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Mais de Mohamad Nasir Arab (16)
سیستم های اطلاعات مدیریت 1
- 1. ﺳﻴﺴﺘﻢﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ ﻫﺎﻱ
ﻓﺼﻞ1
ﺑﻨﻴﺎﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺳﻴﺎﺣﺘﻲ ﻣﺸﺎﻭﺭﻩ ﻭ ﻣﻄﺎﻟﻌﺎﺕ ﻛﺎﺭﺑﺮﺩﻱ ﻋﻠﻤﻲ ﻣﺮﻛﺰﺻﻔﺤﻪ1
ﭘﺎﻳﻴﺰ1393
ﭘﺎﻳ ﻣﻔﺎﻫﻴﻢﻪﺍﺳﻴﺴﺘ :ﻱﻢﻫﻛﺴ ﺩﺭ ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﺐﻭﻛﺎﺭ
ﺳﻴﺴﺘﻢﻫﻓﻌﺎﻟﻴ ﺩﺭ ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﺖﺭﻭﺯ ﻛﺎﺭﻱ ﻫﺎﻱﻣﻨﺎﺑﻊ ﻣﺪﻳﺮﻳﺖ ،ﺑﺎﺯﺍﺭﻳﺎﺑﻲ ،ﻋﻤﻠﻴﺎﺕ ﻣﺪﻳﺮﻳﺖ ،ﻣﺎﻟﻲ ﺍﻣﻮﺭ ،ﺣﺴﺎﺑﺪﺍﺭﻱ ﻣﺎﻧﻨﺪ ﻣﺮﻩ
ﺷﺪ ﮔﺮﻓﺘﻪ ﺑﻜﺎﺭ ﺍﻧﺴﺎﻧﻲﻩﺍ.ﻧﺪ
ﻓﻨﺎﻭﺭ ﺍﻣﺮﻭﺯﻩﻱﻫﺳﻴﺴﺘ ﻭ ﺎﻢﻫﺳﺎﺯﻣﺎ ﺣﻴﺎﺗﻲ ﺍﺟﺰﺍء ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﻥﻫﺑﻨﮕﺎ ﻭ ﺎﻩﻫﻣﻮﻓ ﺗﺠﺎﺭﻱ ﺎﻱﻖﺍﻧﺪ–ﻣ ﮔﻔﺘﻪ ﺣﺘﻲﻲﺷﺍﻟﺰﺍﻣﺎﺕ ﻛﻪ ﻮﺩ
ﺗﺠﺎﺭﺕﺍ.ﻧﺪ
ﻛﺴ ﻓﺮﺍﻳﻨﺪﻫﺎﻱ ﺩﺭ ﺭﺍ ﻛﺎﺭﺍﻳﻲ ﻭ ﺍﺛﺮﺑﺨﺸﻲ ﺍﻃﻼﻋﺎﺕ ﻓﻨﺎﻭﺭﻱﺐﻭﻛﺗﺼﻤﻴ ،ﺎﺭﻢﮔﻫﻤﻜﺎﺭ ﻭ ،ﻣﺪﻳﺮﻳﺘﻲ ﻴﺮﻱﻱﻫﻣ ﺑﻬﺒﻮﺩ ﮔﺮﻭﻫﻲ ﺎﻱﻲﺩﻫﺪ
ﻣﻮﻗﻌﻴﺖ ﺍﻳﻨﻬﺎ ﻛﻪﻣ ﺑﻬﺒﻮﺩ ﺭﺍ ﺳﺎﺯﻣﺎﻥ ﺭﻗﺎﺑﺘﻲﻲﺩ.ﻫﻨﺪ
ﺳﻴﺴﺘﻢ:
ﻣﺠﻤﻮﻋ ﺳﻴﺴﺘﻢﻪﺍﻣﺠﻤﻮﻋ ﺑﻪ ﺩﺳﺘﻴﺎﺑﻲ ﺑﺮﺍﻱ ،ﻫﻢ ﺑﺎ ﻛﻪ ،ﻣﺸﺨﺺ ﻣﺮﺯ ﺑﺎ ﺍﺳﺖ ﻣﺮﺗﺒﻂ ﻫﻢ ﺑﻪ ﺍﺟﺰﺍء ﺍﺯ ﻱﻪﺍﻛﺎﺭ ﻣﺸﺘﺮﻙ ﺍﻫﺪﺍﻑ ﺍﺯ ﻱ
ﻣﻲﻛ.ﻨﻨﺪ
ﻣ ﭼﻴﺰﻱ ﻫﺮ ﺗﻌﺮﻳﻒ ﺍﻳﻦ ﺍﺯ ﺍﺳﺘﻔﺎﺩﻩ ﺑﺎﻲﺗﻣ ﺳﻴﺴﺘﻢ ،ﺑﺎﺷﺪ ﺳﻴﺴﺘﻢ ﻮﺍﻧﺪﻲﺗﺳﻴﺴﺘ ﺍﺯ ﻮﺍﻧﺪﻢﻫﺷﺪﻩ ﺗﺸﻜﻴﻞ ﺩﻳﮕﺮﻱ ﺎﻱﺧﻮﺩ ﻳﺎ ﻭ ﺑﺎﺷﺪ
.ﺑﺎﺷﺪ ﺩﻳﮕﺮ ﺳﻴﺴﺘﻢ ﺍﺯ ﺟﺰﺋﻲ
ﺍﻃﻼﻋﺎﺗﻲ ﺳﻴﺴﺘﻢ:
ﺷﺪ ﺳﺎﺯﻣﺎﻧﺪﻫﻲ ﺗﺮﻛﻴﺐ ﻫﺮﻩﺍﺳﺨﺖ ،ﺍﻓﺮﺍﺩ ﺍﺯ ﻱﻧﺮ ،ﺍﻓﺰﺍﺭﻡﺍﺷﺒﻜ ،ﻓﺰﺍﺭﻪﻫﺳﻴﺎﺳ ﻭ ،ﺩﺍﺩﻩ ﻣﻨﺎﺑﻊ ،ﺍﺭﺗﺒﺎﻃﻲ ﺎﻱﺖﻫﺭﻭﻳ ﻭ ﺎﻪﻫﻛﻪ ﺎﻳﻲ
ﻣ ﺫﺧﻴﺮﻩ ﺳﺎﺯﻣﺎﻥ ﻳﻚ ﺩﺭ ﺍﻃﻼﻋﺎﺕﻲﺷﻣ ﺑﺎﺯﻳﺎﺑﻲ ،ﻮﻧﺪﻲﺷﻣ ﺷﻜﻞ ﺗﻐﻴﻴﺮ ،ﻮﻧﺪﻲﻳﻣ ﺗﻮﺯﻳﻊ ﻭ ،ﺎﺑﻨﺪﻲﺷ.ﻮﻧﺪ
ﻣﺜﺎﻝﻫ)ﺳﺮﺧﭙﻮﺳﺖ ﺩﻭﺩ ﻭﺳﻴﻠﻪ ﺑﻪ ﺭﺳﺎﻧﻲ ﺍﻃﻼﻉ :ﺍﻃﻼﻋﺎﺗﻲ ﺳﻴﺴﺘﻢ ﺍﺯ ﺎﻳﻲ(ﻫﺎ؛ﻛﺎﺭ ﻓﻴﺶﺕﻫﻛﺘﺎﺑﺨﺎﻧ ﺎﻱﻪﺍﻱ؛ﺍﻃﻼﻋﺎﺗﻲ ﺳﻴﺴﺘﻢ
،ﺧﺮﻳﺪﻫﺎ ﺗﺎﺭﻳﺦ ﻛﻪ ﺷﻤﺎ ﻋﻼﻗﻪ ﻣﻮﺭﺩ ﺭﺳﺘﻮﺭﺍﻥﻣ ﭘﻴﮕﻴﺮﻱ ﺭﺍ ... ﻭ ﺧﺮﻳﺪ ﻣﻴﺰﺍﻥﻲﻛ.ﻨﺪ
ﺷﮑﻞ١ﺣﻮﺯﻩﻫﺳﻴﺴﺘ ﻋﻤﺪﻩ ﺩﺍﻧﺸﻲ ﺎﻱﻢﻫﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﻛﻪﺣﺮﻓﻪﺍﻱﻫﻛﺴ ﺎﻱﺐﻭﻛﻧﻴﺎﺯ ﺎﺭ.ﺩﺍﺭﻧﺪ
ﻫﺎﻱﺳﻴﺴﺘﻢ
ﺍﻃﻼﻋﺎﺗﻲ
ﻫﺎﻱﭼﺎﻟﺶ
ﻣﺪﻳﺮﻳﺖ
ﻫﺎﻱﻓﻨﺎﻭﺭﻱ
ﺍﻃﻼﻋﺎﺗﻲ
ﭘﺎﻳﻪ ﻣﻔﺎﻫﻴﻢ
ﻫﺎﻱ ﻓﺮﺍﻳﻨﺪ
ﺗﻮﺳﻌﻪ
ﺍﻓﺰﺍﺭﻫﺎﻱﻧﺮﻡ
ﺗﺠﺎﺭﻱ
- 2. ﺳﻴﺴﺘﻢﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ ﻫﺎﻱ
ﻓﺼﻞ1
ﺑﻨﻴﺎﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺳﻴﺎﺣﺘﻲ ﻣﺸﺎﻭﺭﻩ ﻭ ﻣﻄﺎﻟﻌﺎﺕ ﻛﺎﺭﺑﺮﺩﻱ ﻋﻠﻤﻲ ﻣﺮﻛﺰﺻﻔﺤﻪ2
ﭘﺎﻳﻴﺰ1393
•:ﭘﺎﻳﻪ ﻣﻔﺎﻫﻴﻢ،ﻓﻨﻲ ،ﺗﺠﺎﺭﻱ ،ﻣﺪﻳﺮﻳﺘﻲ ﻣﻔﺎﻫﻴﻢﭘﺎﻳ ﺭﻓﺘﺎﺭﻱ ﻭﻪﺍﻧﻘ ﻭ ﺍﺟﺰﺍء ﺩﺭﺑﺎﺭﻩ ﻱﺶﻫﺳﻴﺴﺘ ﺎﻱﻢﻫﻣﺎﻧﻨﺪ .ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱ
ﺳﻴﺴﺘ ﺍﺻﻠﻲ ﻣﻔﺎﻫﻴﻢﻢﻫﺳﻴﺴﺘ ﻋﻤﻮﻣﻲ ﺗﺌﻮﺭﻱ ﺍﺯ ﺷﺪﻩ ﺑﺮﮔﺮﻓﺘﻪ ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﻢﻫﺷﺪ ﺍﺳﺘﻔﺎﺩﻩ ﺭﻗﺎﺑﺘﻲ ﺍﺳﺘﺮﺍﺗﮋﻱ ﻣﻔﺎﻫﻴﻢ ﺎ؛ﺩﺭ ﻩ
ﻧﺮ ﺗﻮﺳﻌﻪﻡﺍﻓﺰﺍﺭﻫﺗﺠﺎﺭﻱ ﺎﻱIT.ﺭﻗﺎﺑﺘﻲ ﻣﺰﻳﺖ ﺑﺮﺍﻱ
•ﻓﻨﺎﻭﺭﻱﻫ:ﺍﻃﻼﻋﺎﺕ ﺎﻱ،ﻋﻤﺪﻩ ﻣﻔﺎﻫﻴﻢﺗﻮﺳﻌﻪﻫﺩﺭ ﻣﺪﻳﺮﻳﺘﻲ ﻣﻮﺿﻮﻋﺎﺕ ﻭ ،ﺎIT–ﺳﺨ ﻣﺎﻧﻨﺪﺖﺍﻧﺮ ،ﻓﺰﺍﺭﻡﺍﺷﺒﻜ ،ﻓﺰﺍﺭﻪﻫ،ﺎ
ﻧﺮ ﺍﺯ ﺑﺴﻴﺎﺭﻱ ﻭ ،ﺩﺍﺩﻩ ﻣﺪﻳﺮﻳﺖﻡﺍﻓﺰﺍﺭﻫ.ﺍﻳﻨﺘﺮﻧﺖ ﺑﺮ ﻣﺒﺘﻨﻲ ﺎﻱ
•ﻧﺮﻡﺍ:ﺗﺠﺎﺭﻱ ﻓﺰﺍﺭﻫﺎﻱﺳﻴﺴﺘ ﺍﺻﻠﻲ ﺍﺳﺘﻔﺎﺩﻩﻢﻫﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﻋﻤﻠﻴﺎﺕ ﺩﺭﻛﺴ ﻳﻚ ﺭﻗﺎﺑﺘﻲ ﻣﺰﻳﺖ ﻭ ،ﻣﺪﻳﺮﻳﺖ ،ﺐﻭﻛﺎﺭﺑﺎﺷﺪ ﻣﻲ.
