(mobileYouth) Youth Loyalty: Is Price Key?
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(mobileYouth) Youth Loyalty: Is Price Key?
- 1. Is Price Key to Youth Loyalty? Youth Mobile Loyalty: is Price Key? MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 1
- 2. Is Price Key to Youth Loyalty? What drives youth loyalty? MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 2
- 3. Is Price Key to Youth Loyalty? Not discounts, offers or price ...easy come easy go MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 3
- 4. Is Price Key to Youth Loyalty? Loyalty isn’t a programme Loyalty is created through service experience not marketing MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 4
- 5. Is Price Key to Youth Loyalty? Creating loyal youth mobile customers is... Failing to Deliver a basic service experience #1 contributor to churn ...common things done uncommonly well MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 5
- 6. Is Price Key to Youth Loyalty? Loyalty isn’t a cool, fun, ad campaign Loyalty starts with the metrics you choose not your creative agency MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 6
- 7. Is Price Key to Youth Loyalty? Loyalty is a Social Process Youth aren’t loyal to brands they’re loyal to what those brands do for their Social Universe MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 7
- 8. Is Price Key to Youth Loyalty? Loyalty is a Social Process Youth switch provider after consulting friends and online opinion leaders MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 8
- 9. Is Price Key to Youth Loyalty? Youth will stay with a provider even if they are more expensive or don’t have the right handsets Youth don’t switch unless you piss them off MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 9
- 10. Is Price Key to Youth Loyalty? Loyalty lies in addressing the 3 Key Pain Points of youth mobile usage MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 10
- 11. Is Price Key to Youth Loyalty? Loyalty Insights @ The Youth Research Store “Youth Loyalty: Is Price Key?” Get the Full Report @ The Youth Research Store Including: * Infographics * Research Briefings * Analyst Reports * Books More subjects include: * Mobile money * Emerging markets * Churn and influence * New apps and services click to visit store * Youth mobile behavior www.YouthResearchStore.com/collections/loyalty MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org - 11