MoBroadbandNow Project

1. Regional Technology Planning Team Report
LAKE OF THE OZARKS
COUNCIL OF LOCAL GOVERNMENTS
BROADBAND STUDY August 2011

5. LAKE OF THE OZARKS
BROADBAND
RESIDENTIAL NEEDS STUDY

6. RESIDENTIAL STUDY BACKGROUND
 Survey mailed May 2011
 4000 homes randomly sampled.
 685 returned surveys/17% response rate
 400 returned surveys analyzed
 Provides margin of error of ± 5 percentage points

7. RESIDENTIAL STUDY: WHO RESPONDED
County pop as % of
% of total
County Frequency Lake of the Ozarks
respondents
Region Population
Camden 129 34% 34%
Laclede 28 7% 29%
Miller 101 27% 20%
Morgan 120 33% 17%
NOTE: 5.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A
COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

8. RESIDENTIAL SURVEY: WHO RESPONDED ?
100%
Rent
90% 6%
Male 2% Other Urban No
18%
80%
39%
70%
64%
60%
50%
84% 88%
40%
74%
30%
54% Female White Rural Yes Own
20%
31%
10%
0%
Gender Race Residence Kids Home
Note: Remaining % is non-response

9. RESIDENTIAL SURVEY: AGE OF RESPONDENTS

10. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Household
County
Income (Census)
Camden 41,757
Laclede 35,807
Miller 34,007
Morgan 35,197
Lake of Ozark Region 36,692
Missouri 45,149
Median Income of Surveyed HH > Median HH income of the region
(32% did not respond to income question)

11. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP
AND INTERNET ACCESS AT HOME

12. RESIDENTIAL SURVEY:
WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY
FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
70%
63%
% HH with Computer % HH with BB or HSI at home
60%
Computer trend line Internet trend line
50%
40% 33%
30%
26%
18%
20% 13% 12%
11% 9%
10% 6%
1%
0%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

13. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
(n=323)
Dial-up 25%
Cable 22%
Satellite 21%
DSL 20%
Fixed Wireless 6%
Cellular BB 6%
Don't Know 1%
Other 1%
0% 5% 10% 15% 20% 25% 30%
SOME WITH INTERNET DID NOT INDICATE THE TYPE THEY HAVE AT HOME

14. APPLICATIONS (RESIDENTIAL)
Keep in touch with friends and family 89
Information to buy services and products 88
Health or medical information 74
News or politics 68
Online banking 66
Buy online 66
Social networking site 62
Visit state or local Gov. sites 50
Watch TV or other videos 35
Look for job online 34
Play online video or games 31
Take class or do homework 24
Work from home 22
Look for a place to live 21
Share something online that you created 21
Sell online 19
Home-based business 17
Contribute to a web site or blog 16
0 10 20 30 40 50 60 70 80 90 100

15. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND
COMPUTER ACCESS
Don't know 4%
Not at all important 4%
Somewhat Important 10%
Important 22%
Very Important 60%
0% 10% 20% 30% 40% 50% 60% 70%

16. LAKE OF THE OZARKS
BROADBAND
BUSINESS NEEDS RESULTS

17. BUSINESS STUDY – RESPONSES BY COUNTY
Percent of total
Percent of Total
County Frequency number of
Respondents
Businesses
Camden 34 63% 43%
Laclede 1 2% 24%
Miller 7 13% 20%
Morgan 12 22% 13%
Total number survey responses = 54

18. EMPLOYEE BUSINESS SIZE
1–4 65%
5 - 25 23%
26 – 100 8%
101 – 500 4%
501 – more 0%
92% have internet service at their business
70% of those responding did not know their
speed

19. NATIONAL BUSINESS CLASSIFICATION
Utilities 2%
Transportation and Warehousing 2%
Retail Trade 12%
Real Estate and Rental and Leasing 8%
Professional, Scientific and Technical… 12%
Manufacturing 8%
Information 10%
Health Care and Social Assistance 2%
Finance and Insurance 8%
Educational Services 12%
Construction 2%
Arts, Entertainment and Recreation 14%
Agriculture, Forestry, Fishing and Hunting 4%
Accommodation and Food Services 6%

20. BUSINESS BROADBAND PROVIDERS (N=38)
AT&T 21%
Charter Communications 16%
HughesNet 13%
Sprint 11%
Socket 11%
MSN 5%
Windstream 3%
Wild Blue 3%
Virgin Broadband 3%
St Louis Online 3%
Radiowire 3%
Locom 3%
Lexsar Solutions, Inc. 3%
Earthlink 3%
CenturyLink 3%
One respondent uses 2 providers for internet access

21. TYPES OF INTERNET CONNECTIONS
T-1 2%
Frame Relay/Fractional T-1 (i.e.,… 2%
Mobile Wireless (Cellular Aircard) 12%
Cable Modem 12%
Fixed Wireless 7%
DSL 21%
Fiber to the Premises 2%
Satellite Broadband 21%
Dial-up Line - 56 Kbps or Less 21%

22. BROADBAND SERVICE RATINGS

23. SUPPORTED INTERNET APPLICATIONS
E-mail 100%
Videoconferencing 18%
File sharing 43%
Internet telephone 18%
E-business 21%
Website applications 59%
Business to business functions 39%
On-line education 39%
Banking 71%
Monitoring functions (energy, security, etc.) 16%
Research 46%
On-line appointments 18%
On-line customer support 46%

24. WHY IMPORTANT?

25. COMMERCIAL BROADBAND ENVIRONMENT
Availability of Multiple, Competing Broadband
Options
There is not a broadband option
available that is suitable for my 38%
business.
Not Competitive at All, only one
42%
provider option
Somewhat Competitive, two
18%
providers
Competitive, several options 2%

26. COST OF SERVICE
Don’t know how much we pay. 7%
More than $300 per month 2%
Between $200 and $300 0%
Between $100 and $200 11%
More than $50 and less than $100 49%
Less than $50 31%

27. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
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28. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four (4)
phases:
 Phase 1 (Completed Today): Needs Assessment and
Existing Information Review – A detailed understanding
of the current broadband climate and the current and
future broadband-related needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths,Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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29. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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30. UNDERSTANDING SWOC

31. SWOC ANALYSIS
 Phase 2: cont’d
The analysis should cover a wide range of issues including
those centered on:
 residential, business and institutional broadband availability
and adoption,
 whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
Providers are asked during Phase 2 to present their ideas
on possibilities for advancing the broadband environment.
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32. INDIVIDUAL SECTOR DATA
 Online Surveys (OLS) were received from the
following groups:
Agriculture (5) Energy (5)
Library (1) Community &Social Services (8)
Local Government (6) Economic (2)
Public Safety (2) Industry and Manufacturing (8)
Business & Prof. Services (37) Tourism (12)
Healthcare (4) Higher Education (2)
K-12 Education (21) Environment (3)
Workforce Development (1)

33. INDIVIDUAL SECTOR DATA
SECTOR REPORTS

34. SWOC ANALYSIS
VOTING
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35. UNDERSTANDING SWOC

36. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
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37. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost broadband
adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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38. Additional Discussion
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39. Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
Broadband Summit Nov. 17, 2011
Capital Plaza Hotel, Jefferson City
Follow us on Facebook and Twitter
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40. THANK YOU
FOR PARTICIPATING IN THE
LAKE OF THE OZARKS
BROADBAND PLANNING
PROJECT!
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