in domestic and export markets.
Continue to focus on the chosen portfolio of FMCG, Hotels, Paper,
Paperboards & Packaging, Agri Business and Information Technology.
Benchmark the health of each business comprehensively across
the criteria of Market Standing, Profitability and Internal Vitality.
Ensure that each of its businesses is world class and internationally
competitive.
12. RECENT INITIATIVE OF ITC e-Choupal
ITC's Agri Business Division, one of India's largest exporters of
agricultural commodities, has conceived e-Choupal as a more
efficient supply chain aimed at delivering value to its customers
around the world on a sustainable basis.
The e-Choupal model has been specifically designed to tackle the
challenges posed by the unique features of Indian agriculture,
characterised by fragmented farms, weak infrastructure and the
involvement of numerous intermediaries, among others.
13. Launched in June 2000, 'e-Choupal', has already become the largest
initiative among all Internet-based interventions in rural India. 'e-
Choupal' services today reach out to over 4 million farmers growing
a range of crops - soyabean, coffee, wheat, rice, pulses, shrimp - in
over 40,000 villages through 6500 kiosks across ten states (Madhya
Pradesh, Haryana, Uttarakhand, Karnataka, Andhra Pradesh, Uttar
Pradesh, Rajasthan, Maharashtra, Kerala and Tamil Nadu).
