1. SIX WEEKS SUMMER TRAINING AT AARTI INTERNATIONAL LTD. By: Manvir Singh Dhillon

3. Aarti Group Deepak Hospital Aarti Steels Ltd. Aarti theatre Aarti international Ltd

4. Organization Structure Of Aarti Group Sh. SohanLalMittal Sh. ShivPrashadMittal

5. BOARD OF DIRECTORS Sh. VinayakMittal Sh. Bharat Jain Sh. RatanSinghania Sh. Mahesh Mittal Sh. Rajeev Mittal Sh. O.P. Bhatia

6. ORGANIZATION STRUCTURE OF AARTI INTERNATIONAL LTD.

7. AARTI GROUP BELIEVES In timely delivery with consistent standard In Constant up gradation of technology In loyality towards customers In always encouraging & motivating the group

10. MAJOR DOMESTIC MARKET DESTINATIONS Gujrat Mumbai Uttar Pradesh Delhi

11. TYPES OF COTTON

12. Contd…

13. SWOTANALYSIS OF AARTI INTERNATIONAL STRENGTHS Abundance of raw material . Availability of skilled labor at low costs. Large and diversified segments provides wide varieties of products.

14. WEAKNESS Company is only dependent on cotton. Unfavorable labor laws High power and interest rates

15. OPPORTUNITIES Huge potential in both markets Product development and diversification to cater global needs

16. Threats Competition from other countries ,especially china Continuous quality improvement is the need of the hour as there are different demand patterns all over the world

17. FINANCIAL ANALYSIS

18. CURRENT RATIO= Current asset/Current liabilities (In Crores)

19. QUICK RATIO=Current assets-inventory/ Current liabilities (in Crores)

20. DEBT-EQUITY RATIO=Long term+ short term debts+ current liabilities/Net worth

21. NET PROFIT RATIO = Net Profit After Tax*100 / Net Sales

22. TREND ANALYSIS

23. Sales Years

24. TITLE OF THE STUDY Export Promotional Activities Carried Out By Exporters of Cotton Yarn In Ludhiana.

25. OBJECTIVES OF THE STUDY To know promotional methods followed by exporters of cotton yarn in Ludhiana. To know the parameters exporters consider for selecting foreign market for export and promotion. To know the problems faced by exporters while exporting.

27. RESEARCH DESIGN It constitutes the blueprint for collection, measurement and analysis of data. The research design for this research is descriptive. Descriptiveresearch design is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way.

31. Method of data collection

32. LIMITATIONS OF THE STUDY Some exporters were hesitant to give the visiting cards so the cards were not attached to the questionnaire but the information was pen downed . While every effort was made to get the questionnaire filled personally, even then some elements of biasness might have crept in. Only 15 respondents have been contacted due to time constraint. Sample may not be the true representative of the universe.

33. Cont… Generally the respondents were busy in their work and were not interested in responding. Respondents were reluctant to disclose complete and correct information about themselves and their organizations. The research was conducted in present prevailing conditions. There can be some fluctuations in the market which can offset the findings. The study was conducted within the boundaries of mentioned areas only.

34. Data Interpretation

35. Number of years since exporting Figure 4.1

36. Number of firms dealing in domestic sales Figure 4.2

37. Export percentage out of total sales Figure 4.3

38. Production of other yarns Figure 4.4

39. Parameters of selecting foreign market Figure 4.5

40. Ways of marketing their product in foreign market Figure 4.6

41. Ways of promoting the product Figure 4.7

42. Results after using the current techniques Figure 4.8

43. Awareness of the incentives given by government Figure 4.9

44. Problems while exporting Figure 4.10

45. Problems faced Figure 4.10.1

46. Findings Most of the exporters are doing their business through agents. Most of the exporters are getting good results with the current techniques for promoting the product they are using. Most of the exporters are aware of the incentives given by the government. Most of the exporters are promoting their product through buyer/seller meets via agent.

47. SUGGESTIONS As most of the exporters are doing their business through agent, they must try to have direct dealings with their buyers so as to increase their profits As maximum number of exporters are promoting through buyer/seller meets, they must due concentration to other techniques like web portals and sponsorship.

48. CONCLUSION Most preferred promotional methods followed by exporters of cotton yarn in Ludhiana are buyer/seller meets and visits of trade deligations Most preferred parameters exporters consider for selecting foreign market for export and promotion are incentives and government policies Major problems faced by exporters while exporting are lengthy custom formalities and government interference

49. Thank you