•:ﺗﻮﺳﻌﻪ ﻓﺮﺍﻳﻨﺪﻫﺎﻱﺣﺮﻓ ﺍﻳﻨﻜﻪﻪﺍﻱﻫﻛﺴ ﺎﻱﺐﻭﻛﺳﻴﺴﺘ ﭼﻄﻮﺭ ﺍﻃﻼﻋﺎﺕ ﻣﺘﺨﺼﺼﻴﻦ ﻭ ﺎﺭﻢﻫﺭﺍ ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﻣﻮﺍﺟﻬﻪ ﺑﺮﺍﻱﺑﺎ
ﻓﺮﺻﺖﻫﻛﺴ ﺎﻱﺐﻭﻛﺑﺮﻧﺎﻣ ﺎﺭﻪﺭﻣ ﻳﺰﻱﻲﻛﻣ ﺗﻮﺳﻌﻪ ،ﻨﻨﺪﻲﺩﻣ ﺳﺎﺯﻱ ﭘﻴﺎﺩﻩ ﻭ ،ﻫﻨﺪﻲﻛ.ﻨﻨﺪ
•ﭼﺎﻟﺶﻫﺎﻱ:ﻣﺪﻳﺮﻳﺖﭼﺎﻟﺶﻫﺍﺛ ﺑﻪ ﻣﺮﺑﻮﻁ ﺎﻱﺮﺑﺳﻄﻮﺡ ﺩﺭﺑﺮﺍﺑﺮ ﺍﻃﻼﻋﺎﺕ ﻓﻨﺎﻭﺭﻱ ﻛﺮﺩﻥ ﻣﺪﻳﺮﻳﺖ ﺍﺧﻼﻗﻲ ﻣﺴﺎﺋﻞ ﻭ ﺨﺸﻲ
ﻛﺴ ﺟﻬﺎﻧﻲ ﻭ ﺳﺎﺯﻣﺎﻧﻲ ،ﻛﺎﺭﺑﺮﻱﺐﻭﻛ.ﺎﺭ
ﻧﻘﺶﻫﭘﺎﻳ ﺎﻱﻪﺍﻛﺴ ﺩﺭ ﺍﻃﻼﻋﺎﺗﻲ ﺳﻴﺴﺘﻢ ﻱﺐﻭﻛﺎﺭ
ﺷﮑﻞ٢ﺍﻃﻼﻋﺎﺗﻲ ﺳﻴﺴﺘﻢ
•ﻓﺮﺍﻳﻨ ﻭ ﻋﻤﻠﻴﺎﺕ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲﺪﻫﻛﺴ ﺎﻱﺐﻭﻛﺎﺭﻣﺎﻧﻨﺪ :ﺳﻴﺴﺘﻢﻫﻓﺮﻭﺷﮕﺎ ﺩﺭ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻮﺭﺩ ﻛﺎﻣﭙﻴﻮﺗﺮﻱ ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﻩﻫﺎ
ﻣ ﻛﻤﻚ ﻛﺎﺭﻣﻨﺪﺍﻧﺸﺎﻥ ﺑﻪ ﻛﻪﻲﻛﺧﺮﻳ ﻨﺪﺪﻫ،ﻛﻨﻨﺪ ﺛﺒﺖ ﺭﺍ ﻣﺸﺘﺮﻱ ﺎﻱ،ﻣﻮﺟﻮﺩﻱ ﭘﻴﮕﻴﺮﻱﺍﺟﻨﺎﺱ ﺧﺮﻳﺪ ،ﻛﺎﺭﻣﻨﺪﺍﻥ ﺣﻘﻮﻕ
.ﻓﺮﻭﺵ ﺭﻭﻧﺪﻫﺎﻱ ﺍﺭﺯﻳﺎﺑﻲ ﻭ ،ﺟﺪﻳﺪ
•ﺗﺼﻤﻴ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲﻢﮔﻣﺪﻳﺮﺍﻥ ﻭ ﻛﺎﺭﻣﻨﺪﺍﻥ ﻴﺮﻱ:ﻣﺎﻧﻨﺪﭼﻪ ﺍﻳﻨﻜﻪ ﺩﺭﺑﺎﺭﻩ ﺗﺼﻤﻴﻤﺎﺗﻲﻳﺎ ﻭ ﺍﺿﺎﻓﻪ ﻛﺎﻻﻫﺎ ﺳﺒﺪ ﺑﻪ ﻛﺎﻻﻫﺎﻳﻲ
ﺳﻴﺴﺘ ﻭﺳﻴﻠﻪ ﺑﻪ ﺷﺪﻩ ﺍﺭﺍﺋﻪ ﺗﺤﻠﻴﻞ ﻭ ﺗﺠﺰﻳﻪ ﺍﺯ ﺑﻌﺪ ﻧﻮﻋﺎ ﻛﻪ ﺍﺳﺖ ﻧﻴﺎﺯ ﺁﻧﻬﺎ ﺑﺮﺍﻱ ﮔﺬﺍﺭﻱ ﺳﺮﻣﺎﻳﻪ ﻧﻮﻉ ﭼﻪ ﻭ ﺷﻮﻧﺪ ﻛﻢﻢﻫﺎﻱ
.ﺍﺳﺖ ﺷﺪﻩ ﮔﺮﻓﺘﻪ ﺭﺍﻳﺎﻧﻪ ﺑﺮ ﻣﺒﺘﻨﻲ ﺍﻃﻼﻋﺎﺗﻲ
ﻫﺎﺍﺳﺘﺮﺍﺗﮋﻱ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ
ﺭﻗﺎﺑﺘﻲ ﻣﺰﻳﺖ ﺑﺮﺍﻱ
ﮔﻴﺮﻱﺗﺼﻤﻴﻢ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ
ﻣﺪﻳﺮﺍﻥ ﻭ ﻛﺎﺭﻣﻨﺪﺍﻥ
ﻭﻛﺎﺭﻛﺴﺐ ﻓﺮﺍﻳﻨﺪﻫﺎﻱ ﻭ ﻋﻤﻠﻴﺎﺕ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ
- 3. ﺳﻴﺴﺘﻢﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ ﻫﺎﻱ
ﻓﺼﻞ1
ﺑﻨﻴﺎﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺳﻴﺎﺣﺘﻲ ﻣﺸﺎﻭﺭﻩ ﻭ ﻣﻄﺎﻟﻌﺎﺕ ﻛﺎﺭﺑﺮﺩﻱ ﻋﻠﻤﻲ ﻣﺮﻛﺰﺻﻔﺤﻪ3
ﭘﺎﻳﻴﺰ1393
•ﺍﺳﺘﺮﺍﺗﮋ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲﻱﻫﺭﻗﺎﺑﺘﻲ ﻣﺰﻳﺖ ﺑﺮﺍﻱ ﺎ:ﻣﺎﻧﻨﺪﻣ ﺍﻧﺒﺎﺭ ﻣﺪﻳﺮﻳﺖﻲﺗﺗﺼﻤﻴﻢ ﻮﺍﻧﺪﺩﻛ ﺍﻳﺠﺎﺩ ﺑﻪﻪﻫﺗﺒﻠﺖ ﺑﻪ ﻣﺠﻬﺰ ﺎﻳﻲ
ﻭﺏ ﺗﺎ ﺑﮕﻴﺮﺩ ﺍﻧﺒﺎﺭﻫﺎ ﻫﻤﻪ ﺑﺮﺍﻱﻣﻮﺟﺐ ﺍﻳﻦ .ﺑﺎﺷﺪ ﺩﺍﺷﺘﻪ ﺩﺳﺖ ﺩﺭ ﺭﺍ ﺍﻧﺒﺎﺭ ﻣﻮﺟﻮﺩﻱ ﺁﻧﻼﻳﻦ ﺻﻮﺭﺕ ﺑﻪ ﺳﺎﺯﻣﺎﻥ ﺗﺠﺎﺭﻱ ﺳﺎﻳﺖ
ﺧﺮﻳﺪ ﺳﻬﻮﻟﺖ ﺁﻧﻬﺎ ﻭﻓﺎﺩﺍﺭﻱ ﺑﺎﻻﺑﺮﺩﻥ ﻭ ﺟﺪﻳﺪ ﻣﺸﺘﺮﻳﺎﻥ ﺟﺬﺏﺳﻴﺴﺘ ﭼﻨﻴﻦ ﻭﺳﻴﻠﻪ ﺑﻪ ﺷﺪﻩ ﺍﺭﺍﺋﻪ ﻣﺤﺼﻮﻻﺕﻢﻫﺍﻃﻼﻋﺎﺗﻲ ﺎﻱ
ﻣﻲﺷ.ﻮﺩ
ﺭﻭﻧﺪﻫﺎﻱﺳﻴﺴﺘﻢﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱ
