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What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
“Branding today is as much about consistently delivering
on your promise as it is about differentiation. You have
to position yourself in unique ways in order to stand out
from others. You have to meet all of the subconscious
expectations & go beyond the mundane to truly impress.”
DANIEL BLILEY, PASSPORT PARKING APP
PERSONAL BRANDING: gives your passion
Why is a strong personal
brand important to us?
*as marketing professionals
A strong personal brand says:
“I know who I am,
or I’m at
What do we expect?
*What do we look for when we hire?
WHAT DO WE LOOK FOR?
An interview is a date.
You’re interviewing the employer as much as
they’re interviewing you. Ask questions, be curious.
There’s a fine line between
confidence & over-confidence.
WHAT DO WE LOOK FOR? personality
& potential fit
Not every company is a perfect fit for you, and vice versa.
Brains on Fire is not for everyone.
We are really passionate about hiring people who
not only have the skills, but the personality, to thrive
& be happy here.
WHAT DO WE LOOK FOR? previous work
Highlight those internships.
Volunteer. Get involved in your community.
Show us what you’ve done & how you’ve done it.
ASK YOURSELF THE QUESTION:
What in life is
Look at the list of values and circle all you feel apply to you.
Narrow it down to seven, and then three, in order of priority.
Determine what it means to “achieve” these
values by writing a statement like this:
HOW TO DETERMINE YOUR VALUES:
To succeed at ________ means I am _________.
“A personal statement communicates your vision and point of
differentiation so that you get noticed by the right people.”
LAURA & MOE
Using your other worksheets, fill in 1 - 6 on
the Personal Statement worksheet
Use our handy fill-in-the-blank to guide the
structure of your statement
Hash it out and expand it in your own voice
I am a Social Media Strategist.
Fueled for my passion for photography, I strive to bring an independent, creative
energy to my work.
I have evidenced my commitment to the power of photography by my work with
VisitGreenvilleSC, where I launched and implemented the #yeahTHATgreenville
UGC campaign on social media, which has grown to 175k user-generated images on
Through my experiences, I bring a uniquely visual perspective to social media