SlideShare uma empresa Scribd logo
1 de 16
Approach Note: Adopting Enterprise Mobility with Smartphone Discussion Document December 2, 2010
Executive Summary -   - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contents -   - ,[object Object],[object Object],1. Smartphone landscape 3. Smartphone Architecture Options 4. Case Study: CIO Dashboard Appendix 2. Smartphone Platform Selection ,[object Object],[object Object],[object Object]
1. Smartphone landscape -   - Source: wikipedia Smartphone market share - Q1 2010 ( unit sale ) Key players in Smartphone OS space Smartphone OS Change in market share since Q1 2009 Symbian  - 4.5% RIM - 1.2% Apple (iPhone) + 4.9% Android + 8.0% Windows Mobile - 3.4% Linux - 4.3% Others - 0.5%
1. Smartphone landscape -   - Source: AdMob mobile metrics report, February 2010 Share of  mobile web traffic  by Smartphones iPhone (Apple) and Android (Google) platforms are fast capturing the mobile web space The Mobile Web
2. Smartphone Platform Selection -   - Business objectives Target user base IT application ecosystem Anticipated usage pattern Adopted Smartphone Strategy Enterprise Smartphone strategy should align Business Objectives with the needs of targeted user base while optimizing the existing IT application ecosystem Developing an enterprise Smartphone strategy
2. Smartphone Platform Selection -   - Source:  http://shahneil.com/2010/02/smartphone-war-part-i-smartphone-os-differentiating-factor/ Smartphone user’s  pyramid of needs Performance of Smartphone platforms iPhone and Android with their superior user experience are the preferred choice in consumer Smartphone market Maturity of Smartphone platform: Consumer’s perspective  iPhone Android Blackberry Symbian Legend: Best in class  Barely working  Apps A huge library of Apps, right from social networking, tools and games Features and Functionality Navigation, Audio, video, camera, calendar, alarm clock etc Ease of Communication SMS, MMS, Web browser, email, chat services and document viewer Design and Performance Usability, battery life, ergonomic design, touch screen, QWERTY keyboard Secure and Reliable connection Connectivity, speed, compatibility with networks and reliability
2. Smartphone Platform Selection -   - Source:  wikipedia iPhone and Android platforms, with their cutting edge design and dedicated community support, are making inroads into Enterprise Smartphone space Maturity of Smartphone native platform: Enterprise Architecture perspective  Legend:  Good  Bad  Mobile Platforms Programming Language Learning Curve IDE Support Community Support Backward Compatibility Dynamic Data Push Ease of Deployment iPhone Objective C Android Java / C Blackberry Java Symbian C++
3. Smartphone architecture options -   - Native Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Web Application  ,[object Object],[object Object],[object Object],[object Object],[object Object],Description Benefits Architecture Options Drawbacks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hybrid Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Case Study: CIO Dashboard -   - Business Case Enable enterprise Quality dashboard on Smartphone. The enterprise Quality dashboard, provides an instant health check of all active projects in the enterprise. Enabling the Quality dashboard on a Smartphone will greatly improve the decision making capability of the CIO and senior management staff.  Target Users: CIO, Senior Management Staff Anticipated Usage Pattern:  - Approximate 100 users - Maximum 10 concurrent users - No data entry through Smartphone (Read Only)
4. Case Study: CIO Dashboard -   - Decision tree to arrive at the appropriate architecture Medium High Low True Medium False CIO Dashboard Volume of data Low Frequency of data updates False Need of user input High Mobile Web Application Architecture True True Recommendation: Enhance the existing Quality dashboard to enable it on Smartphones Medium Low False High False False False
2 -   - 4. Case Study: CIO Dashboard Implementation Approach  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Due- diligence (2 Weeks) Development (tbd) ,[object Object],[object Object],Rollout (tbd)
-   - Appendix
Comparison of available mobile development tools -   - Source: amlcode.com
Worldwide mobile usage data -   - Source: Gartner
Thank You For additional information please contact  Rahul Sethi – Principal Mobiangle.com [email_address] 1-408-459-0657