ﺩﻫﻪ ﺗﺎ1960ﺳﻴﺴﺘﻢ ﺑﻴﺸﺘﺮﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱﻧﻘﺶﺳﺎﺩﻩﺍﻱﺩﺍﺷﺘﻨﺪ:ﻧﮕﻬﺪﺍﺭ ،ﺗﺮﺍﻛﻨﺶ ﭘﺮﺩﺍﺯﺵﻱﺣﺴﺎﺑﺪﺍﺭ ،ﺳﻮﺍﺑﻖﻱ،ﺳﺎ ﻭﻳﺮﺑﺮﻧﺎﻣﻪﻫﺎﻱ
ﻛﺎﺭﺑﺮﺩﻱﺍﻟﻜﺘﺮﻭﻧ ﭘﺮﺩﺍﺯﺵﻴﻜﻲﺩﺍﺩﻩ) ﻫﺎEDP.(ﺩ ﻧﻘﺶ ﺳﭙﺲﻳﮕﺮﻱﺷﺪ ﺍﺿﺎﻓﻪ،ﻳﻌﻨﻲ،ﺍ ﺗﻤﺎﻡ ﭘﺮﺩﺍﺯﺵﻳﻦﺩﺍﺩﻩﻫﺎﺗﺒﺪﻳﻞ ﻭﺑﻪﮔﺰﺍﺭﺵﻫﺎﻱ
ﻣﻔﻴﺪﻭﺁﻣﻮﺯﻧﺪﻩ.ﻣ ﻧﺘﻴﺠﻪ ﺩﺭﺳﻴﺴﺘﻢ ﻔﻬﻮﻡ) ﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱMIS.ﺷﺪ ﻣﺘﻮﻟﺪ (ﺑﺮﻧﺎﻣﻪ ﺗﻮﺳﻌﻪ ﺭﻭﻱ ﺑﺮ ﺟﺪﻳﺪ ﻧﻘﺶ ﺍﻳﻦﻫﺎﻱ
ﻛﺴ ﻛﺎﺭﺑﺮﺩﻱﺐﻭﻛﺎﺭﮔﺰﺍﺭﺵ ﻛﻪ ﺷﺪ ﻣﺘﻤﺮﻛﺰﻫﺎﻱﺷﺪﻩ ﺗﻌﺮﻳﻒ ﻗﺒﻞ ﺍﺯﻓﺮﺍﻳﻨﺪ ﺑﺮﺍﻱ ﻻﺯﻡ ﺍﻃﻼﻋﺎﺕ ﺍﺭﺍﺋﻪ ﻣﻨﻈﻮﺭ ﺑﻪ ﺍﻱﺗﺼﻤﻴﻢ ﻫﺎﻱﮔﻴﺮﻱ
ﻣﻲ ﺍﺭﺍﺋﻪ ﺭﺍ ﻣﺪﻳﺮﻳﺖ.ﺩﺍﺩ
ﺩﻫﻪ ﺩﺭ70ﻣﻴﮔﺰﺍﺭﺵ ،ﻼﺩﻱﭘﻴﺶ ﺍﺯ ﻫﺎﻱﺗﻌﺮﻳﻒﺳﻴﺴﺘﻢ ﺷﺪﻩﺩﺭ ﻣﺪﻳﺮﻳﺖ ﻧﻴﺎﺯﻫﺎﻱ ﭘﺎﺳﺨﮕﻮﻱ ﻧﺘﻮﺍﻧﺴﺖ ﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱ
ﺗﺼﻤﻴﻢﺳﻴﺴﺘﻢ ﻣﻔﻬﻮﻡ ﺍﺯﺍﻳﻨﺮﻭ ،ﺑﺎﺷﺪ ﮔﻴﺮﻱ) ﺗﺼﻤﻴﻢ ﭘﺸﺘﻴﺒﺎﻧﻲ ﻫﺎﻱDSSﺳﻴﺴﺘﻢ ﺟﺪﻳﺪ ﻧﻘﺶ .ﺷﺪ ﻣﺘﻮﻟﺪ (ﺍﺭﺍﺋﻪ ،ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱ
ﺗﺼﻤﻴﻢ ﻓﺮﺍﻳﻨﺪﻫﺎﻱ ﺍﺯ ﺗﻌﺎﻣﻠﻲ ﭘﺸﺘﻴﺒﺎﻧﻲﭘﺸﺘﻴﺒﺎﻧﻲ ﺍﻳﻦ .ﺑﻮﺩ ﻣﺪﻳﺮﺍﻥ ﮔﻴﺮﻱﺗﺼﻤﻴﻢ ﺑﺎ ﻣﺘﻨﺎﺳﺐﻣﻨﺤﺼﺮﺑﻪ ﻫﺎﻱﺳﺒﻚ ﻭ ﻓﺮﺩﻫﺎﻱ
ﺗﺼﻤﻴﻢﺷﺪﻩ ﺭﻭﺑﺮﻭ ﺁﻥ ﺑﺎ ﻭﺍﻗﻊ ﺩﻧﻴﺎﻱ ﺩﺭ ﻗﺒﻼ ﻛﻪ ﻣﺴﺎﺋﻞ ﺍﺯ ﺧﺎﺻﻲ ﺍﻧﻮﺍﻉ ﺑﺎ ﻣﻄﺎﺑﻖ ﻣﺪﻳﺮﺍﻥ ﮔﻴﺮﻱﻣﻲ ،ﺍﻧﺪ.ﺑﺎﺷﺪ
ﺩﺭﺩﻫﻪ80ﺳﻴﺴﺘﻢ ﺑﺮﺍﻱ ﺟﺪﻳﺪ ﻧﻘﺶ ﭼﻨﺪ ،ﻣﻴﻼﺩﻱ،ﻣﻴﻜﺮﻭﻛﺎﻣﭙﻴﻮﺗﺮ ﭘﺮﺩﺍﺯﺵ ﻗﺪﺭﺕ ﺳﺮﻳﻊ ﺗﻮﺳﻌﻪ ،ﺍﻭﻝ .ﺷﺪ ﻇﺎﻫﺮ ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱ
ﺑﺴﺘﻪﻧﺮﻡ ﻫﺎﻱﺷﺒﻜﻪ ﻭ ،ﻛﺎﺭﺑﺮﺩﻱ ﺍﻓﺰﺍﺭﻱﺩﻭﺭ ﺭﺍﻩ ﺍﺯ ﺍﺭﺗﺒﺎﻁ ﻫﺎﻱ،ﺩﻭﻡ .ﺑﻮﺩ ﻣﺸﻬﻮﺩﺷﺮﻛﺖ ﺍﺭﺷﺪ ﻣﺪﻳﺮﺍﻥ ﺑﻴﺸﺘﺮ ﻛﻪﺍﺯ ﻣﺴﺘﻘﻴﻤﺎ ﻫﺎ
ﮔﺰﺍﺭﺵﺳﻴﺴﺘﻢ ﻫﺎﻱﻳ ﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱﺳﻴﺴﺘﻢ ﺗﺤﻠﻴﻠﻲ ﻣﺪﻟﺴﺎﺯﻱ ﺍﻣﻜﺎﻧﺎﺕ ﺎﺗﺼﻤﻴﻢ ﭘﺸﺘﻴﺒﺎﻧﻲ ﻫﺎﻱ،ﻛﻨﻨﺪ ﻧﻤﻲ ﺍﺳﺘﻔﺎﺩﻩﺑﻨﺎﺑﺮﺍﻳﻦ
ﺳ ﻣﻔﻬﻮﻡﻴﺴﺘﻢﻫﺎﻱﺍﺟﺮﺍ ﺍﻃﻼﻋﺎﺕﻳﻲ)EISﺗﻮﺳﻌﻪ (ﻳﺎﻓﺘﻪﺍﺳﺖ.ﺍﻳﻦﺳﻴﺴﺘﻢﻫﺎﻱﺍﻃﻼﻋﺎﺕﺗﺎ ﺷﺪﻧﺪ ﺍﻳﺠﺎﺩﻣﺪﻳﺮﺍﻥﺍﺭﺷﺪﺭﺍﺣﺘﻲ ﺑﻪ
ﺑﺘﻮﺍﻧﻨﺪﺣ ﺍﻃﻼﻋﺎﺕﻴﺎﺗﻲﻣﻨﺎﺳﺐ ﺷﻜﻞ ﻭ ﺯﻣﺎﻥ ﺩﺭ ﺭﺍ ﺧﻮﺩ ﻧﻴﺎﺯ ﻣﻮﺭﺩﺁﻭﺭﻧﺪ ﺑﺪﺳﺖﭘﻴﺸﺮﻓﺖ ،ﺳﻮﻡ .ﺩﺍﺩﻩ ﺭﺥ ﻫﺎﻱﺑﻜﺎﺭﮔﻴﺮﻱ ﻭ ﺗﻮﺳﻌﻪ ﺩﺭ
ﺗﻜﻨﻴﻚ) ﻣﺼﻨﻮﻋﻲ ﻫﻮﺵ ﻫﺎﻱAIﺳﻴﺴﺘﻢ ﺑﺮﺍﻱ (ﻛﺴﺐ ﺍﻃﻼﻋﺎﺕ ﻫﺎﻱﻭ.ﺑﻮﺩ ﻛﺎﺭﺳﻴﺴﺘﻢﻋﺎﻣﻞ ﺍﻣﺮﻭﺯﻱ ﻫﺎﻱﻧﺮﻡ ﻫﺎﻱﺭﺍ ﻫﻮﺷﻤﻨﺪﻱ ﺍﻓﺰﺍﺭﻱ
ﻣﻲ ﻛﻪ ﺩﺍﺭﻧﺪ ﺑﺮ ﺩﺭﺑﺮﻧﺎﻣﻪ ﺳﻴﺴﺘﻢ ﻣﺎﻟﻚ ﺟﺎﻧﺸﻴﻦ ﻋﻨﻮﺍﻥ ﺑﻪ ﺳﻴﺴﺘﻢ ﻳﻚ ﺩﺭﻭﻥ ﺗﻮﺍﻧﻨﺪﻛﺎﺭﻛﺮﺩﻫﺎﻱ ،ﺷﻮﻧﺪ ﮔﺮﻓﺘﻪ ﺑﻜﺎﺭ ﻭ ﺷﺪﻩ ﺭﻳﺰﻱ
ﻧﻴﺎﺯﻫﺎﻱ ﺑﺎ ﺭﺍ ﺧﻮﺩ ﺗﻮﺍﻧﻨﺪ ﻣﻲ ﻛﻪ ﺳﻴﺴﺘﻤﻲﺑﺮﻧﺎﻣﻪ ،ﻛﺎﺭﺑﺮﺍﻥ ﺿﺮﻭﺭﻱﺭﺑﺎﺕ ،ﻛﺎﺭﺑﺮﺩﻱ ﻫﺎﻱﭘﺮﺩﺍﺯﺵ ،ﭘﻴﺸﺮﻓﺘﻪ ﻫﺎﻱﻭ ،ﻃﺒﻴﻌﻲ ﺯﺑﺎﻥ
ﺑﺮﻧﺎﻣﻪﺩﻫﻨﺪ ﺍﻧﻄﺒﺎﻕ ﻣﺘﻨﻮﻋﻲ ﻛﺎﺭﺑﺮﺩﻱ ﻫﺎﻱﻃﻮﺭﻱ ﺑﻪﺧﻴﻠﻲ ﺩﺍﻧﺸﻮﺭﺍﻥ ﻛﺎﺭ ﺍﻳﻨﺮﻭ ﺍﺯ ﺷﻮﺩ؛ ﺍﻧﺴﺎﻧﻲ ﺩﺧﺎﻟﺖ ﺟﺎﻳﮕﺰﻳﻦ ﺗﻮﺍﻧﺪ ﻣﻲ ﻛﻪ
