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Personal Branding, Parts I & II

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What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.

Publicada em: Marketing
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Personal Branding, Parts I & II

  1. 1. SESSION 1: Intro to personal branding
  2. 2. Okay, first off…
  3. 3. What is personal branding?
  4. 4. We’re so glad you asked.
  5. 5. “Personal branding is the practice of people marketing themselves & their careers as brands.” LAIR, DANIEL J.; SULLIVAN, KATIE; CHENEY, GEORGE (2005) ” QUOTABLE
  6. 6. “[Personal branding is] the marketization & recasting of the professional self.” MANAGEMENT COMMUNICATION QUARTERLY ” QUOTABLE
  7. 7. But wait, there’s more.
  8. 8. PERSONAL BRANDING IS: a refined content strategy for your personal life 1.
  9. 9. PERSONAL BRANDING IS: your in-person & online presence 2.
  10. 10. PERSONAL BRANDING IS: a living résumé 3.
  11. 11. PERSONAL BRANDING IS: ever-evolving 4.
  12. 12. It’s so many things!
  13. 13. Why does personal branding matter? *on a professional level
  14. 14. Fast Company recently dubbed it “essential to career success.” ” WISE WORDS
  15. 15. 99u says, “the resume is dead, the bio is king.” ” WISE WORDS
  16. 16. Inc says, “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” ” WISE WORDS
  17. 17. … so what?
  18. 18. PERSONAL BRANDING: sets you apart 1.
  19. 19. PERSONAL BRANDING: shows, rather than tells 2.
  20. 20. PERSONAL BRANDING: requires knowing yourself 3.
  21. 21. Competition is intense these days.
  22. 22. “Branding today is as much about consistently delivering on your promise as it is about differentiation. You have to position yourself in unique ways in order to stand out from others. You have to meet all of the subconscious expectations & go beyond the mundane to truly impress.” DANIEL BLILEY, PASSPORT PARKING APP ” QUOTABLE
  23. 23. PERSONAL BRANDING: opens doors to industry recognition 4.
  24. 24. PERSONAL BRANDING: gives your passion professional legs 5.
  25. 25. Why is a strong personal brand important to us? *as marketing professionals
  26. 26. What does a strong personal brand say to us?
  27. 27. The honest answer:
  28. 28. A strong personal brand says: “I know who I am, or I’m at least curious.” OUR ANSWER:
  29. 29. What do we expect? *What do we look for when we hire?
  30. 30. WHAT DO WE LOOK FOR? curiosity, initiative, & willingness to learn 1.
  31. 31. An interview is a date. You’re interviewing the employer as much as they’re interviewing you. Ask questions, be curious. There’s a fine line between confidence & over-confidence. REMEMBER:
  32. 32. WHAT DO WE LOOK FOR? personality & potential fit 2.
  33. 33. Not every company is a perfect fit for you, and vice versa. REMEMBER: Brains on Fire is not for everyone. We are really passionate about hiring people who not only have the skills, but the personality, to thrive & be happy here.
  34. 34. WHAT DO WE LOOK FOR? previous work experience 3.
  35. 35. Highlight those internships. REMEMBER: Volunteer. Get involved in your community. Show us what you’ve done & how you’ve done it.
  36. 36. Let’s be real…
  37. 37. We’re gonna stalk you.
  38. 38. Now for some examples.
  39. 39. So, how does your résumé look?
  40. 40. BAD RÉSUMÉ:
  41. 41. BAD RÉSUMÉ: x
  42. 42. Wrong. Try again.
  43. 43. GOOD RÉSUMÉ:
  44. 44. There ya go. Much better.
  45. 45. Now, let’s take a look at that Instagram of yours.
  46. 46. BAD INSTAGRAM: HAM IS BAE
  47. 47. BAD INSTAGRAM: HAM IS BAE x
  48. 48. Wow. That was bad.
  49. 49. We would not hire those people.
  50. 50. Let’s give it another try.
  51. 51. GOOD INSTAGRAM:
  52. 52. GOOD INSTAGRAM:
  53. 53. Your personal brand is on point.
  54. 54. Now, let’s take a look at that website.
  55. 55. BAD WEBSITE:
  56. 56. BAD WEBSITE: x
  57. 57. Unacceptable.
  58. 58. GOOD WEBSITE:
  59. 59. Okay, now you’re lookin’ good.
  60. 60. How does personal branding set students apart?
  61. 61. First impressions are everything. REMEMBER: Interviews are short. It’s an opportunity for self-discovery. A PERSONAL BRAND SETS YOU APART.
  62. 62. What makes a strong personal brand?
