The document provides instructions for creating a business analytics implementation plan proposal for a design firm. As a business analyst hired by the firm, the task is to convince management that utilizing business analytics would help the business make well-informed, data-driven decisions. The proposal must describe the business, benefits and challenges of business analytics, propose techniques and an implementation plan, and include a backup plan if management does not approve the initial proposal. Research on business analytics implementation plans is required and the 10-12 page proposal must follow APA style guidelines.

1. In learning about BA, you have covered quite a few topics from
the manager’s decision-making process to technology
integration. The best way to pull all of this knowledge together
is to create a BA implementation plan for a hypothetical
organization. This is something you would do in a real-life
scenario if you came across an organization that does not utilize
BA; as a professional, you would create the plan and then
present it to management.
Description of LASA
In this assignment, you will create a business analytics
implementation plan. The plan will consist of explaining
business analytics to management, addressing the advantages
and disadvantages of business analytics, the challenges of
utilizing business analytics, along with a backup plan in case
management does not accept the first option.
Scenario
You have been hired as a business analyst for a well-known
design firm. Currently, they utilize technology for their day-to-
day operations but not to analyze data to help with making
business decisions. Your task is to convince management that
the usage of business analytics would be a great benefit to the
business and it would help the business to make well-informed
decisions and thus action plans that would align with the
business’s strategic planning.
The firm currently has technology in place but does not have
any connected systems. The databases are all independent of
each other but they do utilize a client/server environment. The
firm currently has one location and it is looking to add a second
location in another part of the state, but is unsure as to whether
it would be beneficial to the firm.
Instructions

2. Research business analytics implementation plans. Select at
least 4 scholarly sources for use in this assignment.
Write a proposal in which you explain the importance of using
business analytics.
Objectives of proposals:
Describe the business and provide a summary of the business
analytics they could apply to their business in multiple
scenarios.
Describe the benefits and disadvantages of business analytics,
as well as how the organization can be proactive in addressing
any disadvantages. Include at least 3 benefits and
disadvantages.
Address any challenges the organization may face using
business analytics, as well as how the organization can be
proactive in addressing the challenges. Be sure to address at
least 3 challenges.
Propose three business analytic techniques. Compare them and
discuss at least two benefits and disadvantages of each.
Create an implementation plan to integrate business analytics
into your organization.
Create a backup proposal in case management does not approve
your initial proposal. The backup proposal should have at least
3 changes different from the original plan.
Write the paper from the perspective that it will be presented to
management of the firm and you are trying to persuade them to
utilize business analytics for data-driven decision making.
The paper has to contain the following:
Cover Page
Table of Contents (auto-generated by MS Word)
Introduction
Implementation Plan (5–6 pages of content)
Conclusion
References

3. Utilize at least 4 scholarly sources in support of your
recommendations.
Make sure you write in a clear, concise, and organized manner;
demonstrate ethical scholarship in appropriate and accurate
representation and attribution of sources; display accurate
spelling, grammar, and punctuation.
Write a 10–12-page proposal in Word format. This page total
should include the Cover Page, Table of Contents, Introduction,
Implementation plan, Conclusion, and references. Apply APA
standards to citation of sources
Grading Criteria and Rubric
Assignment Components
Proficient
Max Points
Describe the business and provide a summary of business
analytics.
A clear summary of business analytics and how it is applied
towards the business scenario is given.
16
Describe the benefits and disadvantages of business analytics,
as well as how the organization can be proactive in addressing
any disadvantages.
At least 2 appropriate benefits and disadvantages of business
analytics are fully articulated towards the business scenario.
Strategies are described to address any disadvantages the
organization may encounter.
24
Address any challenges the organization may face using
business analytics, as well as how the organization can be
proactive in facing the challenges.
A full description of at least 3 challenges that may happen while
utilizing business analytics and how the organization will
address those challenges.
16

4. Compare three business analytic techniques.
At least two benefits and challenges of each technique are
clearly stated.
20
Create an implementation plan to integrate business analytics
into your organization.
A clear and concise implementation plan to present to
management as to how to implement or integrate business
analytics into the organization is created.
64
Create a backup proposal in case management does not approve
your initial proposal.
A clear and concise backup plan with at least 3 changes from
the original plan in case management does not accept first
proposal is created.
20
Academic Writing
Organization (12)
Usage and Mechanics (12)
APA Elements (16)
Style (4)
Wrote in a clear, concise, and organized manner; demonstrated
ethical scholarship in appropriate and accurate representation
and attribution of sources; and displayed accurate spelling,
grammar, and punctuation. APA format was used. Use of
scholarly sources aligns with specified assignment
requirements.
40
Total
200