ﭘﻴﭽﻴﺪﻩﺳﻴﺴﺘﻢ .ﺍﺳﺖ ﺷﺪﻩ ﺗﺮ) ﺧﺒﺮﻩ ﻫﺎﻱESﺳﻴﺴﺘﻢ ﺩﻳﮕﺮ ﻭ (ﻧﻘﺶ ﺑﺮﺍﻱ ﺩﺍﻧﺶ ﺑﺮ ﻣﺒﺘﻨﻲ ﻫﺎﻱﺳﻴﺴﺘﻢ ﺟﺪﻳﺪ ﻫﺎﻱﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱ
،ﺍﻣﺮﻭﺯﻩ .ﺷﺪﻧﺪ ﺍﻳﺠﺎﺩﺳﻴﺴﺘﻢﺣﻮﺯﻩ ﺩﺭ ﺧﺪﻣﺎﺗﻲ ﻛﺎﺭﺑﺮﺍﻥ ﺑﻪ ،ﻣﺸﺎﻭﺭ ﻋﻨﻮﺍﻥ ﺑﻪ ﺗﻮﺍﻧﻨﺪ ﻣﻲ ﺧﺒﺮﻩ ﻫﺎﻱ.ﺩﻫﻨﺪ ﺍﺭﺍﺋﻪ ﺷﺪﻩ ﻣﺸﺨﺺ ﻫﺎﻱ
ﺩﻫﻪ ﺍﺩﺍﻣﻪ ﺩﺭ ﻛﻪ ﺩﻳﮕﺮﻱ ﻣﻬﻢ ﻧﻘﺶ80ﺩﻫﻪ ﺗﺎ90ﺳﻴﺴﺘﻢ ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﻧﻘﺶ ﻣﻔﻬﻮﻡ ،ﺷﺪ ﺍﺿﺎﻓﻪﮔﺎﻫﻲ ﻛﻪ ﺑﻮﺩ ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱ
ﺳﻴﺴﺘﻢ) ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱSIS،ﻣﻔﻬﻮﻡ ﺍﻳﻦ ﺩﺭ .ﺷﺪ ﻣﻲ ﺧﻮﺍﻧﺪﻩ (،ﺧﺪﻣﺎﺕ ﺍﺯ ﻧﺎﭘﺬﻳﺮﻱ ﺟﺪﺍﻳﻲ ﺟﺰء ﺍﻃﻼﻋﺎﺕ ﻓﻨﺎﻭﺭﻱ
ﻛﺴﺐ ﻓﺮﺍﻳﻨﺪﻫﺎﻱ ﻭ ،ﻣﺤﺼﻮﻻﺕﻣﻲ ﻭﻛﺎﺭﺑﻪ ﺩﺭ ﺭﺍ ﺷﺮﻛﺖ ﻛﻪ ﺑﺎﺷﺪﻣﻲ ﻛﻤﻚ ﺭﻗﺎﺑﺘﻲ ﺑﺎﺯﺍﺭ ﺩﺭ ﺭﻗﺎﺑﺘﻲ ﻣﺰﻳﺖ ﺁﻭﺭﺩﻥ ﺩﺳﺖ.ﻛﻨﺪ
ﺩﻫﻪ ﻣﻴﺎﻧﻪ ﺗﺎ ﺍﻭﺍﺳﻂ ﺍﺯ90ﺳﻴﺴﺘﻢ ﺍﻧﻘﻼﺑﻲ ﺣﻀﻮﺭ ﺷﺎﻫﺪﺑﺮﻧﺎﻣﻪ ﻫﺎﻱ) ﺳﺎﺯﻣﺎﻧﻲ ﻣﻨﺎﺑﻊ ﺭﻳﺰﻱERPﻣﻲ (ﺳﺎﺯﻣ ﺷﻜﻞ ﺍﻳﻦ .ﺑﺎﺷﻴﻢﺧﺎﺹ ﺎﻧﻲ
ﺟﻨﺒﻪ ﻫﻤﻪ ،ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺍﻃﻼﻋﺎﺕ ﺳﻴﺴﺘﻢ ﻳﻚ ﺍﺯﺑﺮﻧﺎﻣﻪ ﻗﺒﻴﻞ ﺍﺯ ﺷﺮﻛﺖ ﻳﻚ ﻫﺎﻱﺍﺭﺗﺒﺎﻃﺎﺕ ،ﻣﻨﺎﺑﻊ ﻣﺪﻳﺮﻳﺖ ،ﻓﺮﻭﺵ ،ﺗﻮﻟﻴﺪ ،ﺭﻳﺰﻱ
،ﻣﺎﻟﻲ ﻣﺪﻳﺮﻳﺖ ،ﺳﻔﺎﺭﺵ ﭘﻴﮕﻴﺮﻱ ،ﻣﻮﺟﻮﺩﻱ ﻛﻨﺘﺮﻝ ،ﻣﺸﺘﺮﻱﺑﺎﺯﺍﺭﻳﺎﺑﻲ ﻭ ،ﺍﻧﺴﺎﻧﻲ ﻣﻨﺎﺑﻊ–ﻛﺴﺐ ﻋﻤﻠﻜﺮﺩﻫﺎﻱ ﻫﻤﻪ ﺗﻘﺮﻳﺒﺎﻭﻛﺎﺭ–ﺭﺍ
ﻣﻲ ﻳﻜﭙﺎﺭﭼﻪﺍﺻﻠﻲ ﻣﺰﻳﺖ .ﻛﻨﺪERPﻭ ﻛﺎﻣﭙﻴﻮﺗﺮ ﺑﺮ ﻣﺒﺘﻨﻲ ﺳﺎﺯﻣﺎﻧﻲ ﻛﺎﺭﻛﺮﺩﻫﺎﻱ ﻫﻤﻪ ﺑﺮﺍﻱ ﻣﺸﺘﺮﻙ ﻭﺍﺳﻄﻪ ﻳﻚ ﺑﺮ ﺗﺎﻛﻴﺪ
ﻳﻜﭙﺎﺭﭼﻪﺍﺷﺘﺮﺍﻙ ﻭ ﺳﺎﺯﻱﮔﺬﺍﺭﻱﺷﺪﻳﺪﺩﺍﺩﻩﻫﺎﺍﻧﻌﻄﺎﻑ ﺩﺍﺷﺘﻦ ﻣﻨﻈﻮﺭ ﺑﻪﺗﺼﻤﻴﻢ ﺩﺭ ﻻﺯﻡ ﭘﺬﻳﺮﻱ.ﺑﺎﺷﺪ ﻣﻲ ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﮔﻴﺮﻱ
ﻣﻲ ﻭﺍﺭﺩ ﺩﻭﺭﺍﻧﻲ ﺑﻪ ﺳﭙﺲﺳﻴﺴﺘﻢ ﺍﺳﺎﺳﻲ ﻧﻘﺶ ﻛﻪ ﺷﻮﻳﻢﻛﺴﺐ ﻫﻮﺷﻤﻨﺪﻱ ﺩﺭ ،ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱﻭ) ﻛﺎﺭBI.ﺍﺳﺖ (BIﻓﻦ ﻫﻤﻪ ﺑﻪﺁﻭﺭﻱﻫﺎ
ﺑﺮﻧﺎﻣﻪ ﻭﺟﻤﻊ ﺭﻭﻱ ﺑﺮ ﻛﻪ ﺩﺍﺭﺩ ﺍﺷﺎﺭﻩ ﺳﺎﺯﻣﺎﻥ ﺩﺭ ﻛﺎﺭﺑﺮﺩﻱ ﻫﺎﻱﺩﺍﺩﻩ ﺗﺤﻠﻴﻞ ﻭ ﺁﻭﺭﻱﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺗﺼﻤﻴﻤﺎﺕ ﺩﺭ ﻛﻪ ﺍﻃﻼﻋﺎﺗﻲ ﻭ ﻫﺎ
- 4. ﺳﻴﺴﺘﻢﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ ﻫﺎﻱ
ﻓﺼﻞ1
ﺑﻨﻴﺎﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺳﻴﺎﺣﺘﻲ ﻣﺸﺎﻭﺭﻩ ﻭ ﻣﻄﺎﻟﻌﺎﺕ ﻛﺎﺭﺑﺮﺩﻱ ﻋﻠﻤﻲ ﻣﺮﻛﺰﺻﻔﺤﻪ4
ﭘﺎﻳﻴﺰ1393
ﻛﺴﺐﻭﻣﻲ ﺍﺳﺘﻔﺎﺩﻩ ﻛﺎﺭﻣﻲ ﻣﺘﻤﺮﻛﺰ ﺷﻮﻧﺪﻓﻦ ﺍﺯ ﺍﺳﺘﻔﺎﺩﻩ ﺑﺎ .ﺑﺎﺷﻨﺪﺁﻭﺭﻱﻛﺴﺐ ﻫﻮﺷﻤﻨﺪﻱ ﻓﺮﺍﻳﻨﺪﻫﺎﻱ ﻭ ﻫﺎﺳﺎﺯﻣﺎﻥ ،ﻭﻛﺎﺭﻫﺎﺑﻴﻨﺶ
ﻛﻠﻴﺪﻱ ﻋﻨﺎﺻﺮ ﻭ ﻋﻮﺍﻣﻞ ﺑﻪ ﻧﺴﺒﺖ ﺍﺭﺯﺷﻤﻨﺪﻱ–ﺧﺎﺭﺟﻲ ﻫﻢ ﻭ ﺩﺍﺧﻠﻲ ﻫﻢ–ﻛﺴﺐ ﺭﻭﻱ ﺑﺮ ﻛﻪﺭﻗﺎﺑﺖ ﻭ ﻭﻛﺎﺭﺗﺎﺛﻴﺮ ﺑﺎﺯﺍﺭ ﺩﺭ ﺁﻧﻬﺎ ﭘﺬﻳﺮﻱ