  63. 63. A STRONG PERSONAL BRAND IS: a clear read on who you are 1.
  64. 64. What are your values? REMEMBER: What makes you unique? What’s your personality like?
  65. 65. A STRONG PERSONAL BRAND IS: a good picture of who you want to be 2.
  66. 66. What are you interested in? REMEMBER: What is your dream job? Who is your audience?
  67. 67. A STRONG PERSONAL BRAND IS: a constant stream of communication 3.
  68. 68. Your personal brand should be consistent. REMEMBER: Your online presence must be maintained. You should take time to develop your personal brand.
  69. 69. What a personal brand should not be:
  70. 70. A PERSONAL BRAND SHOULD NOT BE: artificially manufactured 1.
  71. 71. A PERSONAL BRAND SHOULD NOT BE: stagnant 2.
  72. 72. A PERSONAL BRAND SHOULD NOT BE: based on monetary gain 3.
  73. 73. What a personal brand should be:
  74. 74. A PERSONAL BRAND SHOULD BE: a tool for self-discovery & exploration 1.
  75. 75. A PERSONAL BRAND SHOULD BE: ever-evolving 2.
  76. 76. A PERSONAL BRAND SHOULD BE: fun 3.
  77. 77. Let’s review. CONCLUSION:
  78. 78. telling the story of you, professionally REVIEW: both online & offline curated & consistent PERSONAL BRANDING IS:
  79. 79. It’s a powerful tool for your future career. REVIEW: It’s a way to stand out among your peers. It’s an exercise in self-discovery. Personal branding should be important to you because:
  80. 80. So, now what? CONCLUSION:
  81. 81. It’s time to discover your personal brand.
  82. 82. Stay tuned…
  83. 83. Q&A
  84. 84. SESSION 2: How to discover & maintain your personal brand
  85. 85. Welcome back!
  86. 86. So, we’ve defined what a personal brand is & why it matters. INTRODUCTION:
  87. 87. Now for the fun stuff… INTRODUCTION:
  88. 88. INTRODUCTION: …how to discover your own!
  89. 89. REVIEW: First, let’s review.
  90. 90. What makes a strong personal brand? REVIEW:
  91. 91. A STRONG PERSONAL BRAND IS: a clear read on who you are 1.
  92. 92. What are your values? What makes you unique? What’s your personality like? REVIEW:
  93. 93. A STRONG PERSONAL BRAND IS: a good picture of who you want to be 2.
  94. 94. What are you interested in? What is your dream job? Who is your audience? REVIEW:
  95. 95. A STRONG PERSONAL BRAND IS: a constant stream of communication 3.
  96. 96. REVIEW: Your personal brand should be consistent. Your online presence must be maintained. You should take time to develop your personal brand.
  97. 97. Okay, let’s get started.
  98. 98. What’s a value? VALUES:
  99. 99. “A value is a person’s principle or standard of behavior; one’s judgment of what is important in life.” THE DICTIONARY ” QUOTABLE:
  100. 100. What do you value? VALUES:
  101. 101. ASK YOURSELF THE QUESTION: What in life is most important to me? VALUES:
  102. 102. VALUES: Look at the list of values and circle all you feel apply to you. Narrow it down to seven, and then three, in order of priority. Determine what it means to “achieve” these values by writing a statement like this: HOW TO DETERMINE YOUR VALUES:
  103. 103. VALUES: To succeed at ________ means I am _________. [VALUE]
  104. 104. Voila!
  105. 105. You’ve determined your core values.
  106. 106. Slap those babies on a post-it, and call it a day.
  107. 107. What makes you different? PASSION:
  108. 108. WHAT MAKES YOU DIFFERENT? pinpoint your passions & strengths PASSION:
  109. 109. What’s a passion?
  110. 110. “A passion is a strong & barely controllable emotion.” THE DICTIONARY ” QUOTABLE:
  111. 111. Passion is a cycle.
  112. 112. It looks something like this:
  113. 113. doing the work HUSTLE & BUSTLE sweet success JOY & ACCOMPLISHMENT passion afterglowENERGY & DRIVE PASSION CYCLE:
  114. 114. How do you find your passion? PASSION:
  115. 115. HOW TO FIND YOUR PASSIONS: get involved & pay attention 1.
  116. 116. HOW TO FIND YOUR PASSIONS: do this passion activity: 2.
  117. 117. PASSION ACTIVITY: Answer the questions on our worksheet. Narrow down to your top 5 passions. Narrow down to 3 in order of priority.
  118. 118. Congratulations!
  119. 119. You’ve started to identify some of your passions.
  120. 120. Now get out there and keep workin’ on them.
  121. 121. What’s your personality like? PERSONALITY:
  122. 122. Wait, what do you mean?