Mais conteúdo relacionado

Mais procurados

IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013
IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013
IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013
IBM Switzerland
 
IFML - Internet of Things and Internet of People: The Role of User Interactio...
IFML - Internet of Things and Internet of People: The Role of User Interactio...IFML - Internet of Things and Internet of People: The Role of User Interactio...
IFML - Internet of Things and Internet of People: The Role of User Interactio...
Marco Brambilla
 
A methodology for model driven multiplatform mobile application development
A methodology for model driven multiplatform mobile application developmentA methodology for model driven multiplatform mobile application development
A methodology for model driven multiplatform mobile application development
IAEME Publication
 

Mais procurados (20)

App and/or Mobile Web
App and/or Mobile WebApp and/or Mobile Web
App and/or Mobile Web
 
Enterprise Mobility - An Introduction
Enterprise Mobility - An IntroductionEnterprise Mobility - An Introduction
Enterprise Mobility - An Introduction
 
IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013
IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013
IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013
 
Mobile application-testing for shanethatech
Mobile application-testing for shanethatechMobile application-testing for shanethatech
Mobile application-testing for shanethatech
 
Innovate 2013 session 1243 mobile testing.v3
Innovate 2013   session 1243 mobile testing.v3Innovate 2013   session 1243 mobile testing.v3
Innovate 2013 session 1243 mobile testing.v3
 
Training Opportunity: Certified Mobile App Professional (CMAP) Testing
Training Opportunity: Certified Mobile App Professional (CMAP) TestingTraining Opportunity: Certified Mobile App Professional (CMAP) Testing
Training Opportunity: Certified Mobile App Professional (CMAP) Testing
 
IBM InterConnect 2013 Mobile Keynote: Marie Wieck
IBM InterConnect 2013 Mobile Keynote: Marie WieckIBM InterConnect 2013 Mobile Keynote: Marie Wieck
IBM InterConnect 2013 Mobile Keynote: Marie Wieck
 
Mobile ommunication for Rubber cultivation
Mobile ommunication for Rubber cultivationMobile ommunication for Rubber cultivation
Mobile ommunication for Rubber cultivation
 
Cloud mobility final
Cloud mobility finalCloud mobility final
Cloud mobility final
 
Bandwidth Efficient : On-Demand Multimedia Advertisements using Mobile Agents
Bandwidth Efficient : On-Demand Multimedia Advertisements using Mobile AgentsBandwidth Efficient : On-Demand Multimedia Advertisements using Mobile Agents
Bandwidth Efficient : On-Demand Multimedia Advertisements using Mobile Agents
 
APPLICATION BASED SMART OPTIMIZED KEYBOARD FOR MOBILE APPS
APPLICATION BASED SMART OPTIMIZED KEYBOARD FOR MOBILE APPSAPPLICATION BASED SMART OPTIMIZED KEYBOARD FOR MOBILE APPS
APPLICATION BASED SMART OPTIMIZED KEYBOARD FOR MOBILE APPS
 
IBM Mobile Quality Assurance - Open Beta Study Group Session 2
IBM Mobile Quality Assurance - Open Beta Study Group Session 2IBM Mobile Quality Assurance - Open Beta Study Group Session 2
IBM Mobile Quality Assurance - Open Beta Study Group Session 2
 
MobileIrn Presentation
MobileIrn PresentationMobileIrn Presentation
MobileIrn Presentation
 
Mobile testing
Mobile testingMobile testing
Mobile testing
 
IFML - Internet of Things and Internet of People: The Role of User Interactio...
IFML - Internet of Things and Internet of People: The Role of User Interactio...IFML - Internet of Things and Internet of People: The Role of User Interactio...
IFML - Internet of Things and Internet of People: The Role of User Interactio...
 