ﻣﻲ ﺑﺪﺳﺖ ﺩﺍﺭﺩ.ﺁﻭﺭﻧﺪ
ﺳﺮ ﺭﺷﺪ ﻧﻬﺎﻳﺖ ﺩﺭﻗﺮﻥ ﺁﻏﺎﺯ ﺩﺭ ﺭﺍ ﻛﺎﺭ ﻭ ﻛﺴﺐ ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱ ﺳﻴﺴﺘﻢ ﻫﺎﻱ ﻗﺎﺑﻠﻴﺖ ﺍﻛﺴﺘﺮﺍﻧﺖ ﻭ ﺍﻳﻨﺘﺮﺍﻧﺖ ،ﺍﻳﻨﺘﺮﻧﺖ ﻳﻊ21ﺑﻪ .ﺩﺍﺩ ﺗﻐﻴﻴﺮ
.ﺩﺍﺩ ﺭﺥ ﺍﻃﻼﻋﺎﺗﻲ ﻫﺎﻱ ﺳﻴﺴﺘﻢ ﻧﻘﺶ ﺩﺭ ﺍﺳﺎﺳﻲ ﮔﺬﺍﺭ ﻳﻚ ﻋﻼﻭﻩ
ﺑﺮﻧﺎﻣﻪﺭﻛﺴ ﻫﻮﺷﻤﻨﺪﻱ ﻭ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺎﺑﻊ ﻳﺰﻱﺐﻭﻛﺩﻫﻪ :ﺎﺭ2000–2010
ﻧﺮﻡﺍﻓﺰﺍﺭﻫﺎﻱﺳﺎﺯﻣﺎﻧﻲ ﻳﻜﭙﺎﺭﭼﻪﺩﺍﺩ ﺳﺎﺯﻱ ﺗﺠﺴﻢ ﻭ ﻛﺎﻭﻱ ﺩﺍﺩﻩﻩﻫﺎﻣﺪﻳﺮﻳﺖ ،ﻣﺸﺘﺮﻱ ﺍﺭﺗﺒﺎﻁ ﻣﺪﻳﺮﻳﺖ ،
ﺗﺎﻣﻴﻦ ﺯﻧﺠﻴﺮﻩ
ﻛﺴ ﻭ ﺗﺠﺎﺭﺕﺐﻭﻛﺩﻫﻪ :ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺎﺭ1990–2000
ﺳﻴﺴﺘﻢﻫﻭ ﺗﺠﺎﺭﺕ ﺎﻱﻛﺴﺐﻭﻛﺍﻳﻨﺘﺮﻧﺖ ﺑﺮ ﻣﺒﺘﻨﻲ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻲ ﺎﺭ
ﻋﻤﻠﻴﺎ ﻭ ﻭﺏ ﺑﺮ ﻣﺒﺘﻨﻲ ﺳﺎﺯﻣﺎﻥﺕﻫﻛﺴ ﺟﻬﺎﻧﻲ ﺎﻱﺐﻭﻛ،ﺍﻳﻨﺘﺮﻧﺖ ﺩﺭ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺗﺠﺎﺭﺕ ﻭ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺎﺭ
ﺷﺒﻜ ﺩﻳﮕﺮ ﻭ ﺍﻛﺴﺘﺮﺍﻧﺖ ،ﺍﻳﻨﺘﺮﺍﻧﺖﻪﻫﺎ
ﭘﺸﺘﻴﺒﺎﻧﻲﻭ ﺍﺳﺘﺮﺍﺗﮋﻱ ﺍﺯﻧﻬﺎﻳﻲ ﻛﺎﺭﺑﺮﺩﻫﻪ1980–1990
ﺳﻴﺴﺘﻢﻫﭘﺸﺘﻴﺒﺎﻧﻲ :ﻧﻬﺎﻳﻲ ﻛﺎﺭﺑﺮ ﻛﺎﻣﭙﻴﻮﺗﺮﻱ ﺎﻱﻭ ﻧﻬﺎﻳﻲ ﻛﺎﺭﺑﺮﺍﻥ ﻭﺭﻱ ﺑﻬﺮﻩ ﺍﺭﺗﻘﺎء ﺑﺮﺍﻱ ﻣﺴﺘﻘﻴﻢ
ﻓﻌﺎﻟﻴﺖﻫﮔﺮﻭﻫﻲ ﺎﻱ
ﺳﻴﺴﺘﻢﻫﺍﺭﺷﺪ ﻣﺪﻳﺮﺍﻥ ﺑﺮﺍﻱ ﺣﻴﺎﺗﻲ ﺍﻃﻼﻋﺎﺕ :ﺍﺭﺷﺪ ﻣﺪﻳﺮﺍﻥ ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱ
ﺳﻴﺴﺘﻢﻫﺗﻮﺻﻴ :ﺧﺒﺮﻩ ﺎﻱﻪﻫﻧﻬﺎﻳﻲ ﻛﺎﺭﺑﺮﺍﻥ ﺑﺮﺍﻱ ﺩﺍﻧﺶ ﺑﺮ ﻣﺒﺘﻨﻲ ﺗﺨﺼﺼﻲ ﺎﻱ
ﺳﻴﺴﺘﻢﻫﻣﺰﻳ ﻛﺴﺐ ﺑﺮﺍﻱ ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺧﺪﻣﺎﺕ ﻭ ﻣﺤﺼﻮﻻﺕ :ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺍﻃﻼﻋﺎﺕ ﺎﻱﺭﻗﺎﺑﺘﻲ ﺖ
ﺩﻫﻪ ﺗﺼﻤﻴﻢ ﭘﺸﺘﻴﺒﺎﻧﻲ1970–1980
ﺳﻴﺴﺘﻢﻫﺗﺼﻤﻴ ﻓﺮﺍﻳﻨﺪ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ :ﺗﺼﻤﻴﻢ ﭘﺸﺘﺴﺒﺎﻧﻲ ﺎﻱﻢﮔﻴﺮﻱ
ﺩﻫﻪ ﻣﺪﻳﺮﻳﺘﻲ ﮔﻴﺮﻱ ﮔﺰﺍﺭﺵ1960–1970
ﺳﻴﺴﺘﻢﻫﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ ﺑﺮﺍﻱ ﺷﺪﻩ ﺗﻌﻴﻴﻦ ﭘﻴﺶ ﺍﺯ ﺳﺎﺧﺘﺎﺭ ﺑﺎ ﻣﺪﻳﺮﻳﺘﻲ ﮔﺰﺍﺭﺷﺎﺕ :ﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ ﺎﻱ
ﺗﺼﻤﻴﻢﮔﻴﺮﻱ
ﺩﻫﻪ ﺩﺍﺩﻩ ﭘﺮﺩﺍﺯﺵ1950–1960
ﺳﻴﺴﺘﻢﻫﺳﻴﺴﺘ ﺳﻮﺍﺑﻖ ﻧﮕﻬﺪﺍﺭﻱ ﻋﻤﻠﻴﺎﺕ ﭘﺮﺩﺍﺯﺵ :ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻲ ﺩﺍﺩﻩ ﭘﺮﺩﺍﺯﺵ ﺎﻱﻢﻫﺣﺴﺎﺑﺪﺍﺭﻱ ﺎﻱ
ﺳﻴﺴﺘﮔﺴﺘﺮﺵﺑﻪﺭﻭﻧﻘﺶﻢﻫﻛﺴﺩﺭﺍﻃﻼﻋﺎﺗﻲﺎﻱﺐﻭﻛﻣﺪﻳﺮﻳﺖﻭﺎﺭ
ﺳﻴﺴﺘﮔﺴﺘﺮﺵﺑﻪﺭﻭﻧﻘﺶﻢﻫﺎﻱﻛﺴﺩﺭﺍﻃﻼﻋﺎﺗﻲﺐﻭﻛﻣﺪﻳﺮﻳﺖﻭﺎﺭ
ﻭ ﻣﻬﻨﺪﺳﻲ
ﺗﺤﻘﻴﻖ
ﺗﻮﻟﻴﺪ ﻭ ﻣﺎﻟﻲ ﺍﻣﻮﺭ
ﺣﺴﺎﺑﺪﺍﺭﻱ
