This lecture was prepared for a 2nd year Advertising course. The content of this lecture was inspired by two different talks I had attended by two speakers: Ross Chowles and Graham Warsop (https://www.youtube.com/watch?v=PymsgQWN-gw).

1. Managing the creative process.

7. Inspiration exists, but it finds you
working.
-Picasso

8. Aa
• Aa
Don’t Go Near Your MacBook.

9. The danger of common sense.

10. The power of counter intuitive
thinking.

12. The

13. Be responsible by being
irresponsible.

15. Simple Rules.
1. Listen

16. Simple Rules.
1. Listen
2. Process

17. Simple Rules.
1. Listen
2. Process
3. Get all your ideas out

18. Simple Rules.
1. Listen
2. Process
3. Get all your ideas out
4. Evaluate

19. Put all your ideas on the wall.

20. Aa
• Aa
Beware of falling in love with your idea.

24. The emotional cost of an idea.
The emotional cost of an idea:
Sunken Costs.

30. Aa
• Aa
Computers are useless. They only give
answers.
Picasso

32. Draw the person sitting next to you.
You only have 30 seconds.

33. Draw a man on the beach.
1 minute.

37. Unexpected.

38. Creativity is not everything.

39. Creativity is not everything the only
thing.

40. Creativity is the most abused word in
the English language besides the word
love.
Innovative thinking.

41. How many creatives does it take to
change a lightbulb?

43. Robertsons Spices
#SkyDine
The Hardy Boys
Bronze: Media Innovations
Bronze: Live Activations

44. FOX Crime channel
Ireland / Davenport
Gold: Media Innovation
Single Medium
Gold: Outdoor Media

45. Johnnie Walker One Bottle
Bottle Store
King James Group.
Gold: Effective Creativity

46. Lucuzade Radio Ads – Ogilvy Jnb
Grand Prix at Cannes & Loeries.