A methodology for model driven multiplatform mobile application development
A methodology for model driven multiplatform mobile application developmentA methodology for model driven multiplatform mobile application development
A methodology for model driven multiplatform mobile application development
 
Mobile ui
Mobile uiMobile ui
Mobile ui
 
Enterprise mobility a new paradigm
Enterprise mobility a new paradigmEnterprise mobility a new paradigm
Enterprise mobility a new paradigm
 
Developing a successful Mobile Application
Developing a successful Mobile ApplicationDeveloping a successful Mobile Application
Developing a successful Mobile Application
 
Selecting the Right Mobile Test Automation Strategy: Challenges and Principles
Selecting the Right Mobile Test Automation Strategy: Challenges and PrinciplesSelecting the Right Mobile Test Automation Strategy: Challenges and Principles
Selecting the Right Mobile Test Automation Strategy: Challenges and Principles
 

Destaque

Realtors Big Challenge
Realtors Big ChallengeRealtors Big Challenge
Realtors Big Challenge
Agnes Castillo
 
Comentario 1- Chilean History
Comentario 1- Chilean HistoryComentario 1- Chilean History
Comentario 1- Chilean History
Sonja Silva
 
Mobiangle - Corporate
Mobiangle - CorporateMobiangle - Corporate
Mobiangle - Corporate
mobiangle
 
Westland Milk Products 2015 Annual Report
Westland Milk Products 2015 Annual ReportWestland Milk Products 2015 Annual Report
Westland Milk Products 2015 Annual Report
Matthew Evans
 
Didactica en educación superior2
Didactica en educación superior2Didactica en educación superior2
Didactica en educación superior2
Jesús Mendoza
 

Destaque (17)

beer
beerbeer
beer
 
Realtors Big Challenge
Realtors Big ChallengeRealtors Big Challenge
Realtors Big Challenge
 
Trabajos 2
Trabajos 2Trabajos 2
Trabajos 2
 
Factors Associated with Growth in the First 1,000 Days CHECKLEY
Factors Associated with Growth in the First 1,000 Days CHECKLEYFactors Associated with Growth in the First 1,000 Days CHECKLEY
Factors Associated with Growth in the First 1,000 Days CHECKLEY
 
Comentario 1- Chilean History
Comentario 1- Chilean HistoryComentario 1- Chilean History
Comentario 1- Chilean History
 
Thue 8
Thue 8Thue 8
Thue 8
 
Arquitectura del Computador
Arquitectura del ComputadorArquitectura del Computador
Arquitectura del Computador
 
VO2 max Lab
VO2 max LabVO2 max Lab
VO2 max Lab
 
Mobiangle - Corporate
Mobiangle - CorporateMobiangle - Corporate
Mobiangle - Corporate
 
Westland Milk Products 2015 Annual Report
Westland Milk Products 2015 Annual ReportWestland Milk Products 2015 Annual Report
Westland Milk Products 2015 Annual Report
 
Nano-Clear Protects Concrete Block in Shower Stall
Nano-Clear Protects Concrete Block in Shower StallNano-Clear Protects Concrete Block in Shower Stall
Nano-Clear Protects Concrete Block in Shower Stall
 
Power of nutrition for the first 1000 days by jess 06082016 slideshare
Power of nutrition for the first 1000 days by jess 06082016 slidesharePower of nutrition for the first 1000 days by jess 06082016 slideshare
Power of nutrition for the first 1000 days by jess 06082016 slideshare
 
Libro seminario-tesis-civil-2015-ii
Libro seminario-tesis-civil-2015-iiLibro seminario-tesis-civil-2015-ii
Libro seminario-tesis-civil-2015-ii
 
Didactica en educación superior2
Didactica en educación superior2Didactica en educación superior2
Didactica en educación superior2
 
Nano-Clear for Maintenance Programs
Nano-Clear for Maintenance ProgramsNano-Clear for Maintenance Programs
Nano-Clear for Maintenance Programs
 
Generosetipostextuaisppt 130817130306-phpapp02
Generosetipostextuaisppt 130817130306-phpapp02Generosetipostextuaisppt 130817130306-phpapp02
Generosetipostextuaisppt 130817130306-phpapp02
 
