1. Social Media 101
Content • twitter new markets
niche • • •
social media YouTube
• keywords • •
facebook • Web 2.0• business export •blogging• •
Workshop #1: Introduction to
Social Media
By: Maureen Kerr, Kerr Consulting
2. Agenda
• Introductions
• 3 sections of workshop:
– Intro to social media
– Building an online brand
– Promoting your organization online
• Discussion/questions
7. How We Consume Media Has Changed
1970’s: tv, radio, newspaper,
magazines, record player
1980’s: VCR, Walkman, PC,
video games, Satellite TV
Present Day: Internet, mobile
phones, Blogs, text
messaging. iPhones
11. Definition of Social Media
Social media is an umbrella term that defines
the various activities that integrate
technology, social interaction, and the
construction of words, pictures, videos and
audio.
16. Flipping the Funnel:Seth Godin
Free E-book: Flipping the Funnel Google: Seth Godin
www.Sethgodin.typepad.com WORTH SHARING
17. Why It’s Perfect for
Business
• It's FREE
• Reach new audiences
• Provides new ways of reaching existing
audiences
• Great way to build relationships
• And bring people down the funnel
• Drive traffic to your website
18. WHY SOCIAL MEDIA IN NOT
FREE…
Resources required for social media may include:
Strategic consultation
Training
Creating content
Integrating tools
Distributing content
Relationship management
Measuring value
**But the province will often pay up to 50%
19. How to Use Social Media
for Your Business
• Define your Strategy
• Market Research
• Build your Brand
• Put profiles on: Facebook, LinkedIn,
Twitter (but only if you’re going to use
them!)
• Start conversations, it’s about dialogue
• Post pictures, videos and podcasts
25. The History of the Long Tail
• Popularized by Chris Anderson in a 2004 “Wired”
magazine article that has led to a series of books
• Long Tail Theory: “Long tail products that are in low
demand (low sales volume) collectively make up a market
share that exceeds the bestsellers.”
26. Facebook
Not just for fun:
-Fan pages
-Group pages
-Business page
-Advertising
-Targeted, qualified, demographics
-Pay-per-click
36. A Bit of a Science…
USE YOUR KEYWORDS EVERYWHERE:
• Domain name • Titles of pages
• Alt tags on pictures • Categories on blog
on your website • Meta tags
• Links of keywords • Twitter posts
• Press releases • Tagging pictures
• Articles • Throughout your
• Tagging blog posts website copy/text
37. Public Relations
(PR)
• Article Marketing;
• Press Releases;
• Promote and market yourself, but subtly;
• Provide keywords, links back to your site;
• Provide something of value;
• Put a spin to it;
• Research industry publications online and
off.