ﺗﺪﺍﺭﻛﺎﺕ ﻭ ،ﺗﻮﺯﻳﻊ ،ﺧﺮﻳﺪ ،ﺗﺎﻣﻴﻦ ﺯﻧﺠﻴﺮﻩ ﻣﺪﻳﺮﻳﺖ
ﻣﺪﻳﺮﻳﺖﻣﺸﺘﺮﻱ ﺧﺪﻣﺎﺕ ،ﻓﺮﻭﺵ ،ﺑﺎﺯﺍﺭﻳﺎﺑﻲ :ﻣﺸﺘﺮﻱ ﺑﺎ ﺍﺭﺗﺒﺎﻁ
ﺍﻳﻨﺘﺮﻧﺖ
ﺍﻛﺴﺘﺮﺍﻧﺖ ﺗﺠﺎﺭﻱ ﺷﺮﻛﺎء ﺩﻳﮕﺮ ﻭ ﻛﻨﻨﺪﮔﺎﻥ ﺗﺎﻣﻴﻦ ﻣﺮﺯ
ﺷﺮﻛﺖ
ﺍﻳﻨﺘﺮﺍﻧﺖ
ﺍﻛﺴﺘﺮﺍﻧﺖ
ﻛﺴ ﻣﺸﺘﺮﻳﺎﻥﺐﻭﻛﻛﻨﻨﺪﮔﺎﻥ ﻣﺼﺮﻑ ﻭ ﺎﺭ
- 5. ﺳﻴﺴﺘﻢﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ ﻫﺎﻱ
ﻓﺼﻞ1
ﺑﻨﻴﺎﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺳﻴﺎﺣﺘﻲ ﻣﺸﺎﻭﺭﻩ ﻭ ﻣﻄﺎﻟﻌﺎﺕ ﻛﺎﺭﺑﺮﺩﻱ ﻋﻠﻤﻲ ﻣﺮﻛﺰﺻﻔﺤﻪ5
ﭘﺎﻳﻴﺰ1393
ﺳﻴﺴﺘﻢﻫ:ﻋﻤﻠﻴﺎﺕ ﭘﺸﺘﻴﺒﺎﻧﻲ ﺎﻱ
•ﺳﻴﺴﺘﻢﻫﭘﺮﺩﺍﺯﺵ ﺎﻱﻣﻌﺎﻣﻼﺕ:ﺩﺍﺩ ﭘﺮﺩﺍﺯﺵﻩﻫﺍﺯ ﻣﻨﺘﺞ ﺎﻱﻣﻌﺎﻣﻼﺕﻛﺴﺐﻭﻛﺩﺍﺩ ﭘﺎﻳﮕﺎﻩ ﺑﺮﻭﺯﺭﺳﺎﻧﻲ ،ﺎﺭﻩﻫﻭ ،ﻋﻤﻠﻴﺎﺗﻲ ﺎﻱ
ﻛﺴ ﻣﺴﺘﻨﺪﺍﺕ ﺗﻮﻟﻴﺪﺐﻭﻛﺳﻴﺴﺘ ﻣﺎﻧﻨﺪ .ﺎﺭﻢﻫ.ﻓﺮﻭﺵ ﻭ ﻣﻮﺟﻮﺩﻱ ﭘﺮﺩﺍﺯﺵ ﻭ ﺣﺴﺎﺑﺪﺍﺭﻱ ﺎﻱ
•ﺳﻴﺴﺘﻢﻫ:ﻓﺮﺍﻳﻨﺪ ﻛﻨﺘﺮﻝ ﺎﻱﻓﺮﺍﻳﻨ ﻛﻨﺘﺮﻝ ﻭ ﻧﻈﺎﺭﺕﺪﻫﺳﻴﺴﺘ ﻭ ،ﺍﻧﺮژﻱ ﺗﻮﻟﻴﺪ ،ﺧﺎﻡ ﻧﻔﺖ ﭘﺎﻻﻳﺶ ﻣﺎﻧﻨﺪ .ﺻﻨﻌﺘﻲ ﺎﻱﻢﻫﺎﻱ
ﺗﻮ.ﻓﻮﻻﺩ ﻟﻴﺪ
•ﺳﻴﺴﺘﻢﻫ:ﺳﺎﺯﻣﺎﻧﻲ ﻫﻤﻜﺎﺭﻱ ﺎﻱﻫﻤﻜﺎﺭ ﻭ ﺍﺭﺗﺒﺎﻃﺎﺕ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲﻱﻫﻭ ،ﭼﺖ ،ﺍﻳﻤﻴﻞ ﻣﺎﻧﻨﺪ .ﺳﺎﺯﻣﺎﻧﻲ ﻭ ﮔﺮﻭﻫﻲ ،ﺗﻴﻤﻲ ﺎﻱ
ﺳﻴﺴﺘﻢﻫﮔﺮﻭ ﺎﻱﻩﺍﻭﻳﺪﺋﻮﻛﻨﻔﺮﺍﻧﺲ ﻓﺰﺍﺭﻱ
ﺳﻴﺴﺘﻢ
ﻫﺎﻱ
ﭘﺮﺩﺍﺯﺵ
ﺷﺨﺼﻲ
ﺷﺪﻩ
ﺳﻴﺴﺘﻢ
ﻫﺎﻱ
ﭘﺮﺩﺍﺯﺵ
ﺗﺮﺍﻛﻨﺶ
ﺳﻴﺴﺘﻢ
ﻫﺎﻱ
ﻛﻨﺘﺮﻝ
ﻓﺮﺍﻳﻨﺪ
ﺳﻴﺴﺘﻢ
ﻫﺎﻱ
ﻫﻤﻜﺎﺭﻱ
ﺳﺎﺯﻣﺎﻥ
ﺳﻴﺴﺘﻢ
ﻫﺎﻱ
ﺍﻃﻼﻋﺎﺕ
ﻣﺪﻳﺮﻳﺖ
ﺳﻴﺴﺘﻢ
ﻫﺎﻱ
ﭘﺸﺘﻴﺒﺎﻧﻲ
ﺗﺼﻤﻴﻢ
ﺳﻴﺴﺘﻢ
ﻫﺎﻱ
ﺍﻃﻼﻋﺎﺕ
ﺍﺟﺮﺍﻳﻲ
ﺳﻴﺴﺘﻢ
ﻫﺎﻱ
ﭘﺮﺩﺍﺯﺵ
ﺷﺨﺼﻲ
ﺷﺪﻩ
ﺳﻴﺴﺘﻢﻫﭘﺸﺘﻴﺒﺎﻧﻲ ﺎﻱ
ﻋﻤﻠﻴﺎﺕ
ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ
ﻋﻤﻠﻴﺎﺕﻫﺎﻱ
ﻛﺴﺐﻭﻛﺎﺭ
ﺳﻴﺴﺘﻢﻫﭘﺸﺘﻴﺒﺎﻧﻲ ﺎﻱ
ﻣﺪﻳﺮﻳﺖ
ﺳﻴﺴﺘﻢﻫﺍﻃﻼﻋﺎﺗﻲ ﺎﻱ
ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ
ﺗﺼﻤﻴﻢﮔﻴﺮﻱ
ﻣﺪﻳﺮﻳﺘﻲ
ﺳﻴﺴﺘﻢﻫﺎﻱ
ﺧﺒﺮﻩ
ﺳﻴﺴﺘﻢﻫﺎﻱ
ﻣﺪﻳﺮﻳﺖ
ﺩﺍﻧﺶ
ﺳﻴﺴﺘﻢﻫﺎ
ﻱ
ﺍﻃﻼﻋﺎﺕ
ﺍﺳﺘﺮﺍﺗﮋﻳﻚ
ﺳﻴﺴﺘﻢﻫﺎﻱ
ﻛﺴﺐﻭﻛﺎﺭ
ﻛﺎﺭﻛﺮﺩﻱ
ﭘﺮﺩﺍﺯﺵ
ﺗﺮﺍﻛﻨﺶﻫﺎﻱ
ﻛﺴﺐﻭﻛﺎﺭ
ﻛﻨﺘﺮﻝ
ﻓﺮﺍﻳﻨﺪﻫﺎﻱ
ﺻﻨﻌﺘﻲ
ﻫﻤﻜﺎﺭﻱ
ﻭ ﻛﺎﺭﮔﺮﻭﻫﻲ
ﺗﻴﻤﻲ
ﺩﻫﻲ ﮔﺰﺍﺭﺵ
ﺗﻌﻴﻴﻦ ﻗﺒﻞ ﺍﺯ
ﺑﺮﺍﻱ ﺷﺪﻩ
ﻣﺪﻳﺮﺍﻥ
ﭘﺸﺘﻴﺒﺎﻧﻲ
ﺗﻌﺎﻣﻠﻲ ﺗﺼﻤﻴﻢ
ﺍﻃﻼﻋﺎﺕ
ﺑﺮﺍﻱ ﻣﻨﺎﺳﺐ
ﻣﺠﺮﻱﻫﺎ
ﺗﻮﺻﻴﻪ
ﺑﺮﺍﻱ ﺧﺒﺮﮔﺎﻥ
ﺗﺼﻤﻴﻢﮔﻴﺮﻧﺪﮔﺎﻥ
ﺩﺍﻧﺶ ﻣﺪﻳﺮﻳﺖ
ﺳﺎﺯﻣﺎﻧﻲ
ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ
ﺭﻗﺎﺑﺘﻲ ﻣﺰﻳﺖ
ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ
ﻛﺎﺭﻛﺮﺩﻫﺎﻱ
ﺍﺻﻠﻲ
ﻛﺴﺐﻭﻛﺎﺭ
- 6. ﺳﻴﺴﺘﻢﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ ﻫﺎﻱ
ﻓﺼﻞ1
ﺑﻨﻴﺎﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺳﻴﺎﺣﺘﻲ ﻣﺸﺎﻭﺭﻩ ﻭ ﻣﻄﺎﻟﻌﺎﺕ ﻛﺎﺭﺑﺮﺩﻱ ﻋﻠﻤﻲ ﻣﺮﻛﺰﺻﻔﺤﻪ6
ﭘﺎﻳﻴﺰ1393
ﺳﻴﺴﺘﻢﻫ:ﻣﺪﻳﺮﻳﺖ ﭘﺸﺘﻴﺒﺎﻧﻲ ﺎﻱ
