1. ISSUE 4 • VOLUME 3 • MAY 2010
Minnesota Wild Sports Marketing Partner Summit
The Minnesota Wild Sports Marketing Partner Summit is quickly approaching!! The
event will take place starting at 8:00 am on Wednesday, May 19th at Xcel Energy
Center. Carson McKee, Owner of Direct Contact and Trevor Turnbull, Co-Founder of
Sports Fan Connect will be two of our featured speakers that will discuss the social
media revolution.
Carson McKee is a National Sales Trainer at Primus Telecommunications Canada Inc.
and owner of Direct Contact, a consultation and training tool for professional sports
organizations. Trevor Turnbull is an online entrepreneur with experience in social
media, online marketing and business development. His consulting company works
with sports teams, brands and events to help improve the connection between and
add value for clients, their fans and sponsors.
Tom Reutter, Account Manager for Scarborough Research will also be speaking and
taking an in-depth look at the “Wild Fan” regarding lifestyles, demographics and their
use of social media.
If you haven’t done so already, please click here. We are looking forward to seeing you at
the Summit!
What the goal means:
What the goal means:
We are reducing the trash generated by RiverCentre/Xcel
We are reducing the carbon footprint of RiverCentre/Xcel
Energy Center campus by 50% and increasing our recycling
Energy Center campus by 80%,and making our buildings 20%
rate to 50%, over a two-year period.
more efficient than average, over a three-year period.
How are we doing?
How are we doing?
- This quarter’s recycling rate was 44%, bringing YTD to
- The benchmark assessment showed that both buildings
over 38% (53% in February alone)
were already better than average.
- Costs this quarter were reduced by more than $17,000
-Today they are operating 10% more efficiently than the
compared to two years ago
original measurement 2 years ago
- Trash reduction is up to almost 900,000 lbs – 300K more
- RiverCentre Parking Ramp upgraded 1,000 lights, which will
and we reach our goal this year!
reduce RiverCentre’s carbon footprint by 12% and save
- We have recycled over 120 tons of cardboard and almost
$60,000 per year in energy costs
77 tons of compost
- Other projects in the queue: RiverCentre marquee, loading
- Recently started construction recycling and composting
dock lights, solar thermal for RC roof
of restroom paper towels

2. History of Hockey: Ice Rinks
The success of modern ice rinks owes a lot to Lester and Joe
Patrick, two brothers who created hockey leagues in Canada
in the early 1900s. On Christmas Day 1912, the brothers
opened Canada's first indoor ice rink in Victoria, Canada.
The arena cost $110,000 to build and seated 4,000 people.
Three days later, the Patrick brothers opened another arena
in Vancouver, Canada. This was a more expensive arena --
$210,000 to build -- and it could hold more than 10,000
people. Underneath the ice was the world's then-largest
refrigeration and ice-making system.
Over the next few decades, the Patrick’s were responsible for
creating arenas all across the northwest United States and
throughout western Canada. Today, the United States has
more than 1,700 ice rinks. New arenas today can cost
hundreds of millions of dollars to build.
In any climate, an arena ice surface can be installed in a
properly built space. This consists of a bed of sand, or
occasionally a slab of concrete, through (or on top of) which
pipes run. The pipes carry a chilled fluid, usually a salt brine
or water with antifreeze, which can lower the temperature
of the slab so that water placed atop it will freeze. The ice is
built up to a thickness of 2-3 centimeters, about 1 inch. An
official NHL rink measures 200 feet (61 m) in length and 85
feet (26 m) in width, with corners rounded to a 28-foot (8.5-
meter) radius. The end zone width is 11 feet (3.4 m), and the In honor of the Minnesota Wild’s 10th
zone between the center blue lines is 50 feet (15.2 m). Anniversary, fans can vote online for their
“Top Ten Moments in Franchise History.”
Fans can also vote for the players that
Interesting Facts: will represent the 10th Anniversary team
There are 266 indoor hockey rinks in the state of starting on May 17th. Visit
Minnesota – more than any other state! www.wild.com to cast your
The Guidant John Rose MN Oval in Roseville, MN is vote!
the largest outdoor refrigerated skating facility in the
world.
Rink, a Scottish word meaning 'course', was used as
the name of a place curling was played.

3. Xcel Energy Center Upcoming Events
Events highlighted in red have suites available!
For more information, visit www.xcelenergycenter.com. If you are interested in purchasing a suite for one of the
upcoming events, please contact Kathleen Borschke at kborschke@wild.com.
Brooks and Dunn
May 14 – Suites Available
Carole King and James Taylor
May 25 – Suites Available
Sting
June 21 – Suites Available
Tom Petty and the Heartbreakers
June 22 – Suites Available
Carlos Santana
June 30 – Suites Available
Tool
July 1
Star Wars: In Concert
July 11
Lady Gaga
August 30 & 31
Jonas Brothers
September 8
Dave Matthews Band
September 15 – Suites Available