  123. 123. Here’s what we mean:
  124. 124. “Personality traits are the individual differences in characteristic patterns of thinking, feeling & behaving.” AMERICAN PSYCHOLOGICAL ASSOCIATION ” QUOTABLE:
  125. 125. Why does that even matter?
  126. 126. If you’re selling yourself, you need to know what you’re selling.
  127. 127. That’s why.
  128. 128. It’s quiz time, baby.
  129. 129. Ask your loved ones what makes you different. PERSONALITY:
  130. 130. PERSONALITY ACTIVITY: Jot down the top 3-5 people who know you best. Ask them what “your thing” is. No, it’s not weird. Just do it—you’ll be surprised with the results.
  131. 131. Take inventory of your results. PERSONALITY:
  132. 132. RESULTS: values + passions + personality + personal opinion Note the overlaps. You should have a better picture of who you are now than when you started.
  133. 133. Define your vision.
  134. 134. Get an idea of who you want to be & where you want to go. VISION:
  135. 135. Answer these questions:
  136. 136. QUESTIONS: What to you want to accomplish in your career? What do you want to be known for? What is your dream job?
  137. 137. Develop a personal statement. DEVELOP:
  138. 138. What’s a personal statement?
  139. 139. “A personal statement communicates your vision and point of differentiation so that you get noticed by the right people.” LAURA & MOE ” QUOTABLE:
  140. 140. QUESTIONS: Using your other worksheets, fill in 1 - 6 on the Personal Statement worksheet Use our handy fill-in-the-blank to guide the structure of your statement Hash it out and expand it in your own voice
  141. 141. Here’s an example:
  142. 142. I am a Social Media Strategist. Fueled for my passion for photography, I strive to bring an independent, creative energy to my work. I have evidenced my commitment to the power of photography by my work with VisitGreenvilleSC, where I launched and implemented the #yeahTHATgreenville UGC campaign on social media, which has grown to 175k user-generated images on Instagram alone. Through my experiences, I bring a uniquely visual perspective to social media marketing.
  143. 143. Put it in practice. PRACTICE:
  144. 144. TAKE IT ONLINE: update your résumé 1.
  145. 145. TAKE IT ONLINE: create a personal brand hub 2.
  146. 146. BRAND HUB: a brief bio & photo of yourself links to your social profiles your newly-updated résumé a custom URL
  147. 147. Socialize it.
  148. 148. Clean it up. SOCIALIZE:
  149. 149. CLEAN IT UP: clean up all social media profiles 1.
  150. 150. Do not share anything you wouldn’t want your grandma to see.
  151. 151. CLEAN IT UP: streamline your usernames 2.
  152. 152. Create a professional email address. SOCIALIZE:
  153. 153. Now for the story of…
  154. 154. xoxogarvingirl@hotmail.com
  155. 155. Update your LinkedIn. SOCIALIZE:
  156. 156. WHY LINKEDIN MATTERS: It’s an expectation. 1.
  157. 157. WHY LINKEDIN MATTERS: It’s an opportunity to network. 2.
  158. 158. WHY LINKEDIN MATTERS: It’s an opportunity to find a job. 3.
  159. 159. Curate your content. CURATE:
  160. 160. All of the content you share online should reflect your personal brand. CURATE:
  161. 161. *bonus points if you have a marked aesthetic CURATE:
  162. 162. GOOD INSTAGRAM:
  163. 163. Cultivate community. CULTIVATE:
  164. 164. CULTIVATE COMMUNITY: find your people 1.
  165. 165. FIND YOUR PEOPLE: Use social media to find stalkable industry leaders. Google is your friend. Take note of similarities in what they’re sharing.
  166. 166. CULTIVATE COMMUNITY: interact with your people 2.
  167. 167. CULTIVATE:
  168. 168. It’s not weird. CULTIVATE:
  169. 169. It’s the point of social media. CULTIVATE:
  170. 170. Maintain & repeat. MAINTAIN & REPEAT:
  171. 171. TOOLS MAKE IT EASIER TO: find great content 1.
  172. 172. TOOLS MAKE IT EASIER TO: share great content 2. *consistently
  173. 173. It takes so much time.
  174. 174. TOOLS MAKE IT EASIER TO: create better content 3.
  175. 175. Whew!
  176. 176. Knowing yourself is the foundation of it all. CONCLUSION:
  177. 177. CONCLUSION: Find us online if you have any questions.
  178. 178. CONCLUSION: moe@brainsonfire.com @moe_ _rice @moe_ _rice laura@brainsonfire.com @laura_garvin @laura_c_garvin
  179. 179. Thanks!

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