1. 79%
U.S. adults use
of online
social media.
Source: Netpop Research, http://bit.ly/I9XDzE
2. 51% of consumers are
more likely to buy a product or
brand after liking them
on Facebook.
Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
3. For narrow targeting Facebook
reaches its intended audience
90% of the time VS an
online industry standard of
35%.
Source: Nielsen OCR Study, http://bit.ly/nielsenocr
4. For broad targeting, Facebook
reaches its intended audience
95% of the
time VS an online industry
average of 72%.
Source: Nielsen OCR Study, http://bit.ly/nielsenocr
5. 53% of people follow a
business vs. 32% who
follow a celebrity; 100M Page
likes happen every day.
Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
6. The median
of U.S. social media users is
age
41 .
Source: Netpop Research, http://bit.ly/I9XDzE
7. Spending on Facebook ads
increased by
in 2011.
93%
Source: Adobe Digital Index, http://bit.ly/I5sT85
8. WELCOME!
#FB4BIZ
CHRIS LUO MIKE VOLPE
Head of Global SMB Marketing,
Chief Marketing Officer,
Facebook
HubSpot
9. Facebook’s
to Business
1 2 SUCCESS
3 4 WORKSHOP
steps
11. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ
2 FOLLOW US FOR ONGOING UPDATES Like
www.Facebook.com/Marketing
www.Facebook.com/HubSpot
12. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ
2 FOLLOW US FOR ONGOING UPDATES Like
3 GET THE SLIDES & RECORDING TOMORROW
13. Facebook’s
Everything on
Facebook Starts Connect to New Fans
with Your Page 1 2 with Facebook Ads
3 4 Influence the
Engage Friends of
Your Fans
with Quality
Content
steps Your Fans
55. ADS BUSINESS PAGE
RESULTS IN Q1:
57% increase in traffic to
HubSpot.com from Facebook
47% increase in leads
from Facebook
56. Facebook’s 4 Steps to Business Success
STEP 1
Build Your Facebook Page ON DEMAND
STEP 2
Connect to Fans with Ads TODAY
STEP 3
Engage Your Fans with Quality Content MAY 30TH
STEP 4
JUNE 27TH
Influence the Friends of Your Fans
57. CONGRATS
on your $50 free ad credit!
You are eligible for
Facebook sign-up help.
1-800-669-9600
#FB4BIZ
58. THANK
YOU!
CHRIS LUO
Head of Global SMB Marketing
Facebook
MIKE VOLPE
CMO, HubSpot
#FB4BIZ
59. Search Engine
Optimization
Blogging &
Social Media
Lead Generation
All-in-One Lead
Marketing Software Management
Email &
Automation
Marketing
Analytics
60. 3 2000 7 50+ 6 15 0
inbound inspiring small reasons
days learning breakout group not to
marketing sessions keynotes
professionals tracks workshops GO!
REGISTER TODAY!
http://inbound2012.eventbrite.com/
www.InboundConference.com
61. Q&A Get a Demo
of HubSpot:
www.HubSpot.com/FB4Biz