Marketing on China's professional networking sites Wealink.com

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Marketing on Chinese online professional networks is often overlooked by marketers trying to reach Chinese professionals or company decision makers. With LinkedIn being practically unknown in China, other platforms compete for connecting the largest workforce in the world. One of such platforms is Wealink.com. This presentation looks into this networks and its features from a marketer's perspective.

Marketing

China’s Top Business Social Networking
Websites
926
369
98 84
26
1000
900
800
700
600
500
400
300
200
100
0
Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com
Number of daily users (thousand)
Most active networks (daily users)
2014 iResearch

China’s Top Business Social Networking
Websites
30,000,000
20,000,000
7,000,000
5,000,000
1,200,000
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
-
Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com
Number of registered users
Total number of registered users
Companies own numbers

Features
• 7 million registered users
• Active: ~370,000 daily users
• Almost full access without registering
• Entirely for job seekers and recruiters
• 90% of ads are from recruiters and
recruiting companies
• Mobile app

Home page
All about recruiting
Recruiters can verify
their profiles
90% of ads are jobs
related

Company search
Company search is
geared towards
job seekers

Company page
Vacancies
Salaries and benefits
info
Company ratings
Location

THANK YOU!
Reach across the Great Wall! www.sampi.co

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Marketing on China's professional networking sites Wealink.com

1. China’s online business networks for marketing: Wealink.com By Sampi Marketing

2. China’s Top Business Social Networking Websites 926 369 98 84 26 1000 900 800 700 600 500 400 300 200 100 0 Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com Number of daily users (thousand) Most active networks (daily users) 2014 iResearch

3. China’s Top Business Social Networking Websites 30,000,000 20,000,000 7,000,000 5,000,000 1,200,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 - Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com Number of registered users Total number of registered users Companies own numbers

4. Sites general profile • Largest • Lower level professionals Dajie • 2nd largest • White collar Tianji • 3rd largest • White collar & VIP Renhe • Very active • Only for recruiting Wealink • Relatively small • White collar Ushi

5. Features • 7 million registered users • Active: ~370,000 daily users • Almost full access without registering • Entirely for job seekers and recruiters • 90% of ads are from recruiters and recruiting companies • Mobile app

6. Home page All about recruiting Recruiters can verify their profiles 90% of ads are jobs related

7. Company search Company search is geared towards job seekers

8. Company page Vacancies Salaries and benefits info Company ratings Location

9. Summary Size • 7 million registered users and millions of unregistered users Audience profile • Job seekers and recruiters Marketing value • Only for companies that are recruiting Drawback • 100% geared towards recruiting, no quality profiles

10. THANK YOU! Reach across the Great Wall! www.sampi.co

Marketing on China's professional networking sites Wealink.com

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