6. 1. PICK A PLATFORM
Droid?
Windows Mobile?
iPhone, iPad?
7. 2. TOOLS
●Get a SmartPhone or iPad.
2. Join the Apple iPhone Developer program.
3. Prepare a Non-Disclosure
Agreement.
3. Download and Install the latest
iPhone SDK.
Make sure you have all the basic tools
needed to execute the app.
16. ANSWER THESE
QUESTIONS
1.Does your App solve a
unique problem?
“Figure out what sucks, and how your app can make
the life of its user more comfortable.”
~Jen Gordon, Smashing Magazine
18. ANSWER THESE
QUESTIONS
2. Does your App serve a specific
niche?
Find a passionate niche audience
(i.e. dog lovers) and watch your app
go viral. Passionate people spread
the word.
Smashing Magazine
20. ANSWER THESE
QUESTIONS
3. Are you building a better wheel?
You may essentially be
doing the same thing as
other apps, but you must
do it better.
Smashing Magazine
22. ANSWER THESE
QUESTIONS
Smashing Magazine
4. Is your app sticky enough to
warrant return visits?
Attention spans are short.
Make sure you’re
engaging your user
enough by encouraging
participation.
35. Play with the Top 10 apps.
4.
Smashing Magazine
6. USER
EXPERIENCE
36. Play with the Top 10 apps.
4.
How do they navigate?
Smashing Magazine
6. USER
EXPERIENCE
37. Play with the Top 10 apps.
4.
How do they navigate?
How are they organized?
Smashing Magazine
6. USER
EXPERIENCE
38. Play with the Top 10 apps.
4.
How do they navigate?
How are they organized?
How much info do they have?
Smashing Magazine
6. USER
EXPERIENCE
39. Play with the Top 10 apps.
4.
How do they navigate?
How are they organized?
How much info do they have?
Smashing Magazine
How do they take advantage of the
unique characteristics smartphones
offer (GPS, touch, etc.)?
6. USER
EXPERIENCE
41. FIND YOUR TARGET
AUDIENCE
EX: If Your App is a GAME users will want to beat
their high scores, or new users may need guidance
and encouragement to keep playing.
Predict what they will
want to do.
6. USER
EXPERIENCE
42. FIND YOUR TARGET
AUDIENCE
EX: If Your App is a UTILITY think about how or
where the task will be completed in real life, what
will happen when the task is completed?
Predict what they will
want to do.
6. USER
EXPERIENCE
43. FIND YOUR TARGET
AUDIENCE
Figure out what types of people will use your app.
Don’t leave anyone out, and create live scenarios
for testing.
Predict what they will
want to do.
6. USER
EXPERIENCE
51. Not a Designer or
Developer?
Find mobile
interface pros
on sites like
CoroflotFind
mobile interface
pros on sites
like Coroflot,
CrowdspringFin
6. USER
EXPERIENCE
52. 7. THE APP STORE
Ask your developer
to do the following:
1. Create your Certificates
2. Define App IDs
3. Create your Distribution Provisioning Profile
4. Prepare Application
5. Upload iTunes Connect
53. 8. PROMOTION
Get involved in Social Media.
Set up fan
pages and
start creating
hype about
your app to
your target
market(s).
54. Contact Friends
and Family.
Create email lists
and start spreading
the word on your
app. You may be
surprised how fast
20 people turns to
2000.
Smashing Magazine #2
8. PROMOTION
56. Prepare for
Multiple Releases
Save some features for
future releases. It will
take too long to get
your dream list on the
market. Multiple
releases also give an
opportunity for more
promo down the line.
8. PROMOTION
58. Prepare for a Huge
Launch.
Exploit all resources
including, online PR,
App review panels,
niche networks, social
media, to build launch
anticipation.
8. PROMOTION