•ﺳﻴﺴﺘﻢﻫﺎﻱﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ:ﮔﺰﺍﺭ ﺷﻜﻞ ﺑﻪ ﺍﻃﻼﻋﺎﺕ ﺍﺭﺍﺋﻪﺵﻫﻧﻤﺎﻳﺶ ﻭ ﺷﺪﻩ ﻃﺮﺍﺣﻲ ﭘﻴﺶ ﺍﺯ ﺎﻱﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲ ﺑﺮﺍﻱ
ﺗﺼﻤﻴﻢﮔﻛﺴ ﻴﺮﻱﺐﻭﻛﺳﻴﺴﺘ ﻭ ،ﺗﻮﻟﻴﺪ ﻋﻤﻠﻜﺮﺩ ،ﻓﺮﻭﺵ ﺗﺤﻠﻴﻞ :ﻣﺎﻧﻨﺪ .ﺎﺭﻢﻫ.ﻫﺰﻳﻨﻪ ﺭﻭﻧﺪ ﺩﻫﻲ ﮔﺰﺍﺭﺵ ﺎﻱ
•ﺳﻴﺴﺘﻢﻫ:ﺗﺼﻤﻴﻢ ﭘﺸﺘﻴﺒﺎﻧﻲ ﺎﻱﻓﺮﺍﻳﻨ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲﺪﻫﺗﺼﻤﻴ ﺎﻱﻢﮔﺣﺮﻓ ﺩﻳﮕﺮ ﻭ ﻣﺪﻳﺮﺍﻥ ﻴﺮﻱﻪﺍﻱﻫﻛﺴ ﺎﻱﺐﻭﻛ:ﻣﺎﻧﻨﺪ .ﺎﺭ
ﺗﺠﺰﻳﻪ ﺳﻴﺴﺘﻢ ﻭ ،ﺩﻫﻲ ﺳﻮﺩ ﺑﻴﻨﻲ ﭘﻴﺶ ،ﻣﺤﺼﻮﻝ ﮔﺬﺍﺭﻱ ﻗﻴﻤﺖ.ﺭﻳﺴﻚ ﺗﺤﻠﻴﻞ ﻭ
•ﺳﻴﺴﺘﻢﻫ:ﺍﺟﺮﺍﻳﻲ ﺍﻃﻼﻋﺎﺕ ﺎﻱﺑﺮﺍﻱ ﺣﻴﺎﺗﻲ ﺍﻃﻼﻋﺎﺕ ﺍﺭﺍﺋﻪMIS،DSSﻣﺪﻳﺮﺍﻥ ﺑﺮﺍﻱ ﺍﻃﻼﻋﺎﺕ ﻧﻴﺎﺯﻣﻨﺪ ﻣﻨﺎﺑﻊ ﺩﻳﮕﺮ ﻭ ،
ﺳﻴﺴﺘ :ﻣﺎﻧﻨﺪ .ﺍﺟﺮﺍﻳﻲﻢﻫﻓﻌﺎﻟﻴ ،ﻓﺮﻭﺵ ﻋﻤﻠﻜﺮﺩ ﺗﺤﻠﻴﻞ ﺑﻪ ﺁﺳﺎﻥ ﺩﺳﺘﺮﺳﻲ ﺑﺮﺍﻱ ﺎﻳﻲﺖﻫﺗﻮﺳﻌ ﻭ ،ﺭﻗﺒﺎ ﺎﻱﻪﻫﺑﺮﺍﻱ ﺍﻗﺘﺼﺎﺩﻱ ﺎﻱ
ﺑﺮﻧﺎﻣ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲﻪﺭﺍﺳﺘﺮﺍﺗﮋﻳ ﻳﺰﻱ.ﻚ
ﺑﻨﺪ ﺩﺳﺘﻪﻱﻫﺍﺯ ﺩﻳﮕﺮﻱ ﺎﻱﺳﻴﺴﺘﻢﻫﺎﻱﺍﻃﻼﻋﺎﺗﻲ:
•ﺳﻴﺴﺘﻢﻫﺎﻱﺧﺒﺮﻩ:ﺳﻴﺴﺘﻢﻫﻛﻪ ﺩﺍﻧﺶ ﺑﺮ ﻣﺒﺘﻨﻲ ﺎﻱﺗﻮﺻﻴﻪﻫ.ﺩﻫﺪ ﺍﺭﺍﺋﻪ ﻛﺎﺭﺑﺮﺍﻥ ﺑﺮﺍﻱ ﻣﺸﺎﻭﺭﺍﻧﻲ ﻋﻨﻮﺍﻥ ﺑﻪ ﺭﺍ ﺧﺒﺮﮔﺎﻥ ﺎﻱ
:ﻣﺎﻧﻨﺪﻧﺮﻡﺍﺳﻴﺴﺘ ﻭ ،ﻓﺮﺍﻳﻨﺪ ﻧﻤﺎﻳﺸﮕﺮ ،ﺗﺠﺎﺭﻱ ﻣﺸﺎﻭﺭ ﻓﺰﺍﺭﻢﻫﻧﮕﻬﺪﺍﺭﻱ ﺗﺸﺨﻴﺺ ﺎﻱ
•ﺳﻴﺴﺘﻢﻫ:ﺩﺍﻧﺶ ﻣﺪﻳﺮﻳﺖ ﺎﻱﺳﻴﺴﺘﻢﻫﺎﻱﻛﺴ ﺩﺍﻧﺶ ﺗﻮﺯﻳﻊ ﻭ ،ﺳﺎﺯﻣﺎﻧﺪﻫﻲ ،ﺧﻠﻖ ﺍﺯ ﻛﻪ ﺩﺍﻧﺶ ﺑﺮ ﻣﺒﺘﻨﻲﺐﻭﻛﺳﺎﺯﻣﺎﻥ ﺩﺭ ﺎﺭ
ﻣ ﺣﻤﺎﻳﺖ ﺭﺍﻲﻛﻛﺴ ﺗﺠﺎﺭﺏ ﺑﻬﺘﺮﻳﻦ ﺑﻪ ﺍﻳﻨﺘﺮﻧﺖ ﻃﺮﻳﻖ ﺍﺯ :ﻣﺎﻧﻨﺪ .ﻨﻨﺪﺐﻭﻛﺍﺳﺘﺮﺍﺗﮋ ،ﺎﺭﻱﻫﺳﻴﺴﺘ ﻭ ،ﻓﺮﻭﺵ ﭘﻴﺸﻨﻬﺎﺩﻱ ﺎﻱﻢﻫﺎﻱ
ﻣ ﭘﻴﺪﺍ ﺩﺳﺘﺮﺳﻲ ﻣﺸﺘﺮﻱ ﻣﺴﺎﻟﻪ ﺣﻞﻲﻛ.ﻨﻨﺪ
•ﺳﻴﺴﺘﻢﻫ:ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺍﻃﻼﻋﺎﺕ ﺎﻱﻋﻤﻠﻴﺎ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻲﺗﻮﺍﻧﺎﻳ ﻭ ﺧﺪﻣﺎﺕ ،ﻣﺤﺼﻮﻻﺕ ﻛﻪ ﻣﺪﻳﺮﻳﺘﻲ ﻓﺮﺍﻳﻨﺪﻫﺎﻱ ﻭ ﺕﻲﻫﺎﻱ
ﻣ ﺍﺭﺍﺋﻪ ﺭﻗﺎﺑﺘﻲ ﻣﺰﻳﺖ ﻋﻨﻮﺍﻥ ﺑﻪ ﺍﺳﺘﺮﺍﺗﮋﻳﻜﻲﻲﺩﺳﻴﺴﺘ ﻭ ،ﻣﺤﻤﻮﻟﻪ ﭘﻴﮕﻴﺮﻱ ،ﺳﻬﺎﻡ ﺁﻧﻼﻳﻦ ﻓﺮﻭﺵ ﻭ ﺧﺮﻳﺪ :ﻣﺎﻧﻨﺪ .ﻫﻨﺪﻢﻫﻭﺏ ﺎﻱ
.ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺗﺠﺎﺭﺕ
•ﺳﻴﺴﺘﻢﻫﺎﻱﻭﻇﻴﻔﻪﺍﻱﻛﺴﺐﻭﻛ:ﺎﺭﻧﺮ ﭘﺸﺘﻴﺒﺎﻧﻲﻡﺍﻣﺨﺘﻠﻔﺎﺯ ﻋﻤﻠﻴﺎﺗﻲ ﻭ ﻣﺪﻳﺮﻳﺘﻲ ﻓﺰﺍﺭﻫﺎﻱﻭﻇﺎﺋﻒﻳﻚ ﺗﺠﺎﺭﻱ ﻓﻌﺎﻟﻴﺖ ﺍﺻﻠﻲ
ﺳﻴﺴﺘ :ﻣﺎﻧﻨﺪ .ﺷﺮﻛﺖﻢﻫﻧﺮ ﺍﺯ ﻛﻪ ﺍﻃﻼﻋﺎﺗﻲ ﺎﻱﻡﺍﻣﻨﺎﺑﻊ ﻣﺪﻳﺮﻳﺖ ﻭ ،ﻋﻤﻠﻴﺎﺕ ﻣﺪﻳﺮﻳﺖ ،ﺑﺎﺯﺍﺭﻳﺎﺑﻲ ،ﻣﺎﻟﻲ ،ﺣﺴﺎﺑﺪﺍﺭﻱ ﻓﺰﺍﺭﻫﺎﻱ
ﻣ ﭘﺸﺘﻴﺒﺎﻧﻲ ﺍﻧﺴﺎﻧﻲﻲﻛ.ﻨﻨﺪ
ﻛﺴﺐﻭﻛﺎﺭ/ﺍﻫﺪﺍﻑITﻛﺴﺐﻭﻛﺎﺭ/ﺗﻮﺳﻌﻪﻫﺎﻱITﻛﺴﺐﻭﻛﺎﺭ/ﭼﺎﻟﺶﻫﺎﻱIT
•ﭼﻴﺰﻱ ﭼﻪ ﻣﺸﺘﺮﻱ ﺍﻳﻨﻜﻪ ﺗﻌﻴﻴﻦ
ﻣﻜﺎﻧﻲ ﭼﻪ ﻭ ﺯﻣﺎﻧﻲ ﭼﻪ ﺩﺭ ،ﺭﺍ
ﻫﺰﻳﻨﻪ ﻛﻤﺘﺮﻳﻦ ﺑﺎ ،ﺧﻮﺍﻫﺪ ﻣﻲ
•،ﺍﻳﻨﺘﺮﺍﻧﺖ ،ﺍﻳﻨﺘﺮﻧﺖ ﺍﺯ ﺍﺳﺘﻔﺎﺩﻩ
ﻋﻨﻮﺍﻥ ﺑﻪ ﻭﺏ ﻭ ،ﺍﻛﺴﺘﺮﺍﻧﺖ
ﺍﺑﺘﺪﺍﻳﻲ ﺯﻳﺮﺳﺎﺧﺖIT.
