Parco Travels is seeking a loan of Rs. 2 billion from the National Bank of Pakistan to expand its travel business. The company has been operating successfully for 5 years, providing excellent customer service and satisfaction. It is now planning to grow its operations and targets new markets. The letter requests information on the bank's loan terms and conditions to support Parco Travels' expansion goals over the next 5 years.

1. Cover Letter
Muhammad Moeed Awais
Chief Executive Officer
Parco Travels
65-A Small Industrial Estate, G.T Road, Gujrat
January 30, 2013
Dr Brohi
Chief Executive Officer
National Bank of Pakistan
2nd floor Head office Chundrigar Road Karachi
Subject: A letter for loan
Dear Sir,
I would like to introduce out company Parco Travels that has been in travelling business for the
past 5 years. We have been an established and popular company with an excellent track record
for the best customer satisfaction. We have never compromised on the quality and the services
provided to the customer. We believe in keeping the customer happy and providing them
services at a very competent price. Our company is moving towards Boom. Actually we are
planning to expand our business activities and for that purpose we need an investment of Rs 2
Billion. We have heard a lot about the relaxing polices and loan schemes of National Bank of
Pakistan from some of my close friends. As we know that National Bank is the only wealthy
bank in the country with great credibility. We shall be glad if you could let us know about your
terms and conditions at the earliest. The loan is required for a period of 5 years.
Thanking you in Advance
Yours truly,
Muhammad Moeed Awais

2. Company Name: Parco Travels
ContactNo: 0800-100-800
Website:www.parcotravels.com
Email id: parcotravels@gmail.com
Address: 65-A Small Industrial Estate, G.T Road, Gujrat

3. Table of Contents
Executive Summary……………………………………………………………………..
The Company ……………………………………………………………
Brief History……………………………………………………………..
Start Up Summary………………………………………………………………..
Location………………………………………………………………..
Investment………………………………………..................................
Loans………………………………………………………………..
Services………………………………………………………………..
Place………………………………………………………………..
Key Strengths………………………………………………………………..
Mission Statement……………………………………………………………….
Vision Statement…………………………………………………………………
Product and Industry Description………………………………………………………………..
Product Description………………………………………………………………..
Industry Description………………………………………………………………..
The Market…………………………………………………………………………………….
Customer Value……………………………………………………………….
Market Segmentation………………………………………………………….
Targeting Customers……………………………………………………….
Differentiation…………………………………………………………………
Positioning……………………………………………………………………….
Product…………………………………………………………………….
Price………………………………………………………….
Place……………………………………………………………..
Promotion………………………………..

4. Executive Summary:
Parco Travels will begin operations this year and provide travel services to people in Asia especially in
Indonesia, India, Saudi Arabia, Japan, China and Malaysia. We have a great opportunity for success
because tourism industry is rapidly growing and there are no providers who are specialized in targeting
these areas. We take advantage of this growth and lack of competition with an experienced staff, excellent
locations and effective management and marketing. Our organization provides the best experience to our
customers by providing them best deals, perfect packages and services to the First, Business and
Economy class.
The Company:
Parco Travels was founded in January 2010 with its initial focus on from air tickets to major tourism
packages. Parco Travels provide complete services concerned with accommodation, traveling and tourism
including hotel facilities. Parco Travels is currently focusing on First Class, Business Class and Economy
Class. It provides above standard services to all customers. Parco Travels is also able to provide the
highest level of services. We provide 24/7 services for our customers and fully manage the services
provided by our partners and also take care of our customers. We solve the problem of customers by
offering them a percentage of refunds on cancelling the services or if they face any problem with the
service. Our Headquarters is located in Islamabad Pakistan. Our Service Centers are located in every city
of the country. In the future our company will continue to focus on providing services in Europe.
Start-Up Summary:
Parco Travels started with capital Rs 300,000,000. Its capital is financed through partner’s investment and
Log Term Loan from National Bank of Pakistan. Further details are located below.
Expenses: There will be rent, office supplies, consultant fees etc. The largest start up expense is for
buildings and computers
Assets: Buildings, Computers and Printers etc
Investment: There are six Partners of Parco Travels and their investments are Noman: Rs 40,000,000
Moeed: Rs 40,000,000 Ashir: Rs 30,000,000 Bilal: Rs 30,000,000 Sidra: Rs 30,000,000 Salman: Rs
30,000,000 and we have also taken loan of Rs 120,000,000 from National Bank of Pakistan.
Our Services:
International Ticketing
Domestic Ticketing
Hotel Reservations
Car Rentals

