Mobile UI Trends and Innovation presentation at Mobile 2.0 Europe 2010 by Frederik Ademar, of The Astonishing Tribe (TAT) - ©

1. Mobile UI Trends and Innovation
Fredrik Ademar, Mobile 2.0 Barcelona, June 2010

5. An industry in transformation

6. An industry in transformation
Shift of power
Shift of focus
Pre sales to post sales
value transition

7. Device as a commoditized service platform
.
The device becomes
a connected, network-
aware thing, with high-
quality sound, high-
quality LCD touch-
screen and a decent
camera….

8. Device as a commoditized service platform

10. commoditization,
Avoid commoditization, but keeping complicance

11. commoditization,
Avoid commoditization, but keeping complicance

12. commoditization,
Avoid commoditization, but keeping complicance

13. Dual screens
D ua l D ri f t
Multiple linked displays and
interaction sur faces
www.youtube.com/TATmobileUI

15. FUSE
A hands on exploration of next
generation sensor fusion
www.youtube.com/TATmobileUI

16. Asymmetric projections and light settings

17. Spinach
3D User Interfaces and
autostereoscopic displays
www.youtube.com/TATmobileUI

18. ProjectoUI
Picoprojectors and cameras
www.youtube.com/TATmobileUI

21. Sketching and rapid, low-fi prototyping,
- early testing of your concept visions

22. Augmented identity storyboard sketching

25. coverage…
A lot of media coverage…

26. AR and Recognizr,
Recognizr,
what is the value
add, really?
add, really?
Speed
- an immediate, no click interface
Accuracy
- tightly linked input and output
- computer vision is essential
Context
- AR is mainly a ”here” experience
- AR is part of a larger UI ecosystem
- Realtime aspect is fundamental
Aesthetics
- 3D etc.

27. AR in phones – at the threshold of being useful..
useful..
Some limiting technical factors
- Camera resolution, object distance, lighting conditions
- Low camera FPS gives motion blur, lagginess.
- More accuracy -> more data to be processed (CPU/GPU)
- Live processing requirements
-”Gimmicky”, ”too early”
-How to monetize?
- LBS, games, training, promotions, ads, shopping aid, events..

29. Three fields selected

30. We visualize continously

31. THANK YOU!