Examen físico reumatologia
Examen físico reumatologiaExamen físico reumatologia
Examen físico reumatologia
 

Semelhante a On mobile - Product Strategy

Css corp smart_web_webinar_sep28
Css corp smart_web_webinar_sep28Css corp smart_web_webinar_sep28
Css corp smart_web_webinar_sep28
Movate
 
IBM Mobili First - IBM Business Connect QatarPut your business in motion
IBM Mobili First - IBM Business Connect QatarPut your business in motionIBM Mobili First - IBM Business Connect QatarPut your business in motion
IBM Mobili First - IBM Business Connect QatarPut your business in motion
Dalia Reda
 
Ibm mobile first briefing
Ibm mobile first briefingIbm mobile first briefing
Ibm mobile first briefing
Nitin Gaur
 
IBM Mobile portal experience
IBM Mobile portal experienceIBM Mobile portal experience
IBM Mobile portal experience
Vincent Perrin
 

Semelhante a On mobile - Product Strategy (20)

On Mobile- Product Strategy
On Mobile- Product StrategyOn Mobile- Product Strategy
On Mobile- Product Strategy
 
Css corp smart_web_webinar_sep28
Css corp smart_web_webinar_sep28Css corp smart_web_webinar_sep28
Css corp smart_web_webinar_sep28
 
Overview of Enterprise Mobility
Overview of Enterprise MobilityOverview of Enterprise Mobility
Overview of Enterprise Mobility
 
Mobility Solutions - Development of Hybrid Mobile Applications with HTML
Mobility Solutions - Development of Hybrid Mobile Applications with HTMLMobility Solutions - Development of Hybrid Mobile Applications with HTML
Mobility Solutions - Development of Hybrid Mobile Applications with HTML
 
Cti av3
Cti av3Cti av3
Cti av3
 
Hybrid Smart phone application development analysis
Hybrid Smart phone application development analysisHybrid Smart phone application development analysis
Hybrid Smart phone application development analysis
 
Mobile enterprise overview v6
Mobile enterprise overview v6Mobile enterprise overview v6
Mobile enterprise overview v6
 
Ibm mobile first platform presentation refresh 05 18-mc
Ibm mobile first platform presentation refresh 05 18-mcIbm mobile first platform presentation refresh 05 18-mc
Ibm mobile first platform presentation refresh 05 18-mc
 
Mobile app testing
Mobile app testingMobile app testing
Mobile app testing
 
Test Cases and Testing Strategies for Mobile Apps –A Survey
Test Cases and Testing Strategies for  Mobile Apps  –A SurveyTest Cases and Testing Strategies for  Mobile Apps  –A Survey
Test Cases and Testing Strategies for Mobile Apps –A Survey
 
Thorsignia - Custom software development services in india
Thorsignia - Custom software development services in indiaThorsignia - Custom software development services in india
Thorsignia - Custom software development services in india
 
Soa architect summit mobile 2013_mar [compatibility mode]
Soa architect summit mobile 2013_mar [compatibility mode]Soa architect summit mobile 2013_mar [compatibility mode]
Soa architect summit mobile 2013_mar [compatibility mode]
 
IBM Mobili First - IBM Business Connect QatarPut your business in motion
IBM Mobili First - IBM Business Connect QatarPut your business in motionIBM Mobili First - IBM Business Connect QatarPut your business in motion
IBM Mobili First - IBM Business Connect QatarPut your business in motion
 
2011 Artezio Mobile
2011 Artezio Mobile2011 Artezio Mobile
2011 Artezio Mobile
 
Bit2go marketing 100511
Bit2go marketing 100511Bit2go marketing 100511
Bit2go marketing 100511
 
Ibm mobile first briefing
Ibm mobile first briefingIbm mobile first briefing
Ibm mobile first briefing
 
IRJET- Displaying Smart Phone Data in the Desktop using Firebase
IRJET- Displaying Smart Phone Data in the Desktop using FirebaseIRJET- Displaying Smart Phone Data in the Desktop using Firebase
IRJET- Displaying Smart Phone Data in the Desktop using Firebase
 
