Your WordPress site is up and running. It’s gorgeous. You love it… Now what? Many business owners and bloggers get to this point...and then panic. What next? What do I do? Who wants to hear what I have to say? What do they want to know? Where do I even start??? In this session, you will learn 7 steps you need to take to successfully and EASILY create your awesome content that will live on and bring people to your beautiful WordPress site. We'll talk through three key phases of content creation and strategy: 1. How to get started and set yourself up for some incredible writing, 2. How to share your content once it's created, and 3. How you can work smarter not harder with that content to generate leads and therefore more business (traffic, sales, etc.). At the end, you'll take away a content map and actionable steps to start creating and sharing your fabulous content immediately!

1. Content Creation
The Real Deal

2. Master the Beast
1. Content
2. Distribution
3. Lead Generation

3. 1. Work with YOU
You’ve got a vision for your blog and beautiful
website...so sit back and take inventory of where
you’re really at.
● Where are you in your business?
● How much time do you really have to write?
● When and where do you do your best work?
● What are you afraid of? Seriously...

4. 2. Block Your Time
Now that you know when you work best...
● Look at your calendar
● Block off chunks of time
● 30 minutes

5. 3. Be Accountable
Find a buddy. For real.
● Check-ins
● Celebrate and Commit

6. 4. Just. Do. It.
This is the first “hardest” part...
● Stop worrying…
● Start writing…
● Clear your head and get it on paper or on your
screen or your voice memo...

7. 5. Walk Away...
...And then come back
● Editing is best done after taking a break
● 5 minutes or 5 hours - just walk away

8. 6. Prep & Publish
Published...Not Perfect
● Add your visuals
● Align your keywords
● Get your SEO in line
● Optimize your piece

9. 7. Share it, baby!
● How do you talk to your people?
● Try something new AND continue what you’re
doing
● Social seems just as time consuming as writing -
but it’s not!

10. 7A: Be Social
Social Media is your friend...
● Facebook: 3 nuggets
● Twitter: 3 for each nugget
● LinkedIn: Change your perspective
● Instagram: Don’t forget or ignore it!

11. The
Content
Map

12. 7B: Got good content?
SHARE IT!
● Newsletters can be easy - seriously
● Many tools - choose the best Newsletter Plugin for you
● Then figure out who you’re sending through
● SendPress / WP Email Delivery

13. Newsletters - Done & Done

14. Newsletters - Done & Done

15. Newsletters - Done & Done

16. Newsletters - Done & Done

17. Newsletters - Done & Done

18. Newsletters - Done & Done

19. Newsletters - Done & Done

20. 7C: Time To Grow
Attract People - Generate Leads
● Use your content to capture information
● Compile best posts - you’re the expert
● Publish an e-book!

21. Content
Examples
& when to
use them

22. Thanks for getting real!
Questions?
Maura Webster
Founder, CEO, & Chief Strategist
maura@lillablu.com
774.249.5582
www.lillablu.com
@LillaBluStrategies
@LillaBluCo
@LillaBluCo