Mobile Horizons Istanbul Blippar Demo - Mikela Eskenazi (note: this is a generic Blippar presentation, it was not given at Mobile Horizons. However, is does contain several case studies so we thought it would be of interest.) Mobile Horizons Istanbul was a unique thought-leadership forum about the disruptive changes caused by mobile technologies: Wearable Technologies, New interfaces, Mobile Retail, Big Data, Connected Life, and more! Featuring international mobile visionaries and Turkish business leaders Mobile Horizons Istanbul was held at an exclusive venue on the shores of the Bosphorus For more information, please visit the website at www.mobile-horizons.com or facebook at www.facebook.com/mobilehorizons.

1. Demonstration:
Blippar
Mikela Eskenazi
New Market Consulant, Blippar
Mobile Horizons Istanbul
This presentation was made on June 4, 2013
at the Mobile Horizons Istanbul conference.
To learn more about this unique thought-
leadership forum, please visit the website at
www.mobile-horizons.com or facebook at
www.facebook.com/mobilehorizons.
(note: this is a generic Blippar presentation, it
was not given at Mobile Horizons. However,
is does contain several case studies so we
thought it would be of interest.)

2. Updated January 2012
To Blipp: Mobile Visual Discovery
The power to unlock the world around us for interactivity
and engagement

3. ‘Augmented Reality’
• Nerdy?.
• Over-techie?
• Novelty or gimmick?
• Does the consumer even care?
DEMO
Instead, simply “blipp” to use your phone like an ‘eye’ to instantly unlock the
world around us using the Blippar app
Blippar™ - a revolutionary mobile platform and game-changing new content
medium - turning products and print into instantaneous, interactive
experiences.

4. What can Blippar do?
DISCOVER
!into spontaneous mobile
content experiences for
users
UNLOCK
the static world
instantly !
CONVERT
!.with meaningful
results
!can trigger
anything a smart
phone can do
(see next slide)
• Direct Sales
• Engagement
• Impact & Loyalty
• Rich Data Metrics
Any product, print,
collateral, logo or
image, offline or
online!

5. Blipp to!
Every experience shareable
via social networks
Watch video Virtually Try-On
Learn More
(links, recipes, etc)
Find Nearest StorePose with Celeb Enter Sweepstake RevealRedeem Coupon
Vote
Play Game
Enter 3-D world
And your
ideas here!
Buy Now

6. Why Blippar, specifically?
BEST
TECH IN
MARKET
POWERFUL
DATA
A NEW,
INTERACTIVE
CONTENT MEDIUM
A NEW
BEHAVIOR &
ECO-SYSTEM
• A new verb “to blipp”
• Single, cumulative
audience of millions
• Driving action
across all media
types – press,
outdoor, instore, off-
pack, more
TO BLIPP;
EMPOWERS
ADVERTISERS &
MEDIA OWNERS
• Simple self-
publishing tools to
empower
CREATIVES not
techies
• Limited only by
imagination
NEW VISION AND
PIONEERING
APPROACH FOR
BRANDS & TECH
• Proprietary tech
• Fastest
• Stickiest
• Peel away
• Qualcomm-
backed
• Broadest range of
features
BEST IN CLASS,
BAR NONE
Providing clients:
• # Uniques
• # total blipps
• Avg dwell time
• Heatmap of blipp
locations
• Timechart
• Click throughs &
actions in blipp
1) MEASURABLE
ENGAGEMENT
2) ROI/ INFORM
MEDIA BUY
A powerful new platform driving a single audience & scaling rapidly

7. Success to date
April, 2013
2,400,000
Direct downloads
The largest single
platform, image-recognition/
AR audience globally
90%
10%
AVERAGE BLIPPS
7.5xper first time user
65%
35%
DATA TRACKING TOOL
Unique / total blipps by date/ time, geo-
mapping, % response by marker activity in
blipp e.g. click through, downloads, photo-
shares etc.
AVERAGE DWELL
2.5 minsper blipp
MANY CAMPAIGNS
250,000+
INTERACTIONS
(60% active users)(OS breakdown)
Business Highlights
• Invested in by Qualcomm Ventures
• 35 staff across offices in London and
New York – and growing rapidly
• Multi award-winning – including Most
Innovative Tech at Mobile World
Congress, Best Start-up at Le Web and
Best AR Browser at the AR Awards
• iOS and Android compatible – recently
launched with Blackberry 10
500,000+
US Downloads

8. The increased “dwell time” AR brings to
traditional media (average mins.)
7
0.00
0.50
1.00
1.50
2.00
2.50
3.00
On-pack with
blippar
On-pack
without blippar
Street billboard
with blippar
Street billboard
without blippar
Press ad with
blippar
Press ad
without blippar
Minutes
@blippar @rishmitra