DEVELOPMENT OF A LOCATION-BASED APPROACHING NOTIFICATION SYSTEM USING ANDROID...
DEVELOPMENT OF A LOCATION-BASED APPROACHING NOTIFICATION SYSTEM USING ANDROID...DEVELOPMENT OF A LOCATION-BASED APPROACHING NOTIFICATION SYSTEM USING ANDROID...
DEVELOPMENT OF A LOCATION-BASED APPROACHING NOTIFICATION SYSTEM USING ANDROID...
 
ttconnect: Delivering Government e-Services With IBM Mobile Portal Accelerator
ttconnect: Delivering Government e-Services With IBM Mobile Portal Acceleratorttconnect: Delivering Government e-Services With IBM Mobile Portal Accelerator
ttconnect: Delivering Government e-Services With IBM Mobile Portal Accelerator
 
IBM Mobile portal experience
IBM Mobile portal experienceIBM Mobile portal experience
IBM Mobile portal experience
 

Mais de mobiangle

On Mobile - Website Strategy - Luxury Products
On Mobile - Website Strategy - Luxury ProductsOn Mobile - Website Strategy - Luxury Products
On Mobile - Website Strategy - Luxury Products
mobiangle
 
SaaS, MaaS, Cloud Capability
SaaS, MaaS, Cloud CapabilitySaaS, MaaS, Cloud Capability
SaaS, MaaS, Cloud Capability
mobiangle
 
Tier2 Technical Contracting
Tier2  Technical ContractingTier2  Technical Contracting
Tier2 Technical Contracting
mobiangle
 
Research - Mobility Solution Testing
Research - Mobility Solution TestingResearch - Mobility Solution Testing
Research - Mobility Solution Testing
mobiangle
 
Technical Competency
Technical CompetencyTechnical Competency
Technical Competency
mobiangle
 
Research - Enterprise Mobility
Research - Enterprise MobilityResearch - Enterprise Mobility
Research - Enterprise Mobility
mobiangle
 
Research - Android Apps
Research - Android AppsResearch - Android Apps
Research - Android Apps
mobiangle
 

Mais de mobiangle (8)

On Mobile - Website Strategy - Luxury Products
On Mobile - Website Strategy - Luxury ProductsOn Mobile - Website Strategy - Luxury Products
On Mobile - Website Strategy - Luxury Products
 
SaaS, MaaS, Cloud Capability
SaaS, MaaS, Cloud CapabilitySaaS, MaaS, Cloud Capability
SaaS, MaaS, Cloud Capability
 
Tier2 Technical Contracting
Tier2  Technical ContractingTier2  Technical Contracting
Tier2 Technical Contracting
 
Research - Mobility Solution Testing
Research - Mobility Solution TestingResearch - Mobility Solution Testing
Research - Mobility Solution Testing
 
Technical Competency
Technical CompetencyTechnical Competency
Technical Competency
 
Fact Sheet
Fact SheetFact Sheet
Fact Sheet
 
Research - Enterprise Mobility
Research - Enterprise MobilityResearch - Enterprise Mobility
Research - Enterprise Mobility
 
Research - Android Apps
Research - Android AppsResearch - Android Apps
Research - Android Apps
 

Último

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Último (20)

