If you change your language, you will change others' minds. Learn 4 strategic concepts of data visualization and make your next dashboard more awesome! In the second part you will find some ideas which you can use in Google Data Studio reports.

1. Don’t make reports – tell stories!
Six ideas for your next visualization in Google Data Studio
Mateusz Muryjas Analityczny
Share your feedback
@mmuryjas

2. cognition
the brain does not like to strain

3. conversion rate increased from
1.2% to 1.8%

4. 1,2%
1,8%
+50%

5. 1,2% - 50,000 $
1,8% - 75,000 $
25,000 $

6. there is no one way
to create a perfect dashboard (or report)

7. there is one way
to create a bad dashboard (or report)

8. useless
make it

13. what the f*ck does it mean..
to me · to my business
and what should we do?

14. 4 questions you should ask
while creating your next dashboard

15. Who will use the dashboard?
Focus on strategic or operational metrics, KPI?
Are they familiar with metrics and understand what they mean?
Meet the expectations
Data? Information? Knowledge?
Which metrics to choose and how to present them?

16. What decisions will be taken?
Decisions – in which areas of business? (marketing, sales?)
Conclusions and insights –> effects and prevention
Which datasources to choose?
Which datasources you need to meet the dashboard needs?
Which datasets are most accurate? (if >1 available)

17. 3 different people
more than three key questions
e-commerce
owner
digital marketing
manager
SEM
specialist
one data set (for example Google Analytics)
is presented in at least 3 different types

18. if you change your language
you will change others’ minds

20. Google Data Studio
interactive dashboards and beautiful reports
simple tool for marketers and digital managers that allows
that inspire smarter business decisions
Why

23. Six ideas for your next visualization
Visit the interactive version to copy & paste your own dashboard

30. Copy & paste the dashboard from Google Data Studio
Follow the link: https://bit.ly/2ZeXlW2

34. Visit my SlideShare channel for more inspiration!
Follow the link: www.slideshare.net/mmuryjas1

35. don’t just make reports
start telling stories about business

36. Mateusz Muryjas
Analityczny
mateusz@analityczny.it
+48 790 419 244
in: pl.linkedin.com/in/mmuryjas fb: fb.com/analityczny.IT
Let’s stay in touch!
sh: slideshare.net/mmuryjas1 tt: @mmuryjas
Kraków, Poland