•ﺳﺮﻋﺖ ﻭ ﭘﺬﻳﺮﻱ ﺍﻧﻌﻄﺎﻑ ﺑﻪ ﻧﻴﺎﺯ
ﺩﺭﻭ ﺗﻮﺳﻌﻪ ،ﺗﻮﻟﻴﺪ ﭼﺮﺧﻪ
.ﻣﺤﺼﻮﻝ ﺗﺤﻮﻳﻞ
•ﻓﺮﺍﻳﻨ ﻫﻤﺎﻫﻨﮕﻲﺪﻫﻭ ﺗﺠﺎﺭﻱ ﺎﻱ
ﻭ ﻛﻨﻨﺪﮔﺎﻥ ﺗﺎﻣﻴﻦ ﺑﺎ ﺗﻮﻟﻴﺪﻱ
ﻣﺸﺘﺮﻱﻫ.ﺎ
•ﻛﺎﺭﻱ ﺍﻣﻮﺭ ﺑﻪ ﻭﺏ ﻓﻨﺎﻭﺭﻱ ﻧﻔﻮﺫ
ﻣﺸﺘﺮ ،ﻛﺎﺭﻣﻨﺪﺍﻥ ﺑﻴﻦﻱﻫﻭ ﺎ
.ﻛﻨﻨﺪﮔﺎﻥ ﺗﺎﻣﻴﻦ
•ﻳﻜﭙﺎﺭﭼﮕﻲ ﻭ ﻣﺠﺪﺩ ﻣﻬﻨﺪﺳﻲ
ﻭﻇﻴﻔ ﺑﻴﻦﻪﺍﻓﺮﺍﻳﻨ ﻱﺪﻫﺎﻱ
ﻛﺴﺐﻭﻛﻓﻨﺎﻭﺭﻱ ﺍﺯ ﺍﺳﺘﻔﺎﺩﻩ ﺑﺎ ﺎﺭ
.ﺍﻳﻨﺘﺮﻧﺖ
•ﻣﺸﺎﺭﻛﺖﻭ ﺑﺎﺯﺍﺭﻳﺎﺑﻲ ﻛﺎﻧﺎﻝ ﺩﺭ
ﻭ ﻛﻨﻨﺪﮔﺎﻥ ﺗﺎﻣﻴﻦ ﺑﺎ ﺗﻮﺯﻳﻊ
•ﺳﻴﺴﺘﻢﻫ،ﺗﺼﻤﻴﻢ ﭘﺸﺘﻴﺒﺎﻧﻲ ﺎﻱ
ﺷﺒﻜﻪ ﻣﺤﺎﺳﺒﺎﺕ ﻭ ﻫﻤﻜﺎﺭﻱ ﻭ
•ﻛﺴ ﻳﻜﭙﺎﺭﭼﮕﻲﺐﻭﻛﺎﺭ
ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﺗﺠﺎﺭﺕ ﻭ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ
ﻛﺎﺭ ﻭ ﻛﺴﺐ ﺳﺎﺯﻣﺎﻥ
ﺍﺳﺘﺮﺍﺗﮋﻱﻫﺎ/ﻓﺮﺍﻳﻨﺪﻫﺎ/ﺳﺎﺧﺘﺎﺭ/ﻓﺮﻫﻨﮓ
ﻣﺸﺘﺮﻱ ﺍﺭﺯﺵ
ﻛﺎﺭ ﻭ ﻛﺴﺐ ﺍﺭﺯﺵ
IT
- 7. ﺳﻴﺴﺘﻢﻣﺪﻳﺮﻳﺖ ﺍﻃﻼﻋﺎﺕ ﻫﺎﻱ
ﻓﺼﻞ1
ﺑﻨﻴﺎﺩ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺳﻴﺎﺣﺘﻲ ﻣﺸﺎﻭﺭﻩ ﻭ ﻣﻄﺎﻟﻌﺎﺕ ﻛﺎﺭﺑﺮﺩﻱ ﻋﻠﻤﻲ ﻣﺮﻛﺰﺻﻔﺤﻪ7
ﭘﺎﻳﻴﺰ1393
.ﻛﻨﻨﺪﮔﺎﻥ ﺗﻮﺯﻳﻊ.ﺟﻬﺎﻧﻲ ﺻﻮﺭﺕ ﺑﻪ ﺷﺪﻩﻭ ﻓﺮﺍﻳﻨﺪﻫﺎ ،ﺳﺎﺧﺘﺎﺭ ،ﻓﺮﻫﻨﮓ ﺩﺭ
ﺍﺳﺘﺮﺍﺗﮋﻱﻫ.ﺳﺎﺯﻣﺎﻥ ﺎﻱ
ﺑﺎ ﺷﻜﺴﺖ ﻭ ﻣﻮﻓﻘﻴﺖIT
ﺍﻛﻨﻮﻥﺍﻃﻼﻋﺎﺗﻲ ﺳﻴﺴﺘﻢ ﻳﻚ ﻣﻮﻓﻘﻴﺖ ﻛﻪ ﻛﻨﻴﺪ ﻣﺸﺎﻫﺪﻩ ﺑﺘﻮﺍﻧﻴﺪ ﺑﺎﻳﺪ ﺷﻤﺎ،ﺗﻨﻬﺎﮔﻴﺮﻱ ﺍﻧﺪﺍﺯﻩ ﺑﺎ ﻧﺒﺎﻳﺪﺩﺭ ﺍﺵ ﻛﺎﺭﺍﻳﻲﺯﻣﻴﻨﻪﺣﺪﺍﻗﻞ
ﻫﺰﻳﻨ ﺳﺎﺯﻱﻪﻫﺍﻃﻼﻋﺎﺗﻲ ﻣﻨﺎﺑﻊ ﺍﺯ ﺍﺳﺘﻔﺎﺩﻩ ﻭ ،ﺯﻣﺎﻥ ،ﺎﺍﺳﺘﺮﺍﺗﮋ ﺭﺍﺳﺘﺎﻱ ﺩﺭ ﺁﻧﺮﺍ ﺍﺛﺮﺑﺨﺸﻲ ﺑﺎﻳﺪ ﺑﻠﻜﻪ .ﺳﻨﺠﻴﺪﻱﻫ،ﺳﺎﺯﻣﺎﻥ ﺗﺠﺎﺭﻱ ﺎﻱ
،ﺍﺵ ﺗﺠﺎﺭﻱ ﻓﺮﺍﻳﻨﺪﻫﺎﻱ ﺗﻮﺍﻧﻤﻨﺪﺳﺎﺯﻱﺍﻧﺪﺍﺯﻩ ﻫﻢ ﺳﺎﺯﻣﺎﻥ ﺗﺠﺎﺭﺕ ﻭ ﻣﺸﺘﺮﻱ ﺍﻓﺰﺍﻳﺶ ﻭ ،ﺍﺵ ﺳﺎﺯﻣﺎﻧﻲ ﻓﺮﻫﻨﮓ ﻭ ﺳﺎﺧﺘﺎﺭﻫﺎ ﺑﺮﺩﻥ ﺑﺎﻻ
.ﻛﺮﺩ ﮔﻴﺮﻱ
ﺍﻃﻼﻋﺎﺗﻲ ﺳﻴﺴﺘﻢ ﻫﺎﻱ ﺣﻞ ﺭﺍﻩ ﺗﻮﺳﻌﻪ
ﺍﺑﺪﺍﻉ ﻳﺎ ﺩﻫﻴﺪ ﺗﻮﺳﻌﻪ ﺷﺮﻛﺖ ﺩﺭ ﺭﺍ ﺍﻃﻼﻋﺎﺕ ﻓﻨﺎﻭﺭﻱ ﺍﺯ ﻳﺎﻓﺘﻪ ﺑﻬﺒﻮﺩ ﻳﺎ ﺟﺪﻳﺪ ﻫﺎﻱ ﺍﺳﺘﻔﺎﺩﻩ ﺩﺍﺭﻳﺪ ﻭﻇﻴﻔﻪ ﺷﻤﺎ ،ﺍﻱ ﺣﺮﻓﻪ ﻳﻚ ﻋﻨﻮﺍﻥ ﺑﻪ
.ﻛﻨﻴﺪ
ﭼﺮﺧﻪ:ﺍﻃﻼﻋﺎﺗﻲ ﺳﻴﺴﺘﻢ ﺗﻮﺳﻌﻪ
ﺍﺭﺯﻳﺎﺑﻲ
ﺗﺤﻠﻴﻞ ﻭ ﺗﺠﺰﻳﻪ
ﻃﺮﺍﺣﻲﺳﺎﺯﻱ ﭘﻴﺎﺩﻩ
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