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 

On mobile - Product Strategy

  • 1. Approach Note: Adopting Enterprise Mobility with Smartphone Discussion Document December 2, 2010
  • 2.
  • 3.
  • 4. 1. Smartphone landscape - - Source: wikipedia Smartphone market share - Q1 2010 ( unit sale ) Key players in Smartphone OS space Smartphone OS Change in market share since Q1 2009 Symbian - 4.5% RIM - 1.2% Apple (iPhone) + 4.9% Android + 8.0% Windows Mobile - 3.4% Linux - 4.3% Others - 0.5%
  • 5. 1. Smartphone landscape - - Source: AdMob mobile metrics report, February 2010 Share of mobile web traffic by Smartphones iPhone (Apple) and Android (Google) platforms are fast capturing the mobile web space The Mobile Web
  • 6. 2. Smartphone Platform Selection - - Business objectives Target user base IT application ecosystem Anticipated usage pattern Adopted Smartphone Strategy Enterprise Smartphone strategy should align Business Objectives with the needs of targeted user base while optimizing the existing IT application ecosystem Developing an enterprise Smartphone strategy
  • 7. 2. Smartphone Platform Selection - - Source: http://shahneil.com/2010/02/smartphone-war-part-i-smartphone-os-differentiating-factor/ Smartphone user’s pyramid of needs Performance of Smartphone platforms iPhone and Android with their superior user experience are the preferred choice in consumer Smartphone market Maturity of Smartphone platform: Consumer’s perspective iPhone Android Blackberry Symbian Legend: Best in class Barely working Apps A huge library of Apps, right from social networking, tools and games Features and Functionality Navigation, Audio, video, camera, calendar, alarm clock etc Ease of Communication SMS, MMS, Web browser, email, chat services and document viewer Design and Performance Usability, battery life, ergonomic design, touch screen, QWERTY keyboard Secure and Reliable connection Connectivity, speed, compatibility with networks and reliability
  • 8. 2. Smartphone Platform Selection - - Source: wikipedia iPhone and Android platforms, with their cutting edge design and dedicated community support, are making inroads into Enterprise Smartphone space Maturity of Smartphone native platform: Enterprise Architecture perspective Legend: Good Bad Mobile Platforms Programming Language Learning Curve IDE Support Community Support Backward Compatibility Dynamic Data Push Ease of Deployment iPhone Objective C Android Java / C Blackberry Java Symbian C++
  • 9.
  • 10. 4. Case Study: CIO Dashboard - - Business Case Enable enterprise Quality dashboard on Smartphone. The enterprise Quality dashboard, provides an instant health check of all active projects in the enterprise. Enabling the Quality dashboard on a Smartphone will greatly improve the decision making capability of the CIO and senior management staff. Target Users: CIO, Senior Management Staff Anticipated Usage Pattern: - Approximate 100 users - Maximum 10 concurrent users - No data entry through Smartphone (Read Only)
  • 11. 4. Case Study: CIO Dashboard - - Decision tree to arrive at the appropriate architecture Medium High Low True Medium False CIO Dashboard Volume of data Low Frequency of data updates False Need of user input High Mobile Web Application Architecture True True Recommendation: Enhance the existing Quality dashboard to enable it on Smartphones Medium Low False High False False False
  • 12.
  • 13. - - Appendix
  • 14. Comparison of available mobile development tools - - Source: amlcode.com
  • 15. Worldwide mobile usage data - - Source: Gartner
  • 16. Thank You For additional information please contact Rahul Sethi – Principal Mobiangle.com [email_address] 1-408-459-0657

Notas do Editor

  1. With arrival of power mobile browsers such as webkit and safari, access of internet from mobile devices has shown many fold increase. As technologies like HTML5 and javascripts mature further (with help from hardware acceleration) the mobile devices will be able to consume richer and highly capable web applications. This new found ability of a mobile user coupled with cloud computing is likely to share the next generation of mobile web applications. In coming days, more and more enterprises / developers will be developing applications aimed at the Mobile Web.
  2. The following aspects should be considered while determining the enterprise mobile strategy - Business Objectives: - How critical is the business process (to be accomplished by the mobile application)? - How time sensitive is it (does it require real time data processing? Frequency of data synchronization)? - what is the cost of transaction failure? - What are the acceptable Service levels for the mobile apps Target User base: - Demographics of the user base? Job profile, responsibilities, technology proficiency - What is the current preferred mode of transaction for the identified user base? Anticipated Usage Pattern - Do we expect the users to receive alerts, take action on short messages, fill out forms, perform more complex navigations, create digital content or combination of one or more ? IT Application Ecosystem: - Existing IT infrastructure - Service Management infrastructure - Upgrade / Maintenance needs