9. How to Blipp your brand
1. Choose your marker(s)
• Press page, image, logo, package,
billboard - or any combination
2. Choose your content experience according to
the behaviour you want to drive
3. Add the blippar education
4. Build, demo, go-live and get blipping!
Good Practice:
1. Invest in content: It’s this the consumer wants,
not the tech
2. Invest in education (as pictured): bold,&
enticing. What should they blipp? Why should
they?
3. Support your blipp: cross format education, PR,
social-seeding
4. Use the experts: Blippar knows best & recycles
good-practice across our platform

10. Join the pioneers & make blipping part of your long term
marketing mix!

11. A selection of awards, nominations and press profiles
Don’t just don’t take our word for it!
A selection of recent press
Economist, Huffpost, PFSK, Fortune, SB Nation , Mashable, MarketWatch, Pulse,
PFSK conference presentation, Irish Times, TNW: blippar wins Le Web, Wired

12. 1. Build a 360° interactive consumer experience: whether in-store, at home
or on the go
2. Reap the qualitative value
• Proactively requested, high dwell time
• The consumer’s undivided attention
• High brand association through tech & interactive story-telling
3. Reap the quantitative value
• Learn & test: use the data to learn what works best for your audience
• Uniquely measurable direct response and ROI
• Inform media-buy
4. Pioneer with us on this as a new medium across your marketing mix
In Summary: Why ‘Blipp’

13. Case Studies

14. Justin Bieber Case-study
• Most successful AR campaign on record
• Blipp delivered:
• Augmented reality, exclusive tracked
video from artist
• Opportunity to take virtual photos with
artist
• Opportunity to win concert tickets
• Click-through to download album
• Promoted via outdoor posters and social
channels
• Watch demo video
Total number of blipps: 1,259,933
Total number of unique user: 501,726
Average blipps/person: 2.75

15. Heinz Case-study
• Most successful product AR campaign
on record
• Heinz Ketchup ‘off bottle’ blipp
• Blipp delivered:
• Augmented reality, 3D animated recipe
book
• Daily competition winner
• Recipe downloads to phone memory –
refreshed weekly
• Link to video content and facebook
• Not promoted on pack – only socially, and
via a single UK advertorial
• Viral response
• Play video demo
Total number of blipp: 419,891
Total number of unique user: 126,596
Average blipps/person: 3.3

16. 5Gum Case-study
• Most successful off-pack ‘gaming’ AR
execution on record
• Blipp delivered:
• Augmented reality, 3D animated scene
and tap-to-explode asteroid game
• Option to play ‘augmented’ on pack or
to ‘peel away’ and play on screen
• Timed game. Scores entered to leader-
board with opportunities to win prizes
• Other linked-to pages of offers
• Promoted via POS, outdoor posters and PR
• Generated large number of column inches
• Watch demo video
Total Blipps: 285,513
Blipps per user: 9.4
Blipps Feb: 33,097
Blipps March: 127,892
Blipps April: 74,979
Blipps May: 27,386
Blipps June: 21,718

17. Shortlist Magazine Case-study
• Most successful interactive magazine on
record with over 10% reader conversion
• Fully interactive edition of Shortlist magazine
• Blipp delivered 20 pages of interactive content
including:
• World’s first ‘playable’ cover
• Video plays
• Buy now links
• Competition
• Instant vote/ polling
• Virtual ‘try ons’
• Play video demo

18. Play now!
1. Simply download the Blippar app and test against the
following pages – ensure you have good 3G/ 4G or wifi
connection
2. Hold phone up to each page in turn and watch the image
jump to life or print off, to enjoy the ‘tracking’ and 3D
aspect off the printed page
3. Take care to only get one image in the camera view at a
time on multi-marker pages
4. If experience ‘peels away’ to screen (by moving phone
away from marker image) you can
a) Move phone back to the page to pick the tracking
back up
b) Select the ‘x’ to come out of the blipp and try the
next one.
Note: Blipps can expire or only be accessible in certain
territories. Ask your account contact should you experience
any problems.

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30. PLAY THis
BUILDING
DOWNLOAD
BLIPPAR
PLAY Me
©2012 Disney
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01)2%')3!)4()456) &"%0'%5)-6()7-/8) *02')0/%,5%5)-6()****
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:;; :;;
:;; :;;
WIR Bliappr Building Wrap AW 5.indd 1 21/12/2012 15:51

31. Blipp each marker individually

36. Blipp each page individually – 2 different blipps

37. Blipp each album individually

40. Blipp each note individually

46. Blipp each marker individually

48. Blipp each marker individually

49. Blipp each marker individually

50. Blipp each marker individually

51. Blipp each marker individually

53. Blipp each marker individually

54. Blipp each marker individually

55. Thank you
@mikelaE
ib@blippar.com
uk.linkedin.com/in/meskenazi/