28. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
29. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
30. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
• iPad: 25M million in first 14 months (one every 1.4 seconds)
31. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
• iPad: 25M million in first 14 months (one every 1.4 seconds)
• iPhone users spend 90+ minutes PER DAY in apps
32. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
• iPad: 25M million in first 14 months (one every 1.4 seconds)
• iPhone users spend 90+ minutes PER DAY in apps
• Google Android biggest OS (600,000+/day)
33. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
• iPad: 25M million in first 14 months (one every 1.4 seconds)
• iPhone users spend 90+ minutes PER DAY in apps
• Google Android biggest OS (600,000+/day)
• By 2013, more people will access internet from mobile
devices than computers
52. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
(Source: aimgroup.com, September 2010)
53. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
(Source: aimgroup.com, September 2010)
54. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
(Source: aimgroup.com, September 2010)
55. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
•Average spend 50% higher on mobile than web
(Source: aimgroup.com, September 2010)
74. Bespoke vs. Platform
Platform
1-2 weeks
Free - $10,o00
Platform chases technology
No tech proficiency required
Limited functionality
75. Mobile Roadie is a mobile engagement platform.
Our tools help brands engage & monetize
consumers on mobile.
76.
77.
78. We power apps across a wide variety of
industries such as music, sports, publishing,
events, education, brands and hospitality.
79.
80. Marquee clients include:
Honda / CAA Adele
The Beatles Random House
Wynn Las Vegas Fiat / Fader Magazine
Taylor Swift Madonna
Vera Wang Katy Perry
Dallas Mavericks Washington Redskins
Harvard University Miami Dolphins
World Economic Forum Sacramento Kings
Annenberg Foundation Spin Magazine