5. Visa Handling Services
Religious Travel - Umrah Packages
Travel & Vacation Tour Packages
Places we Target:
Malaysia
Japan
Indonesia
Saudi Arabia
India
United Arab Emirates
Turkey
Qatar
Thailand
Bahrain
Key Strengths:
Experienced staff and effective management
Service is available 24/7
Target best location
Computerized Reservation System
Mission Statement:
Parco travelis committed to provide best services to its clients by offering fabulous destinations and
quality staff and management.
Vision Statement:
To help our customers by offering unique tours beyond their expectations.
Product and Industry Description:
Service Description:

6. Parco Travels standard services include air tickets, travel packages,transporting services, hotel
reservation services and additional services include assistance with passport providing access to suppliers.
We do not own any traveling vehicle but we do have contracts with many Cab agencies. The best feature
of Parco Travels offers its knowledge and expertise at competitive rates and specially focuses on travel
which increases satisfaction of customers.
Industry Description:
The travel agency market is competitive. The Internal Computerized Reservation System (CRS) has
changed the way travel agencies operate. The internet gives agencies and individuals the ability to
perform travel related research. Discount airfare brokers have taken advantage of internet by offering
tickets online on line at discounted rates. This has increased price competition. Computerized
Reservation Systems have increased the speed and efficiency of the agency to customer transaction. This
has also increased the start up cost for travel agencies who wish to be competitive.
The Market:
Customer Value:
The Value Proposition of Parco Travels services come from Parco Travels experience. Parco travels
employees are confident in their ability to meet the needs of their customer. Our confidence and ability is
the starting point of developing long term relationships and trust.
Market Segmentation:
It means dividing the market into segments based on variables such as age,gender, family size, income
and occupation. We mostly target customers who are health-conscious people with monthly income of Rs
1,000,000 and who are interested in activities such as hiking and climbing. We also target those people
who are interested in exploring the world for their own pleasure. We target following segments.
Bahria Town
Defence Housing Authority
Cantt
Gulberg
Elite Classes in Every City of Pakistan
Targeting Customers:
A Parco travelis located in the most attractive locations. The natural beauty and outdoor activities attract
many fitness oriented couples and individuals. The areas we target have more people who are interested
in exploring the world and who actively participate in these activities for example hiking, climbing etc.
We focus on sale and promotion of Parco Travels primarily to couples and individuals, but also to
corporate clients.
Differentiation:

7. Parco Travels is committed to its focus, passion and experience. Parco Travels seeks to promote and
provide access to adventure tourism and travel. We provide differentiated offering with the management
experience and committed to make it work.
Positioning:
For clients who wish to participate in Parco Travels. Parco Travels is the main travel agency in Asia.
Parco Travels experienced with and enthusiasm for travel is displayed in exceptional service, value and
advice it provides to its customers.
Product/Services:
We are offering our services to following groups
International Ticketing
Domestic Ticketing
Hotel Reservations
Car Rentals
Visa Handling Services
Religious Travel - Umrah Packages
Travel & Vacation Tour Packages
Price:
Standard Air ticketing prices
Place:
Countries First Class Business Class Economy Class
Malaysia Rs 130,000 Rs 100,000 Rs 90000
Japan
India
Qatar Rs 115,000 Rs 85000 Rs 75000
Indonesia
Thailand
Bahrain
Turkey
United Arab Emirates Rs 95000 Rs 65000 Rs 55000
Saudi Arabia

8. We have more than 30 offices including our headquarters across the country and our offices are in major
cities, so our customers can approach us easily. We have our official website www.Parcotravels.com.pk
which provides Online Reservations. Due to this our customers can easily reach us through their homes
and even if they are at job. Besides Computer Reservation System, we also have online consultants who
provide online consultancy services. And if the customers want to visit us personally, we have offices in
major cities. They can reach us easily.
Promotion:
During the first year of Parco Travels operation, we have organized and sponsored many events. For
example charitable concerts and several athlete events. Parco travels will provide various travel packages
to its loyal customers. In our offices we provide brochure to visitors, we have placed billboards alongside
roads and in marketplaces in many cities of Pakistan. We have also used local TV channels and radio
stations to advertise our services. We have published articles about our services in Local and National
newspapers. For online promotion we have developed our own website and we have also advertised our
ads on other sites.